1. Matthias Schultze The German Meetings
Managing Director
GCB German Convention Industry as an Engine for
Bureau Economic and Scientific
Belgrade, Development
23rd September 2012

2. AGENDA
 National and International Relevance of the German
Meetings Industry
 Prerequisites for a Successful Meeting Destination
 Importance of the Meetings Industry for a Destination
 Sustainability in the Meetings Industry
 Outlook

3. AGENDA
 National and International Relevance of the German
Meetings Industry
 Prerequisites for a Successful Meeting Destination
 Importance of the Meetings Industry for a Destination
 Sustainability in the Meetings Industry
 Outlook

4. The German Meetings Industry
The international relevance of the European meetings industry
Top Ten Countries Top Ten Cities
1. USA 1. Vienna
2. Germany 2. Paris
3. Spain 3. Barcelona
4. United Kingdom 4. Berlin
5. France 5. Singapore
6. Italy 6. Madrid
7. Brazil 7. London
8. China 8. Amsterdam
9. Netherlands 9. Istanbul
10. Austria 10. Peking
Source: ICCA Statistics Report 2011, Country and city rankings
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5. The German Meetings Industry
The event market in Germany 2011 - the positive trend continues. Stronger growth in participant
numbers than events
Basis: EITW, Supplier surveys 2007-2011: Total number of events and participants
Meeting- & EventBarometer 2010/2011
© EITW on behalf of EVVC, GCB and DZT
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6. The German Meetings Industry
The national importance of the German meetings industry
Basis: EITW, supplier surveys 2012
Meeting- & EventBarometer 2010/2011
© EITW on behalf of EVVC, GCB and DZT
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7. The German Meetings Industry
5.3 million promotable business trips in 2011
Sources: GNTB/WTM, IPK 2012, final figures
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8. AGENDA
 National and International Relevance of the German
Meetings Industry
 Prerequisites for a Successful Meeting Destination
 Importance of the Meetings Industry for a Destination
 Sustainability in the Meetings Industry
 Outlook

9. A Successful Meeting Destination
Three factors determine the excellent position of Germany as a meeting destination
Excellent Infrastructure
Value for Economic &
Money Scientific Expertise
© GCB German Convention Bureau e.V.
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10. A Successful Meeting Destination
Three factors determine the excellent position of Germany as a meeting destination
Excellent Infrastructure
Value for Economic &
Money Scientific Expertise
© GCB German Convention Bureau e.V.
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11. A Successful Meeting Destination
Criteria determining the choice of destination
Basis: EITW, supplier surveys 2012
Meeting- & EventBarometer 2010/2011
© EITW on behalf of EVVC, GCB and DZT
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12. Why choose Germany?
Average hotel rates in Europe
63 € 80 € 89 € 99 € 111 € 117 € 147 € 168 € 213 € 229 €
Warsaw Athens Berlin Prague Vienna Istanbul Paris Oslo Geneva London
Source: trivago.de, August 2012
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13. A Successful Meeting Destination
Three factors determine the excellent position of Germany as a meeting destination
Excellent Infrastructure
Value for Economic &
Money Scientific Expertise
© GCB German Convention Bureau e.V.
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14. A Successful Meeting Destination
Criteria determining the choice of destination
Basis: EITW, supplier surveys 2012
Meeting- & EventBarometer 2010/2011
© EITW on behalf of EVVC, GCB and DZT
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15. A Successful Meeting Destination
Western Europe Germany
108 Airlines fly to
North America
2.296 | 100 674 | 16
353 | 30 Far East
316 | 35
304 destinations in 108 countries
Frankfurt
Eastern Europe
619 | 48
16 international airports Middle East
211 | 18
German railway network with around Africa
202 | 35
35,000 km
South America
87 | 22
Motorway network of around 11,000 km
Weekly connections / destinations
Passenger flights summer 2012 flight plan,
provided by Fraport
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16. A Successful Meeting Destination
Hamburg Munich 5:42 h
Short distances within Germany
Düsseldorf Berlin 4:14 h
Frankfurt Munich 3:16 h
Hannover Hamburg 1:15 h
Dresden Berlin 2:09 h
Photographer: Hans-Joachim Kirsche
Kassel Hamburg 2:11 h
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17. A Successful Meeting Destination
Three factors determine the excellent position of Germany as a meeting destination
Excellent Infrastructure
Value for Economic &
Money Scientific Expertise
© GCB German Convention Bureau e.V.
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18. A Successful Meeting Destination
Economic & scientific expertise
Organisers: „Helping organisers to network with the
82 %
specific sector expertise in the area of the venue is agree
becoming increasingly important.“
Suppliers: „Does the MICE marketing of your
29.2 %
destination have a specialisation on a specific sector agree
expertise?”
Basis: EITW, Supplier and organiser survey 2012
Meeting- & EventBarometer 2012
© EITW on behalf of EVVC, GCB and DZT
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19. A Successful Meeting Destination
Economic & scientific expertise
Objectives
 Establish important industry networks
 Identify topics
 Create platforms
 Raise interest in Germany
 Generate events
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20. A Successful Meeting Destination
Development of relevant fields of expertise for the meeting destination Germany
National Fields of Expertise*
Fields of Expertise
of the GCB
* TNS-Infratest (GCB Market
Regional Fields Studies), Germany Trade & Invest,
of Expertise** BMWi
** GCB member cities
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21. A Successful Meeting Destination
Fields of expertise in Germany
 Transport, Logistics & Traffic
 Medicine & Health
 Chemicals / Pharmaceuticals
 Energy & Environment
 Financial Services
 Technology & Innovation
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22. A Successful Meeting Destination
Fields of expertise in Germany
Source: Federal Ministry of Research and Education 2010, Initiative Kompetenznetze 2011 (http://www.kompetenznetze.de)
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23. A Successful Meeting Destination
Example USA: Identification of key industries with bilateral relations
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24. AGENDA
 National and International Relevance of the German
Meetings Industry
 Prerequisites for a Successful Meeting Destination
 Importance of the Meetings Industry for a Destination
 Sustainability in the Meetings Industry
 Outlook

