A concept prototype illustrating how onboard sensing of intoxication could be handled

1. Beth: Alcohol-impaired Driving
ADS 714 Designing Service Experiences
Edwards Team: Max Hobbs, Nicoletta Niosi, & Kate Ward

2. Each year:
FORD MOTOR
TOTAL SELF-REPORTED COMPANY ANNUAL
OPERATIONS
33,808 150 MM $116 BB
EXPENSES FROM
CAR ACCIDENTS
INVOLVING
INVOLVING ALCOHOL
ALCOHOL
10,839 $37 BB
BUSTED
1.5 MM
Annual Traffic Deaths in US Annual Reported Cases of Annual Cost/Expenses
Driving Drunk in the US

3. This is a big problem.
What are the causes?
What needs aren’t being met?
How do we fix this?

4. People Drive Drunk Because:
1 2 3
ED
CENSOR
IRRESPONSIBLE CLUELESS HELPLESS
They are selfish They don’t know how They are stuck
and irresponsible impaired they are without options

5. Five key behaviors:
IRRESPONSIBLE CLUELESS HELPLESS
PL ANNING AHEAD
WAITING TO SOBER
SEEKING HELP
TAKING A CHANCE
DISREGARDING L AWS AND ETHICS

6. Needs:
IRRESPONSIBLE CLUELESS HELPLESS
AWARENESS
SOLUTIONS
INTERVENTION

7. Needs:
IRRESPONSIBLE CLUELESS HELPLESS
AWARENESS
SOLUTIONS
INTERVENTION

8. Needs:
IRRESPONSIBLE CLUELESS HELPLESS
AWARENESS
1. Physical and geographical assessment
SOLUTIONS
2. Practical tools to inform and facilitate
3. Social support from friends and family
INTERVENTION
4. Threats, penalties or disablement

9. Meet Beth
An in-dash, wireless/GPS enabled mobile device
and custom software application. Beth is designed
to assist drivers who have been drinking in
reaching their final destination safely.

10. Beth:
• Knows & understands the driver’s performance,
past and present
• Identifies the best options for dealing with a
situation in which a driver has been drinking
• Performs her tasks effortlessly and accurately

11. Beth helps her driver through
the following process:
1 2 3 4 5 6
1. Assessing the driver
2. Measuring against a baseline
3. Assessing context and environment
4. Proposing next steps
5. Assessing selection and response
6. Intervening when necessary

12. 1. Assess the Driver
Beth reads a drivers BAC in
three ways:
1. Through a TruTouch Technologies
sensor in the key.
2. Through TruTouch Technologies
sensors located around the
steering wheel.
3. Through a steering wheel mounted
breath-analyzing device. KEY SENSOR

13. 2. Measure Against a Baseline
Beth measures a driver’s
baselines in the following ways:
1. Drivers may pre-program personal LICENSE SCANNER
information, as well as itineraries,
contacts, and restrictions for drivers
under 21.
2. Driver’s license is scanned into the
system where name, age, sex, height,
weight, address, and past offenses are
immediately available.

14. 3. Assess Context & Environment
Beth is aware of:
1. Time of day WIRELESS/GPS TECHNOLOGY
2. Location
3. Important contacts
4. Businesses nearby
1. Call Susan
2. Call taxi serv
3. Find food

15. 4. Proposing Next Steps
Beth will offer three
acceptable solutions WIRELESS/GPS TECHNOLOGY
such as:
1. Cell numbers of friends
and family
2. Alternative transportation
3. Businesses within walking 1. Call Susan
distance where food and
coffee are available. The 2. Call taxi serv
driver can then wait until his
BAC levels lower sufficiently 3. Find food

16. 5. Selection & Response
Beth will facilitate phone calls or
text messages. She is also able to
keep the car from starting. In the
event that approved selections and
responses are not made, she can
provide additional warnings and
consequences as needed.

17. 6. Intervention
Beth can determine if the car should
be locked down, or if parents or law
enforcement should be notified. All
input, readings and responses will be
kept in a database and made available
to parents and/or law enforcement.

18. SCENARIO 1
Rock Show
Mom and Dad have just had Beth
installed in a Volkswagon Scirocco.
Dad drives the car to work, but
lets 17-year-old Seth take it out
on weekends.
While Mom and Dad drink socially on
occasion, they are concerned about
some of Seth’s recent behavior.
On this occasion, they have agreed
to let Seth and two of his friends take
the car to a local all-ages concert.

