2. Who Is @prsarahevans?
Meet Sarah Evans...
Sarah was an early personal brand builder (@drockdc09
possible case study? #MPMCSM) and social media thought
leader who used her large Twitter following to launch
#journchat, a weekly Twitter conversation about issues
surrounding social media, public relations, and journalism.
She also administers something called Commentz, a “daily
electronic recap of hot topics and blog posts most likely to
generate lots of conversation (or comments).”
Today, you can find her on Twitter, LinkedIn, YouTube, Tumblr,
Facebook, Slideshare, Flickr, Pinterest, USTREAM, Instagram,
and her latest blog, www.sarahfav.evs.
3. Leveraging the Personal Brand
Evans leveraged her personal brand, built largely on
Twitter, to launch Sevans Strategy, which “offers a
comprehensive complement of public relations and
new media services to meet the unique needs of
our clients. From traditional media and new media
influencer outreach to comprehensive bootcamp
trainings, to online content creation, we identify the
appropriate tactics to reach your audience.”
Forbes’ 14 Power Women to Follow on Twitter and
Entrepreneur’s Top 10 Hot Startups.
4. Recent History
In December 2011, Evans announced that she
would be shuttering her original blog,
www.prsarahevans.com, in favor of a new site,
http://sarahsfav.es, which she has dubbed “All my
geeky favorites, in one nerdtastic place.”
Sarahsfav.es uses the credibility of Evans’ personal
brand to promote products, services, giveaways,
and events, all in the areas of social media, tech,
and communications.
5. The Downside of Social Media Celebrity?
In a February 2010 Vanity Fair article about
“America’s Tweethearts,” Evans and her Twitter
colleagues were treated to a somewhat snide
profile.
“Twittering all the time—the act of text-
messaging the world (why wouldn’t you talk to
everyone, if you could?)—is the essential feat of a
twilebrity. And because Twitter uses simple
technology, it’s a utilitarian vehicle for ambitious
extroverts, without any previous distinction, to
become digital superstars.”
Evans was quoted as saying, “There’s no money in
Twitter yet, it’s true, but that’s O.K. The validation
of having so many people listen to you is reward
enough.”
7. How Much Is Too Much?
SevansStrategy.com seems underutilized—the last speaking
engagement posted under on the Speaking tab is from March
2010.
She hasn’t posted on Tumblr since January 2012. Her brand
Facebook timeline is simply automated posts from
sarahsfav.es. She hasn’t checked in on Foursquare since
February.
Question: As a social media thought leader and “Twilebrity,”
should @prsarahevans be a bit more strategic about tending
her social media garden?
