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Customer Experience Design Case Studies Soho Hero 2007

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Mike Wittenstein
Mike Wittenstein

How the Mail & More brand was revitalized as SOHO HERO.

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Case Studies Customer Experience Design August 2007 © 2007 storyminers, inc. All rights reserved. Trademarks are the property of their respective owners. making and keeping the right promises
Recruiting and Retaining Enthusiastic Customers and Franchisees
Intensified Competition Necessitated Change ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing the Situation ,[object Object],[object Object],[object Object]
Finding Meaningful Differentiation ,[object Object],[object Object],[object Object],[object Object]
Developing the Brand ,[object Object],[object Object]
The Reason for Being ,[object Object]
Focusing on Details ,[object Object]
Focusing on Details ,[object Object]
Designing the Experience ,[object Object],[object Object]
Designing the Experience ,[object Object]
Designing the Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object]
Before and After Implementation before before after after
Story Matters ,[object Object]
Building on Fundamentals ,[object Object]
Results that Tell the Story ,[object Object],[object Object],[object Object],[object Object],[object Object]
+1.770.425.9830 1862 Wilkenson Crossing Marietta, GA 30066-7831 770.425.9830-office 770.234.3825-fax © 2007 storyminers, inc. All rights reserved. Trademarks are the property of their respective owners. making and keeping the right promises

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Customer Experience Design Case Studies Soho Hero 2007

  • 1. Case Studies Customer Experience Design August 2007 © 2007 storyminers, inc. All rights reserved. Trademarks are the property of their respective owners. making and keeping the right promises
  • 2. Recruiting and Retaining Enthusiastic Customers and Franchisees
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  • 14. Before and After Implementation before before after after
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  • 18. +1.770.425.9830 1862 Wilkenson Crossing Marietta, GA 30066-7831 770.425.9830-office 770.234.3825-fax © 2007 storyminers, inc. All rights reserved. Trademarks are the property of their respective owners. making and keeping the right promises