19. SCENARIO 1
Rock Show
After purchasing the car, Dad, Mom and Seth scan
their licenses with Beth’s internal camera. Beth
now knows the age, sex, height, weight, and home
address of the family.
Beth also knows that Dad did have a DUI in college
and Mom got a speeding ticket six months prior.
Dad also programs a few additional requirements
into Beth for times when Seth is driving the car. He
enters he and his wife’s cell phone numbers, as well
as Seth’s grandparents who live nearby and the
numbers of some close family friends. He also lets
Beth know that Seth’s curfew is midnight, unless Mom
or Dad grant a specific pass in the system. On nights
when Seth is driving and the GPS location does not
indicate that Seth is home by midnight, his parents will
be notified of his location by text message. While Beth
will allow monitored driving with a BAC between .000
and .08%, Dad ensures that Beth will not start if Seth
ever registers a BAC of any kind.
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20. SCENARIO 1
Rock Show
Hello Seth. Please insert the key
into the ignition.
Seth enters the car and scans his license and inserts the key.
1 2 3 4 5 6

21. SCENARIO 1
Rock Show
Seth, your blood alcohol content is
.029. You are above the acceptable
limit to drive. I’m sorry, but I cannot
allow the car to start.
Beth takes Seth’s reading and measures it against the info in her system.
1 2 3 4 5 6

22. SCENARIO 1
Seth, you have 1 hour and 9
Rock Show minutes before curfew. With a 33
minute commute, I will provide
you with three acceptable
options to choose from.
Beth scans her location and the information pre-programmed by Seth’s parents.
1 2 3 4 5 6

23. SCENARIO 1
Please select from the following
Rock Show three options: 1. I can initiate a
call to your parents now and you
can make arrangements with
them directly 2. You can present a
candidate as a designated driver
3. I can call you a cab. How would
you like me to help you Seth?
Beth provides Seth with three acceptable options for getting home.
1 2 3 4 5 6

24. SCENARIO 1
Rock Show Calling Dad’s cell.
Call Dad.
Seth has no money to pay for a cab, so he needs help from his father.
1 2 3 4 5 6

25. SCENARIO 1
Rock Show Contacting Inner-city Cab.
Transaction approved. The cab is
on its way.
Dad. I’m really sorry. I had a little to
drink and now I can’t start the car.
Beth says a cab will cost $62.84 plus
a tip and will take 15 minutes to get
here. Do you want to approve that
or come and get us?
Seth explains the situation and his father agrees to pay for the cab,
which he does through Beth’s iPhone app. Beth sends all the info to a
participating taxi company to initiate the ride.
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26. SCENARIO 1
Rock Show
No other intervention needed.
1 2 3 4 5 6

27. SCENARIO 2
Girls Night Out
Alicia is a responsible 22 year-old, focused
on achieving goals in life­ but she wants
—
to have a good time doing it! She’s able to
party smart by planning ahead. Installing
Beth in her car seemed like a smart
investment to make.
On a spring night nearing graduation,
Alicia and several of her girlfriends head
out on a Thursday night. They have one
friend who doesn’t drink much and is
watching her calories, so they ask her to
be the designated driver for the evening.

28. SCENARIO 2
Girls Night Out
Alicia scans her license with BETH’s built in camera.
BETH now recognizes Alicia as her primary driver
and records her age, sex, height, weight and home
address. Alicia wants to make sure she’s covered
at all times, so she also programs in some back up
contact information in case of emergencies; her older
cousin who is on the same campus and two of her
closest sorority sisters.
1 2 3 4 5 6

29. SCENARIO 2
Girls Night Out
Hello Rachel. It’s nice to meet
you. Please insert the key into
the ignition.
After their night on the town, Alicia takes the passenger seat while
Rachel gets behind the wheel and scans her license. Beth verifies Rachel
as a new driver and through her camera and facial recognition software,
determines that the license matches the identity of the driver.
1 2 3 4 5 6

30. SCENARIO 2
Girls Night Out
Rachel, you do not have any
alcohol in your system. You have
a clean driving record and are
cleared to drive.
Beth takes Rachel’s reading and measures it against the info in her system.
1 2 3 4 5 6

31. SCENARIO 2
Rachel, what is your destination?
Girls Night Out Confirmed. You are 10 minutes
from your destination. Would you
like guided directions?
Alicia’s sorority house.
No thank you. I can take it from here.
Beth scans for information regarding her location and offers additional resources.
1 2 3 4 5 6

32. SCENARIO 2
Rachel, please let me know if I
Girls Night Out can assist you with anything.
With no further assistance required, Beth retreats into the background,
though she continues to monitor Rachel’s car handling and location.
1 2 3 4 5 6

33. SCENARIO 2
Girls Night Out
No additional selections made or response required.
1 2 3 4 5 6

34. SCENARIO 2
Girls Night Out
No other intervention needed.
1 2 3 4 5 6

35. SCENARIO 3
Jim Gives the Bird
Jim, 30, is regular drinker who has gotten into
trouble in the past due to his poor judgement after
consuming alcohol. He received a DUI a month
ago after a night of bar hopping with friends,
but the experience did very little to change his
behavior. After this arrest he was court-ordered to
install Beth in his vehicle. However, he frequently
chooses to drive home when he feels “buzzed”,
and resists others’ attempts to intervene on his
behalf. He insists he can tell when he has had “too
many” and that he has a higher alcohol tolerance
than most other drinkers. Jim’s views on alcohol
consumption and drunk driving are reflected by his
circle of friends. He resists the idea that his drunk
driving will endanger anyone else.

