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Mind the Bridge Boot Camp 2011
               Open Forum

                                    Milan, Sep 22nd


  ALBERTO ONETTI                       Chairman, Mind the Bridge Foundation




With	
  the	
  support	
  of:	
  
AGENDA




    Entrepreneurship in Italy: where are we?

         Mind the Bridge: where are we?




                                               2	
  
Italy: where are we?




2000   2001   2002   2003   2004   2005   2006   2007    2008   2009    2010       2011




                     Real GDP Growth       Public Debt           Source: CrESIT 2011
                                                                                       3	
  
Italy: how did we get there?

}    We have just a few large companies
       }  SMEs are 98% of the total
}    We are mostly positioned on mature business and services
       }  Services is 66% of GDP, while Manufacturing is only 17%
       }  Innovative sectors play a minor role (2-6%)
}    We need a new wave of startups, operating on innovative fields



                                                                                   Food     Wood
                                                                         Textile
                                                                Metals
                                                   Plastic & Rubber
                                                   Automotive
                                    Industrial Machinery

                                        Chemical
                                  Electronics
                     Software Pharma
           Biotech                             ITALY: INDUSTRY CONTRIBUTION TO GDP (2010)
                                                                                     Source: CrESIT 2011


                                                                                                           4	
  
Startups in Italy:
                             What’s the status?
                  Startups by Geography                                             Startups by Industry


            10%                                                                5%
                                                                        10%                      25%
10%                                      39%           Northern Italy                                           ICT

                                                       Central Italy                                            Web

                                                       Southern Italy                                           Clean Tech & Agrifood

                                                       Foreign based                                            Biotech & Life Science
      34%
                                                                         59%
            Source: “Startups in Italy. Facts and Trends”                      Source: “Startups in Italy. Facts and Trends”
                   Mind the Bridge Survey 2011                                        Mind the Bridge Survey 2011



}      59% are wanna-be-startups, while 41% are already incorporated
         }  They are young companies (1 year old on avg.)
         }  39% originate in Northern Italy and 10% are foreign entities
}      59% are Web-based firms, only 5% are Biotech or Life Science firms
}      The founder’s team is composed on the avg. of 2/3 people
         }  Only 9% have just one founder




                                                                                                                                     5	
  
Italian Entrepreneurs
                         Who are you?
                                      13%


                                                          42%


                                                                                                                 58%



        87%



                         F    M                          Scientific & Technological         Business & Humanistic
         Source: “Startups in Italy. Facts and Trends”
                Mind the Bridge Survey 2011


}    He/She is 32
}    87% is male, only 13% is female
}    58% has a scientific/technological background, while 42% has a
      business/humanistic education
}    26% holds a PhD or a MBA
}    21% has prior entrepreneurial experience
                                                                      Source: “Startups in Italy. Facts and Trends”
                                                                             Mind the Bridge Survey 2011
                                                                                                                       6	
  
Lessons learned:
      What makes a successful startup



}    Education matters a lot
       }    2.0 Startups are founded by highly educated people
}    Experience matters as well
       }    Being a serial entrepreneur is a job
       }    The right startup is never the first one you found
}    Success is a team effort
       }    One-man bands do not go too far




                                                                  7	
  
Starting up business in Italy:
                    key issues
}    A few startups often lacking high-quality business plans (deal trickle”)
       }  Legal barriers to entry and exit (Italy is not a “corporate haven”)
       }  Obstacles in bridging research into business
       }  Lack of managerial skills
}    High mortality rates (“crisi del primo miglio”) and “Dwarfism”
       }  Lack of an established venture capital community
       }  Mindset
           }    “for	
  a	
  company	
  to	
  really	
  expand,	
  it	
  needs	
  capital,	
  but	
  that	
  means	
  giving	
  up	
  at	
  
                 least	
  some	
  control.	
  So	
  thousands	
  of	
  companies	
  here	
  remain	
  stubbornly	
  
                 small”	
  (New	
  York	
  Times)	
  
           }    “Non	
  so	
  decidere	
  se	
  sono	
  stato	
  furbo	
  o	
  vigliacco,	
  se	
  ho	
  fa=o	
  bene	
  o	
  se	
  ho	
  
                 tradito”	
  (E.	
  Nesi)
}    No exits on the domestic market
       }  Technology hot-shots aspire to sell out to new economy
           “leviathans”
       }  Small size of the stock market and lack of large corporations
           doesn’t help
       }  Language barriers
                                                                                                                                                8	
  
AGENDA




    Entrepreneurship in Italy: where are we?

         Mind the Bridge: where are we?




