EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social Media

1. Workshop: The Social
Broadcasting
Milan Zdravković
Anna Mossolova

2. Harry Baauer Rodrigues

3. Release
May, 2012
Total failure
Goin’ viral
Feb, 2012
On February 10, the
upload rate of Harlem
Shake videos reached
4,000 per day
Worldwide known
Feb, 2012
No1 for 5 weeks on
Billboard Hot 100
Selling 12,000 on
iTunes on first week
Earned 6$ for every
1000 views on YT
Harlem Shake hit
the 1 billion view
mark on March 24,
2013, just 40 days
after its first upload
Harlem Shake “song”

4. In today’s world, “clicks” and “views” are real
currencies
The song was a commercial failure until student George Miller included it in his
YouTube video. He earned nothing.

5. Old stories..

6. Today, you will..
◦ ..NOT LEARN..
– ..how to make music, videos or money
◦ ..HOPEFULLY LEARN..
– ..how to make your work more visible
– ..how to engage researchers in your work

7. We have 8-course meal for you
1. Introduction
2. Social broadcasting
3. The Facebook
4. Social networking for researchers
5. How to make the researchers more social ?
6. Social EURAXESS Guidelines for Facebook
7. Performance of the social broadcasting
8. Case study
Lunch,
a conventional
one
You cook
Coffee
More
coffee
You
cook
Wrap-up

8. Enjoy !
Milan Zdravković
Anna Mossolova