Designing a retail store with special focus on customer care and satisfaction. Here are some tips to help you make your store conducive for shopping.

1. Retail Store Design and
Customer Satisfaction
A short, simplified guide

2. Retail stores prioritize several
factors in design to satisfy
customers

3. Among these include comfort and
organization

4. All factors and elements must
combine to create an atmosphere
conducive for shopping

5. Lighting for Emphasis
Here’s an example
of a store making
good use of lighting.
Notice that the
merchandise display
cases are well-lit,
while the walls and
the areas
surrounding them
are dimly lit and are
not highlighted.
This way of
designing a retail
store is perfect for
stores selling
smaller items.

6. Straight Floor Plan
Usually employed by
large department
stores, this way of
designing a retail
establishment gives
ample space for
customers to run
around and check
the merchandise.
This also gives the
store an orderly look
and feel, since the
merchandise is
organized into rows
and columns.

7. A Point of Emphasis
If the merchandise is
lined up, they are all
viewed by the
customer on equal
footing – there are no
premiere or must-buy
items, unless if you
put a point of
emphasis.
Though the
arrangement in the
picture may look
unorganized, it shows
the customers the
premiere items – the
ones displayed at the
center of emphasis.

8. Visual and Verbal Cues
Aside from the
products, customers
need to be guided
with verbal cues.
Signs depicting sales,
offers and other
things that can
benefit should
certainly be held up
and shown.
Also, be sure to show
signs about where
certain items are
placed in order to
guide your customers.

9. Music and Audio
A retail store without
audio is dull, which is
why you need to play
good music.
What determines
good music? Answer:
the preferences of
your customers.
Align your playlist
with the preferences
of your target
audience, or with the
product you’re selling.
Stores targeting
women should play
songs likely to be
liked by women!

10. Signage and Branding
If you can post the
name of your store in
every isle and corner,
do so if you are
striving for brand
recognition.
Though it can get a
bit annoying, this will
ensure that store’s
logo and name will
forever be etched on
the minds of your
customers.
If you gave satisfying
service, they’ll
remember you!

11. Thank you for reading!
All photos courtesy of Readyfit.com.au