These are the slides from my Presentation Elevation One-Day Seminar for @ThinkLA. No Videos

1. PRESENTATION
ELEVATION
Michael Weiss
@mikepweiss

2. YOU
THEM
HOW

3. MY GOAL FOR
TODAY

5. Agenda
• Intros 9:00 – 9:15
• Storytelling 9:15 – 9:45
• Personal Stories (Exercise) 9:45 – 10:15
• Bio Break 10:15 – 10:30
• Vulnerability & Fear 10:30 – 11:15
• You(Lecture) 11:15 – 12:00
• Lunch 12:00 – 1:00
• Eye Contact (Exercise) 1:00 – 1:30
• Them & How(Lecture) 1:30 – 2:30
• Bio Break 2:30 – 2:45
• Four Personalities (Exercise & Lecture) 2:45 – 3:30
• 3rd Times A Charm (Exercise) 3:30 – 4:00
• Wrap Up 4:00 – 4:15

6. WHO IS THIS
GUY?

18. STILL
CHASING
THE ROCK ‘N’
ROLL DREAM

36. NOW YOU
KNOW ME

37. EDUCATE
INSPIRE
ENGAGE

38. Be
RESPECTFUL

39. FIRST THINGS FIRST
Most people are not
good
LISTENERS

40. There is more
LISTENING
in the room than
TALKING

41. FILTERS:
Beliefs
Values
Attitudes
Personality
Culture
Prejudices
Interests
Expectations
Assumptions
Memories
Images past and future
Past experience

42. External
DISTRACTIONS

44. LET’S TALK ABOUT
STORYTELLING

45. “WHILE FOOD MAKES US
LIVE, STORIES ARE WHAT
MAKE OUR LIVES WORTH
LIVING”
- Richard Kearney

46. BEING AUTHENTIC IS
GREAT – BUT IT’S NOT
ENOUGH

48. STORIES NEED
STRUCTURE

50. YOUR BRAIN ON DATA
ACTIVATES TWO REGIONS

51. BROCA’S:
LANGUAGE
PROCESSING
WERNICKE’S:
LANGUAGE &
COMPREHENSION

52. YOUR BRAIN ON STORIES
CAN
ACTIVATE SEVEN
REGIONS

53. MOTOR CORTEX:
MOVEMENT
BROCA’S:
LANGUAGE
PROCESSING
SENSORYCORTEX &
CEREBELLUM:
TOUCH
AUDITORY
CORTEX:
SOUNDS
WERNICKE’S:
LANGUAGE &
COMPREHENSION
VISUAL CORTEX:
COLORS &
SHAPES
OLFACTORY
CORTEX:
SCENTS

54. STORIES ENGAGE THE
BRAIN MORE

55. STORIES TRIGGER
EMOTIONAL RESPONSES

56. YOUR MAIN OBJECTIVE:
ELICIT EMOTION

57. MAKE ME CARE

58. PERSONAL
STORIES

59. BIO
BREAK

60. VULNERABILITY & FEAR

61. “IN ROCK ‘N’ ROLL
IT’S REALLY ABOUT
BEING AS
VULNERABLE AS
POSSIBLE AND
GIVING THEM WHAT
THEY WANT”
- COURTNEY LOVE

62. “WE FEAR THAT WE
ARE NOT WORTHY –
AND THAT
DISCONNECTS US”
- Brene Brown

63. WE HAVE TO BE
WILLING TO BE
VULNERABLE*
*DO SOMETHING WHERE THERE ARE NO
GUARANTEES

64. "It is not the critic who counts; not the man who points out how
the strong man stumbles, or where the doer of deeds could
have done them better. The credit belongs to the man who is
actually in the arena, whose face is marred by dust and sweat
and blood; who strives valiantly; who errs, who comes short
again and again, because there is no effort without error and
shortcoming; but who does actually strive to do the deeds; who
knows great enthusiasms, the great devotions; who spends
himself in a worthy cause; who at the best knows in the end the
triumph of high achievement, and who at the worst, if he fails,
at least fails while daring greatly, so that his place shall never
be with those cold and timid souls who neither know victory nor
defeat.”
Theodore Roosevelt

65. WHEN YOU WALK INTO THE ARENA
– EXPECT A FEW THINGS:
Fear
Self Doubt
Comparison
Anxiety
Uncertainty

66. FEAR

67. “According to most studies,
people’s #1 fear is public
speaking. #2 is death.
Death is number two. This
means to the average
person, if you go to a
funeral, you’re better off in
the casket than doing the
eulogy.”

