You’ve created a masterpiece! A magical collection of words and images that captures the essence of what you offer to your customers. It is clear, highlights the advantages of selecting you over your competition and positions you as the go-to solution in your market. It has influenced prospects to choose to do business with you. It resides in different formats ranging from a yellow note pad, to a slide deck, to sticky notes and many times to a whiteboard or flipchart from a very productive session with employees or customers. Sadly, it is frequently found sitting idly on the sidelines of your sales and marketing efforts while your potential customers are searching high and low for what you provide. Read original post at http://www.fillthefunnel.com/7-ways-to-re-purpose-your-most-effective-customer-messages/

1. 7 Ways to Re-Purpose
Your most effective customer messages
© 2014 Miles Austin All Rights Reserved

2. © 2014 Miles Austin All Rights Reserved
You’ve created a MASTERPIECE
of customer communication.

3. © 2014 Miles Austin All Rights Reserved
It is clear,
highlighting the advantages of selecting you over your competitor
and positions you
as the go-to solution in your
market.

4. © 2014 Miles Austin All Rights Reserved
Here are 7ways
to get your MESSAGE
in front of MORE PROSPECTS

5. © 2014 Miles Austin All Rights Reserved
#1 - SLIDESHARE
Is the worlds largestcommunity for sharing presentations.
Now owned by LinkedIn, upload
your message in slides, PDF or even video
formats and monitor the views in the report.

6. © 2014 Miles Austin All Rights Reserved
#2 - YOUTUBE
Converting your message into video format allows
your message to be included in the
3rd most visited site in the world.
Three clicks of your mouse will convert your PowerPoint deck into a video.

7. © 2014 Miles Austin All Rights Reserved
#3 - SOUNDCLOUD
Sometimes the power of the spoken word
is more effectivethan a bunch of pretty slides.
the ability to listen to your message from a computer,
smartphone or even iTunes can get your message delivered to an
entirely
new audience.

8. © 2014 Miles Austin All Rights Reserved
#4 - WEBSITE / BLOG
Don’t neglect the foundation of your online efforts. This
usually has the highest # of viewers,
so display it prominently for everyone to see.
Never underestimate the impactof the front page of your website.

9. © 2014 Miles Austin All Rights Reserved
#5 - POWERPOINT
Convert your most important information into a slide deck.
Investigate alternative platforms like Haiku Deck and Prezi
to vary the look. This presentation was created from a blog post
about the same topic on
FilltheFunnel.com.

10. © 2014 Miles Austin All Rights Reserved
#6 - WEBINARS
One of the most effective ways to get your message
in front of a largeaudience.
Google Hangouts on Air, UStream and LiveStream all provide
alternative platforms to share your message with a large
audience.

11. © 2014 Miles Austin All Rights Reserved
#7 - SOCIAL PLATFORMS
They all have a place in your distribution plans. Your LinkedIn
Company Page and personal Profile, Twitter main page
and even Facebook can deliver your message in most any format.
Cover all your bases and reach maximum
exposure.

12. © 2014 Miles Austin All Rights Reserved
Whatever form or format your current
“masterpiece”
is in, get it out there, convert it into all the other
formats and spread your message to the
world.

13. © 2014 Miles Austin All Rights Reserved
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