25. Importance for a Destination
Meetings as an engine for economic and scientific development
Platform for Reflection
Exchange of of Society
Ideas
Engine for pol.,
International
eco., scie. and
Understanding social
processes
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26. Importance for a Destination
Meetings as an engine for economic and scientific development
„The role of conferences and events
for the national economy is
comparable to the role of nerves in
the human body - they give signals.“
Prof. Günter Verheugen, Vice President of the EU Commission and EU
Commissionor for industry and corporate policies (retired)
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27. Importance for a Destination
Quantitative and qualitative secondary effects of the meetings industry
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28. Importance for a Destination
Business travel as an engine of innovation
„A 10 % increase in business
travel increases patenting on
average by about 1 %.“
Source: „International Business Travel: An Engine
of Innovation“, W. Keller und N. Hovhannisyan,
March 2010
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29. AGENDA
 National and International Relevance of the German
Meetings Industry
 Prerequisites for a Successful Meeting Destination
 Importance of the Meetings Industry for a Destination
 Sustainability in the Meetings Industry
 Outlook

30. Green Meetings
Sustainable development
Awareness of the concept of sustainable development in
Germany
… Yes, I heard of it!
2000: 13 %
2004: 22 %
2010: 43 %
Source: Federal Environmental Agency, representative survey on environmental awareness and behaviour, 2010
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31. Green Meetings
Suppliers and organisers both agree - as they did last year - upon the bright future of green
meetings
organisers 43.9% 42.4% 13.6%
providers 51.0% 37.1% 11.9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
higher unchanged lower
Source: EITW, provider and organiser survey 2012: How do you assess the importance of
the folllowing type of events in the future?
Meeting- & EventBarometer 2012
© EITW on behalf of EVVC, GCB and DZT
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32. Green Meetings
Growth of 10% was achieved in sustainability management systems compared to the previous
year
Have you already integrated a sustainability management
system in your company?
Suppliers 2011 27.4% 72.6 %
yes
no
Suppliers 2012 37.7% 62 .3%
0% 10 % 20% 30% 40% 50% 60 % 70% 80 % 90 % 10 0%
Basis: EITW, Supplier survey 2012
Meeting- & EventBarometer 2012
© EITW on behalf of EVVC, GCB and DZT
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33. Green Meetings
Sustainability comparison: The German Green City Index examined the sustainability of German‘s
major cities
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34. Green Meetings
Overview of measures in the field of green meetings
Training of Green Globe Sustainability Codex
Sustainability Advisors
greenmeetings & events GCB Website German Standards
Conference Commitee for Sustainable
Event Management
Green Travel Brochure Green Travel Film
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35. AGENDA
 National and International Relevance of the German
Meetings Industry
 Prerequisites for a Successful Meeting Destination
 Importance of the Meetings Industry for a Destination
 Sustainability in the Meetings Industry
 Outlook

36. Outlook
Today and past
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37. Outlook
The future: 10 challenges
Source: The IMEX Power of 10 Studie, 2012
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38. Outlook
Quality - Meetings Made in Germany
“I prefer to remember
the future.”
Spanish surrealist painter
May 11, 1904 – January 23, 1989
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39. Matthias Schultze The German Meetings
Managing Director
GCB German Convention Industry as an Engine for
Bureau Economic and Scientific
Belgrade, Development
23rd September 2012