69. FIGHT OR
FLIGHT

71. Stress Hormones
CORTISOL &
ADRENALINE

75. If you feel like
you shouldn’t
be somewhere;
FAKE IT. Do it
NOT until you
make it –
but until you
BECOME IT.
- Amy Cuddy

78. BIO
BREAK

79. YOU

80. #1 RULE:
This is not about you.
It’s about the
AUDIENCE.

81. You are not the HERO

82. You are YODA
The audience is
LUKE
SKYWALKER

83. You are here to
SERVE

84. But we’re
AGENCY PEOPLE

85. We are in the business
of
PERSUASION

86. Aristotle said that
one of the most
important parts
of a speech is to
PRODUCE
PERSUASION

87. Communication is the
TRANSFER OF
EMOTION
Seth Godin

88. What is your
STYLE?

89. It is critical that you
IDENTIFY &
ACCEPT
your style.

90. Until you do, you will
not be able to
FOCUS
on what you want
to say.

91. Get
OUT
of your
HEAD

92. “Wanting to be
SOMEONE
else is a waste of
the person YOU
ARE”- Marilyn Monroe

93. “Once we believe in
OURSELVES,
we can risk curiosity,
wonder, spontaneous
delight, or any other
experience that
reveals the
HUMAN
SPIRIT.”
- ee cummings

94. If you are not
NERVOUS you are
not HUMAN

95. Be
COMFORTABLE

96. Be
NATURAL

97. “You’re never really
COMFORTABLE.
Even though you
may think you
are…you really
aren’t.”

98. Are you
CASUAL?

99. Are you
FORMAL?

100. What about your
CADENCE?

101. Are you a
FAST
talker?

102. Or do you
TAKE YOUR TIME?

103. The power of the
PAUSE

104. Punctuation is to readers
as pausing is to your
LISTENERS- Keith Bailey

105. “The right word may be
effective, but no word
was ever as effective
as a rightly timed
PAUSE”- Mark Twain