                                               9	
  
Mind the Bridge Foundation
                                                   Mission:
                       to promote a new Italian entrepreneurial ecosystem that is:
                            ETHICAL, HIGHLY PROFESSIONAL, INTERNATIONALLY FOCUSED,
                                                   EXCELLENCE DRIVEN
                                                         Model:
CONNECTING TALENT

                                funded by foundations/companies/private sector/donors
                                                   not government
                                        partnering with the most relevant actors
                                                       INDEPENDENT
                     	
  	
  
                     Ø 	
  bridging opportunities of the Silicon Valley with Italian
                     talent
                     Ø  associating mentors and role models
                     Ø  professionalizing the business planning skills
                     Ø  using and building the network
                     Ø  “give back” to build a bigger pie
                                                                                        10	
  
Building the Bridge: the Pillars
Ø    Discovering and Nurturing the Italian Talents
      MtB Italy Tour

Ø    Selecting the best of breed
      MtB Business Plan Competition

Ø    Providing training & education to the new generation of
      entrepreneurs
      MtB Bootcamp and MtB Coaching

Ø    Showcasing the most promising startups and opening an
      international debate
      MtB Venture Camp @ Corriere della Sera

Ø    Hosting & Mentoring the most promising startups in the Silicon
      Valley
      MtB Gym

Ø    Pitching US investors / partners
      MtB Gran Finale events	
  
                                                                       11	
  
Building the Bridge:
        Pillars & Timeline

                                                         MtB US
                                     MtB         MtB GYM Roadshows
                                     Venture February March 2012
                                     Camp        2012
                       MtB Boot
                       Camp          4-5
                       22-24         November
                       September 2011
          MtB Business 2011
          Plan
          Competition
          31July 2011
MtB Italy Tour
Q1 & Q2                                     MtB GYM
                                            Every Quarter
                                            	
  
                                            	
  
                       - MtB Affiliates
                       - Online Signups
                                                           12	
  
2010 Selected Startups




                         !




                             13	
  
2010 Winners



                             Barbara Labate - IID New York




Marco Brini - IID Stanford
MTB Success Stories


      September 2011                                    April 2011
Second round of funding                            Merges with Avrio RMS
with IAG and ZernikeMeta                                  Group
Ventures, $ 1.1 M

                                               !




                                March 2011
                           Round of 300 K with
                           Elserino Piol e Marco
     March 2011               Magnocavallo                  March 2011
Wins Seedcamp Berlin                                     Wins Plug and Play
                                                    International EXPO in Silicon
                                                               Valley




    December 2010               October 2010
Sourced new CEO for U.S.       Acquired by EMC
      operations
                                                                            15	
  
2011: WHO ARE THE NEXT ITALIAN PIONEERS TO
           SILICON VALLEY?


             }    The challenge is open: who’s next?
                     }  Hundreds of Business Plans received
                     }  29 startups selected
                     }  During the Bootcamp we select the short
                         list of 15 pitching @ Corriere della Sera
                     }  The Top 6/8 are admitted to MTB Gym @
                         Pier 38 in San Francisco
Venture Camp 2011


                                        With	
  the	
  support	
  
                                        of	
  




MIND	
  THE	
  BRIDGE	
  VENTURE	
  CAMP	
  
11	
  
Trip	
  to	
  Silicon	
  Valley	
  and	
  Back	
                              November 4-5, 2011
November	
  4°	
  -­‐5°	
  	
  
                                                                                                   ly
                                                                                            no, Ita
	
  

                                                                                        Mila
Corriere	
  della	
  Sera	
  
Sala	
  BuzzaN	
  	
  
Via	
  Balzan	
  3,	
  Milano	
  	
  
	
  


                                                                     17	
  
Venture Camp
Mind the Bridge Venture Camp
is a 2-day event held each year                                           With	
  the	
  support	
  of	
  


in Milan at Corriere della Sera
(the leading Italian newspaper)
to promote a healthier Italian
entrepreneurial ecosystem.

Selected entrepreneurs present
                                    MIND	
  THE	
  BRIDGE	
  VENTURE	
  CAMP	
  11	
  
their business ideas to a large
audience, including potential       Trip	
  to	
  Silicon	
  Valley	
  and	
  Back	
  
                                    November	
  4°	
  -­‐5°	
  	
  
investors and partners.             	
  
                                    Corriere	
  della	
  Sera	
  
                                    Sala	
  BuzzaN	
  	
  
Selected startups will be invited   Via	
  Balzan	
  3,	
  
                                    Milano	
  	
  
to participate in the  MtB Gym,     	
  
a tutoring program between
Italy and the Silicon Valley.
                                                                                                      18	
  
Venture Camp
                                                                                       rs
                                                                              +P artne
                                                          tors
                                                    +Inves
                                        re   n eurs
                       p
                 Entre


                                               With	
  the	
  support	
  
                                               of	
  




MIND	
  THE	
  BRIDGE	
  VENTURE	
  CAMP	
  
11	
  
Trip	
  to	
  Silicon	
  Valley	
  and	
  Back	
  
November	
  4°	
  -­‐5°	
  	
  
	
  
Corriere	
  della	
  Sera	
  
Sala	
  BuzzaN	
  	
  
Via	
  Balzan	
  3,	
  Milano	
  	
  
                                                                                     November 4-5, 2011
	
                                                                                                       ly
                                                                                              Milano, Ita
                                                                                                              19	
  

                                                                            19	
  
The GYM
Mind the Bridge Gymnasium is a
startup incubator. Positioned in Pier
38 (San Francisco) we share the
space with some of the hottest
startups (50+) in Silicon Valley
(Socialmedia.com, WordPress,
Tweetme, etc.)

