1. Jeremy Friss National Sales Director theU Network [email_address] Ph. 646.274.9431 233 Broadway / 21 st Floor / New York, NY 10279 Introducing theU.net Immersive Student Advertising Network

4. Network Demographics

5. collegeOTR The leading campus blog network 750,000 unique visitors/month 3,000,000 monthly page views theU.com Online video tours of college campuses 250,000 unique visitors/month 2,500,000 monthly page views theU Network Sites (Owned and Operated by theU.net)

6. theU Network Sites (Publishing Partners) Bleacher Report College sports news and community 1,500,000 unique visitors/month 7,500,000 monthly page views CO-ED Magazine Male-oriented college lifestyle blog 2,000,000 unique visitors/month 10,000,000 monthly page views

7. theU Network Sites (Publishing Partners) Book Rags Study guides and reference materials 3,000,000 unique visitors/month 20,000,000 monthly page views College Confidential College advice discussion forum 750,000 unique visitors/month 12,000,000 monthly page views

8. Immersive advertising separates your brand from the clutter. As web users grow more and more oblivious to traditional banner advertising, theU.net’s “immersive” actionable wallpaper provides for unique and compelling messaging, delivering click-through rates as high as 12% and greatly improving brand recall. The graphs below illustrate findings from a recall survey and click-through audit from recent advertiser campaigns placed across theU Network. These results demonstrate the increased efficacy and improved ROI generated by the immersive advertising platform. Immersive advertising outperforms traditional banner ads

10. Additional Opportunities: Lead Generation/Direct Response Online Lead Generation Our fixed cost-per-lead pricing includes media strategy; creative development and production; trade name management; real-time reporting; real-time campaign optimization; lead verification; lead delivery and more. Co-Registration Co-registration allows advertisers to reach unique visitors and engage them in the right place at the right time. Using an advanced targeting technology as well as sophisticated media planning and buying capacities, theU.net generates top response for our partners by placing offers in transactional areas, with websites that consumers trust. Email Marketing Email Marketing is a powerful tool that can be used to reach new prospects, or remarket to existing contacts. From creative development to functionality testing, theU.net provides a full suite of Email Marketing tools.

12. Case Study #1 Challenge: To increase awareness for various DELL products among college students, with special focus on driving traffic to DELLCollegeGamingLeague.com Solution: Delivered a combination of Immersive wraparound and traditional banner ad impressions across theU Network websites and created/hosted viral video promoting DELL hardware. Results: Drove over 150,000 unique new visitors to DELLCollegeGamingLeague.com Viral video was viewed 250,000+ times over the course of the campaign. “ The team at theU has done a great job creating a fun, innovative solution to the challenge of cutting through media clutter to get the attention of the 17 – 22 YO audience.“ - Natalia Cox, Student Marketing Director - DELL University

13. Case Study #2 Challenge: To assist with the recruiting efforts of the Army National Guard by delivering a volume of qualified and interested leads. Solution: Leveraged theU Network websites to run a media campaign that highlighted key benefits for joining the Guard (i.e. deferment of college-related expenses and loans). Created, hosted and managed custom splash page where users could opt-in and provide their contact information to receive future communications from the Guard. Results: Delivered 10,000+ qualified student leads over the course of a 45-day flight. High-quality lead volume from targeted student sites helped increased conversions for the client. 10,000 qualified leads delivered in 45 days for the National Guard.

14. Case Study #3 Challenge: To increase awareness and interest for the GM College Grad Discount Program among graduating college seniors nationwide. Solution: Utilized all available site inventories across theU Network to deliver a high frequency of Immersive wraparound, traditional banner, and roadblock impressions. Results: Informed millions of graduating students about GM’s College Grad Discount Program. Campaign delivered an extraordinarily high click-through rate of 5.2%. Millions of students successfully messaged by GM and made aware of a special discount on autos.

15. Challenge: To drive high volume of applications on various campuses nationwide for the Citi Credit Card for College Students. Solution: Recruited, trained and managed a team of student reps to collect student credit card applications on college campuses nationwide. Created and deployed a local College Discount Card program to offer as incentive to students for signing up. Results: Our team of student reps collected new credit card applications for the client. Established relationships with over 10,000+ local and national companies for inclusion in College Discount Card program. Case Study #4 “ theU developed an extremely unique and fresh program for Citi. They understand the nuances of the student marketing business and were able create an effective program which students responded to. We look forward to a long partnership.“ - Ted Stauderman, VP Marketing – Citi Cards