36. SCENARIO 3
Jim Gives
the Bird
After having Beth installed, Jim scans his license with
Beth’s built in camera. Beth now recognizes Jim as
her primary driver and records his age, sex, height,
weight and home address. Beth also knows that Jim
received a DUI last year and that he has a record of
speeding infractions.
1 2 3 4 5 6

37. SCENARIO 3
Jim Gives
Hello Jim. Please insert the key into
the ignition.
the Bird
Jim and four friends enter the car and Jim scans his license. Beth takes his
photo and verifies him against his license image and Jim inserts the key.
1 2 3 4 5 6

38. SCENARIO 3
Jim Gives
Jim, your blood alcohol content is
.05, just under the legal limit. Your
driving may be impaired, putting
the Bird
you and your passengers at risk.
Beth takes Jim’s reading and measures it against the info in her system.
1 2 3 4 5 6

39. SCENARIO 3
You are 23 minutes from home,
Jim Gives but there are several options I will
provide to assist you in making it
the Bird
home safely.
Beth scans her location and identifies several bars, one 24-hour diner,
two late night restaurants, and four hotels within a quarter mile radius.
1 2 3 4 5 6

40. SCENARIO 3
Please select from the following
Jim Gives three options: 1. Select a
candidate as a designated
driver 2. Arrange for alternate
the Bird transportation 3. Propose a
location for you to sober up. I
estimate that time to be 6 hours.
Beth provides Jim with three acceptable options for getting home.
1 2 3 4 5 6

41. SCENARIO 3
Jim, you have chosen to start the
Jim Gives car and drive, though you may
be impaired. I will be consistently
the Bird
monitoring your blood alcohol
content as well as your driving
performance.
Jim is annoyed with Beth and chooses to start the car. Because he is under the legal limit, the car
will start and operate, but under close observation due to Beth’s assessment of the situation.
1 2 3 4 5 6

42. SCENARIO 3
Jim, your blood alcohol content
Jim Gives as now reached the legal limit
of .08%. You also appear to be
the Bird
driving erratically. Please pull
over the car. Your refusal to do so
will result in contacting the police.
Beth monitors Jim’s BAC through TruTouch Technology’s sensors embedded in the steering wheel,
as well as with a steering wheel mounted breath analyzer. Shortly after beginning to drive, Jim’s
friend produces a flask of alcohol and they all begin drinking in the car. Beth recognizes that his
BAC is on the rise, and also notices specific signs of erratic driving, such as swerving, breaking,
speed, and wide turn radius.
1 2 3 4 5 6

43. SCENARIO 3
Jim, your blood alcohol content
Jim Gives
has now reached the legal limit of
.08%. You also appear to be driving
erratically. Please pull over the car
the Bird to avoid hurting others or another
DUI arrest. You have two minutes
before I alert the police. This is your
final warning.
Jim chooses to ignore Beth and turns up his music to drown her out. Beth
automatically lowers the audio valume below her own.
1 2 3 4 5 6

44. SCENARIO 3
Gary’s Tavern, 2.6 miles. Estimated
Jim Gives
time of arrival is 7 minutes. The
distance is too far. The police will
be notified in 36 seconds.
the Bird
Okay, okay. Beth, I’m going to pull
over. I’m heading to Gary’s Tavern.
It’s just a few minutes away.
Beth responds to Jim’s attempt to compromise.
1 2 3 4 5 6

45. SCENARIO 3
Jim, the police have been notified
Jim Gives
of your situation and location, as
well as your intended destination.
the Bird
Jim ignores Beth and she determines the car is still in motion after two minutes. She
wirelessly transmits Jim’s personal information, location, license plate number, description
of car, BAC, and previous offenses. The entire experience is recorded in her system and
transmitted to an account online. The police are then able to determine if they will send
out a car or simply ticket Jim in the mail. Once Jim finally shuts off the car, the starter will
be locked until unlocked by his parole officer.
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46. Final Thoughts
• Beth could be introduced into applicable automobiles at the
request of the driver, or at the insistence of law enforcement, for
drivers with previous infractions or who are on parole.
• Beth could be offered at no additional cost for products or
installation by being government subsidized.
• Beth could come with guaranteed savings on auto insurance.
• Legal accident leniency may be given, in the event of a ticket
or accident, if the system did not accurately read or deter the
driver from driving.
• Additional benefits: through present technology, Beth could
read vital signs that may be indications of other medical
conditions, e.g. heart rate, blood oxygen, temperature, and
labored breathing, and could provide warnings and access to
emergency services if necessary.

47. Thank you.