Molly Immendorf presented on using social networking, Web 2.0 tools, and cloud computing to reach new audiences. She introduced common social media platforms like Facebook, Twitter, blogs, and YouTube and explained how to use them for communication and promotion. Immendorf also discussed potential issues with cloud computing and social media like privacy and accountability concerns. She encouraged participants to leverage opportunities for cross-promotion across traditional and digital channels.
1. Molly Immendorf Instructional Technology Specialist Cooperative Extension Technology Services Reaching new audiences using Social Networking/Media, Web 2.0 and cloud Computing
3. Introduce you to Web 2.0, social networking/media, and cloud computing concepts, tips and possible pitfalls Share specific examples of social media and social networking Discuss communication opportunities Today’s Objectives
4. Do you … Text message? Facebook? Twitter? Read at least 1 blog regularly? Blog? YouTube?
5. What is Social Networking? “A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.”
6. What is Social Media? “Social media is information content created by people using highly accessible and scalable publishing technologies.”
11. Computing on the cloud cautions Stability Finding your content Accountability Usernames and passwords Data breeches Hackers/Accidents Read the Terms of Service agreements You are personally liable Ownership
15. Social Media Advantages Usually free Can reach new audiences, new networking Levels the playing field Other advantages?
16. Social Media Disadvantages Too much information Little separation between work & life Easy for users to overlook content Other disadvantages?
17. Social Media Opportunities Turn press releases into blogs Use impact reports for podcasts Opportunities for cross-promotions, link traditional promotional outlets with social media What social media opportunities have you created?
18. Your Social Media Challenges What challenges do you face when trying to use/establish social media to promote your programs?
22. Facebook Profile Entry into Facebook Your personal site on FB Newsfeed is like a homepage for FB Includes status updates, Can create more than one (use different email addresses/name) A profile is needed for creating other types of FB sites
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25. Facebook Fan Pages Promote your program, your office, you Wall “Fans” instead of “friends” Status can be linked to Twitter account Events Photos http://www.facebook.com
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30. Facebook Group Open, Closed or Secret Small group communication Discussions, photo sharing, Wall Group Chat Group email address
51. What is Twitter? Microblog, 140 character limit Integrates with other Web 2.0 tools http://www.twitter.com Web and mobile phone tools Twitter, Tweets, and Tweeps
52. Twitter uses Breaking news Marketing Grassroots organizing Thought ticklers Ask questions Meeting/conference “backchannel” Integrate with Facebook status Twitter, Tweets, and Tweeps
56. Tech Tuesdays -Archives Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations Facebook Tips Twitter Tips A Podcasting Primer Manage Your Photos and Images with Flickr Organizing the Internet with Tags and Social Bookmarks Online Security Savvy Surfing Protecting Your Online Privacy Archives at http://fyi.uwex.edu/edtech (not restricted)
In a nutshell, it’s people getting together because they share a common bond in some way, shape or form and we’ve been doing it since birth. It’s just that some of the tools we use have gotten better.
In a nutshell, it’s grassroots marketing primarily using the Internet
Also called the Social Web or Social Internet
Examples of many Web 2.0 tools currently availableWe are focusing on four tools today: Social Networks, Micromedia, Blogs and Video
3rd party applications hosted on the web – convenient, low cost or free
From Horizon Report 2009: cloud- based applications are services offered by companies and service providers in real time. Entrusting your work and data to the cloud is also a commitment of trust that the service provider will continue to be there, even in face of changing market and other conditions.Coop Cloud Computing policy:http://fyi.uwex.edu/it/2009/12/15/using-3rd-party-hosted-applications/
Finding new connections with othersReach new audiencesPagesGroupsEvent announcements
Instant feedbackTell your story to interested audiencesAdvantages of Social MediaPeople can find us easier and follow usTwo-way communicationNot relying on traditional mediaRelationships and conversationBuilds brand identityBuilds credibilityCreativity and re-mix cultureEmbrace your passion and identityCommunity, sharing, and connectingIncrease transparency in our organization.
Criticisms of Social MediaTakes a lot of time!Current lack of good filters creates problems finding the best content.Writers have problems delivering content consistently.Anonymity can engender polarization and hate.Information overload and social networking overload.Lose control of message is not only from the top down – can also be a positive thing!As society and technology moves forward we stand at a watershed moment and history, so it is vitally necessary to stop and think about our societal trajectory. Thoughts? Did I miss an advantage or disadvantage?
Profile: usually a person, but can be fairly flexibleFan page advantages: no automatic connection to your personal site, multiple admins, updates automatically fed to your “fans”Groups: created initially with current friends, friends can usually invite others, group chat, No auto updates, thoOpen=public, anyone can joinClosed=membership is public, but messages are private within the groupSecret= membership and messages are private, invitation only
My Profile
This is a Fan page – note contest.
This is a group page.Show that group members can add photos, posts, etc.