106. SHOWS
CONFIDENCE
SLOWS YOU
DOWN
GIVES YOU TIME
TO CATCH UP
GIVES THE
AUDIENCE TIME
TO ABSORB

107. How do you use your
HANDS?

108. Are you aware of your
FACE?

109. How do you use
your
BODY?

111. At the 1988 DNC
Clinton was
BOO’ED
off the stage

113. Clinton uses his
HANDS
better than anyone

120. Cadence

121. Repetition
REPETITION
Repetition

123. It was hard not to feel
his
PASSION

124. It comes down to
CHARISMA

125. A personal quality making a person
capable of INFLUENCING or INSPIRING
large numbers of people.

126. Is it
INNATE
or can it be
LEARNED?

127. CLTs*
(Charismatic Leadership
Tactics)
* John Antonakis, Marika Fenley, and Sue Liechti

128. Metapho
r

129. Story

130. Want to learn how to tell a better story?
WATCH
COMEDIANS

131. Confidenc
e

132. If you don’t believe it
NEITHER
WILL THEY

133. We need to stop being
CONTROLLING
&
PREDICTING

134. EMOTIONS
are
CONTAGIOUS

135. LUNCH

136. Eye
Contact
Exercise

137. THEM

138. The human brain not
only looks for the
UNEXPECTED
but actually craves it
Gregory Berns

139. Create
TENSION

140. Open with the
CONCLUSION

141. It creates
MYSTERY

142. It unravels a
PUZZLE

143. THE PITCH
THE
WORKING
SESSION

144. Let’s talk about
THE PITCH

145. Your proposal is factual and filled
with
PROCESS AND
BUDGETS

146. Your pitch is
EMOTIONAL,
ENGAGING &
INSPIRATIONAL

147. READ YOUR
PROPOSAL
DEVOURED
YOUR WEB SITE
KNOW YOU CAN
DO THE JOB

148. Bottom Line
YOU ARE IN THE
ROOM FOR A
REASON

149. Now is NOT the time to talk about
ME ME ME

150. Now is the time to talk about
THEM

151. This is just another
MEETING

152. A Presentation Is Not A
Meeting;
IT’S A PERFORMANCE

153. Let’s talk about
THE WORKING
SESSION

154. Nancy Duarte

155. HOW

156. STORYTELLING
STORYTELLING

157. Campfires have been replaced
with PROJECTOR
BULBSNancy Duarte

158. You don’t have to tell
the
ENTIRE
STORY

159. RULE
OF

160. The 3 Little Pigs
Goldilocks & the 3 Bears
The Good, The Bad & The Ugly
Stop, Drop & Roll
Location, Location, Location
Duty, Honor, Country
Veni, Vidi, Vici

161. It’s
ALL
they can
remember

162. Be
RESPECTFUL

164. #
1
Exercise
boosts
BRAIN
POWER

165. If we didn’t move
we would have been
EATEN

166. UNPLUG

167. GO ANALOG

168. Multitasking is a
MYTH

169. #4
We do not
pay
attention to
BORING
THINGS

171. Do something different
EVERY 10 MINUTES

172. #1
0
Vision
trumps all
other
SENSES

178. HEAR
a piece of information
and 3 days later you’ll remember
10% OF IT

179. ADD A
PICTURE
and you’ll remember 65%

180. CHOOSE YOUR TOOL

182. Too often we build our
presentations AROUND
OUR DECKS

183. I want you to build your decks
AROUND YOUR
PRESENTATIONS

184. Swab
The
Decks

185. Beware Of
The Bullet
Points

186. Why I Love Dolphins
I Met One Once
It was a summer day in Florida.....
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(c) 2012 - NOAA - Why I Love Dolphins Presentation February 2012
#1

188. IDEA
PER
SLIDE

189. Slides are for
SUPPORT ONLY

190. Say no to
ANIMATION

191. HI-REZ
images only

192. Your slide deck is NOT a
HANDOUT

193. ENSEMBLE
PRESENTING

194. “Jazz, like any language, has its own
grammar and vocabulary.
There’s no right or wrong,
just some choices that are
better than others.”
- Wynton Marsalis

195. #
1
Spend time
TOGETHER

196. #2
Take calls
TOGETHER

197. #
3
Rehearse
TOGETHER

198. YOU
THEM
HOW

199. Setting Up
THE
ROOM

200. Got Mac?

201. Lights
ON

202. Thermostat
DOWN

203. Check Out The
LAYOUT

204. 7 Things You
MUST DO
Before You
Present

205. #
1
Clear Your
CACHE

206. #2
Close
EVERYTHING

207. #
3
Check your
VOLUME

208. #
4
Put Your
Presentation
On Your
DESKTOP

209. #
5
Go To The
BATHROOM

210. #
6
Take A Sip Of
WATER

211. #7
Take A Deep
BREATH

212. BIO
BREAK

213. FOUR
PERSONALITIES

214. ASK TELL
PEOPLE
TASK

215. ASK TELL
PEOPLE
TASK
Analytical

216. TO BE RIGHT

217. ASK TELL
PEOPLE
TASK
Analytical Driver

218. RESULTS

219. ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable

220. APPROVAL

221. ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive

222. RECOGNITION

223. ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable pressive
Indifferent Handshake
Quiet In Voice & Posture
Asks Questions
Does Not Make Statements
Tends to Lean Back

224. ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable pressive
Indifferent Handshake
Quiet In Voice & Posture
Asks Questions
Does Not Make Statements
Tends to Lean Back
Firm Handshake
Aggressive
Tone Changes In Voice
Quick / Clear
Makes Statements
Tends to Lean Forward

225. ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable pressive
Indifferent Handshake
Quiet In Voice & Posture
Asks Questions
Does Not Make Statements
Tends to Lean Back
Firm Handshake
Aggressive
Tone Changes In Voice
Quick / Clear
Makes Statements
Tends to Lean Forward
Infrequent Eye Contact
Poker Faced
Acts With Caution
Wants Facts / Details
Limited Hand Use
No Small Talk

226. ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable pressive
Indifferent Handshake
Quiet In Voice & Posture
Asks Questions
Does Not Make Statements
Tends to Lean Back
Firm Handshake
Aggressive
Tone Changes In Voice
Quick / Clear
Makes Statements
Tends to Lean Forward
Infrequent Eye Contact
Poker Faced
Acts With Caution
Wants Facts / Details
Limited Hand Use
No Small Talk
Great Eye Contact
Animated / Facial Expressions
Smiles / Nods / Frowns
Little Effort For Facts
Hands Free / Palms Open Up
Shares Personal Feelings

227. Analytical Driver
Amiable Expressive
THE WAY THEY TALK
• STATES & COMMANDS
• DIRECT ASSERTION
• STATES & COMMANDS
• DIRECT ASSERTION
• ENQUIRES
• INDIRECT ASSERTION
• ENQUIRES
• INDIRECT ASSERTION

228. Analytical Driver
Amiable Expressive
TONE OF SPEECH
• LOUDER
• USES VOICE TO EMPHASIZE
POINTS
• QUIETER
• DOES NOT VARY VOICE MUCH
• LOUDER
• USES VOICE TO EMPHASIZE
POINTS
• GETS EASILY EXCITED
• QUIETER
• DOES NOT VARY VOICE MUCH

229. Analytical Driver
Amiable Expressive
LISTENING PATTERN
• POOR LISTENER
• CONTROLS CONVERSATION
• INTERRUPTS
• SUMMARIZES
• LISTENS – BUT DOESN’T
LOOK LIKE THEY ARE
• LISTENS
• REACTS TO WHAT YOU SAY
• TALKS A LOT
• GOOD LISTENER
• REACTS TO WHAT YOU SAY
• CARES

230. WHEN DEALING WITH
DRIVER
DO’S:
• FOCUS ON PRESENT
• BE BRIEF
• SHORT-TERM RESULTS
• GIVE OPTIONS
• LET THEM “FEEL” IN CONTROL
DONT’S:
• FOCUS ON FUTURE
• GIVE TOO MUCH INFO
• BE AMBIGUOUS
• GET PERSONAL
• BACK DOWN

231. WHEN DEALING WITH
EXPRESSIVE
DO’S:
• FOCUS ON FUTURE
• TELL STORIES
• SEEK THEIR INPUT
• COMPLIMENT THEM
• ENCOURAGE CREATIVITY
DONT’S:
• GET STRAIGHT DOWN TO BIZ
• DWELL ON DETAILS
• BE IMPATIENT WITH TANGENTS
• BE TOO SERIOUS
• PUT DOWN ENTHUSIASM

232. WHEN DEALING WITH
AMIABLE
DO’S:
• FOCUS ON TRADITION
• BE FLEXIBLE
• BE PERSONAL
• ALLOW TIME TO “FEEL GOOD”
• EMPHASIZE TEAM APPROACH
DONT’S:
• PUSH FOR TOO MUCH DETAIL
• HURRY THEM
• BE COOL OR IMPERSONAL
• CONFRONT
• ATTACK

233. WHEN DEALING WITH
ANALYTICAL
DO’S:
• FOCUS ON PAST, PRESENT
& FUTURE
• TALK FACTS
• FOCUS ON DETAILS
• TELL EXACTLY WHAT YOU
WILL DO
• ALLOW TIME TO PONDER
• ASSURE THEY ARE RIGHT
DONT’S:
• BE VAGUE OR ILLOGICAL
• BE INTOLERANT OF DETAILS
• OVERLOOK THE PAST
• RUSH
• BE OVERLY CASUAL

234. 3rd Time’s A
Charm

235. ve learned that people will forget what yo
said, people will forget what you did, but
people will never forget how you
made them feel.”
- Maya Angelou