Selected Startups are assigned a
Mentor, supported in Business
Development activities and given
Training Sessions.

Training Sessions include:
Financing, Immigration Visas, Build
                                                                 p a ce
a team, Corporate Operations,                    ining+ Office S
Presentation Skills, Taxes          Mentors + Tra


                                                                  20	
  
The GYM: Open Now!
Accelerate the startup chances of success
   • Hosting: office space @ Pier38 in San Francisco
   • Mentoring: assign a dedicated mentor per startup
   • Coaching: provide regular classes (training modules)
Build critical mass of startups
     A constant flow of startups hosted (10-15) to maximize the
     “educational impact”
Become a social hub for Italian entrepreneurship in Silicon Valley
   Events, Mind-the-Beer, etc (social Gym)
Targets
    • Early stage startups interested in a getting plugged into the
    Silicon Valley
    •  Italian “origin”
    • Min 3 months, average 6 months.
    • Starting at beginning of each quarter possibility to stay longer
    (as an affiliate startup)
Access
    Affiliates Channel
    Individual Subscriptions                                       21	
  
MtB Startup School
                 The Program: Lessons and Hands On

Theoretic Learning: Lessons (20 hrs)
   Ø    Introduction to the Silicon Valley ecosystem
   Ø    Corporate Operations and Legal Aspects in Silicon Valley
   Ø    Corporate Finance
   Ø    Business development
   Ø    Fund raising with investors
   Ø    Communication skills
   Ø    Visa issues
   Ø    Human resources
   Ø  ....
Practical Learning: Visits (20 hrs) + Business Planning (50 hrs)
   Ø    Google’s headquarter – Mountain View
   Ø    Apple’s headquarter - Cupertino                                 eks
   Ø    University of California, Berkeley                    fo r 3 we
                                                  ley S tartup
   Ø    Stanford University
                                           o n Val
   Ø    Singularity University Be a Silic
                                                                         22	
  
MtB Startup School – Past
                   editions
3 editions – July, August, September..
20+ students…
… infinite opportunities	
  




 “In one of the
                 visits to the Sin
 University I’ve                  gularity
                 met an interest
 We’re thinking                    ing guy.
                 about develo                 “A life-
 project togeth                   ping a               chang
                 er now”.                     Loved          ing exp
                                                      the en         e
                                                            ergy of rience!
                              credible,                             the Va
“The atmosh    pere here is in                                            lley”.
                                     “It’s just incredible how you easily meet other
                     help other
eve ryone loves to                   entrepreneurs here, everybody is ready to
entrepre  neurs”.                    pitch in front of you!”.
“I’ve loved liste                                               s
speech. He’s a
                  ning to Steve B
                                  lank’s              or 3 week
                 wesome”.                   Sta rtup f
                                    V alley
                                      n
                               lico
                     B   e a Si                                                23	
  
THANK YOU FOR YOUR
               ATTENTION
SOCIAL MEDIA:                                                              BLOGS:
Facebook:	
  Mind	
  the	
  Bridge	
  -­‐	
  ConnecEng	
  Talent	
     mindthebridge.blogspot.com	
  
TwiVer:	
  MindTheBridge	
                                             siliconvalley.corriere.it	
  

 EMAILS:	
  	
                                                          USEFUL	
  LINKS:	
  	
  
informaNon@mindthebridge.org	
                                         www.mindthebridge.org	
  
             	
            	
  	
  
    	
  



                                                                                                   24	
  

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MtB Boot Camp 2011 - Sept 22

  • 1. Mind the Bridge Boot Camp 2011 Open Forum Milan, Sep 22nd ALBERTO ONETTI Chairman, Mind the Bridge Foundation With  the  support  of:  
  • 2. AGENDA Entrepreneurship in Italy: where are we? Mind the Bridge: where are we? 2  
  • 3. Italy: where are we? 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Real GDP Growth Public Debt Source: CrESIT 2011 3  
  • 4. Italy: how did we get there? }  We have just a few large companies }  SMEs are 98% of the total }  We are mostly positioned on mature business and services }  Services is 66% of GDP, while Manufacturing is only 17% }  Innovative sectors play a minor role (2-6%) }  We need a new wave of startups, operating on innovative fields Food Wood Textile Metals Plastic & Rubber Automotive Industrial Machinery Chemical Electronics Software Pharma Biotech ITALY: INDUSTRY CONTRIBUTION TO GDP (2010) Source: CrESIT 2011 4  
  • 5. Startups in Italy: What’s the status? Startups by Geography Startups by Industry 10% 5% 10% 25% 10% 39% Northern Italy ICT Central Italy Web Southern Italy Clean Tech & Agrifood Foreign based Biotech & Life Science 34% 59% Source: “Startups in Italy. Facts and Trends” Source: “Startups in Italy. Facts and Trends” Mind the Bridge Survey 2011 Mind the Bridge Survey 2011 }  59% are wanna-be-startups, while 41% are already incorporated }  They are young companies (1 year old on avg.) }  39% originate in Northern Italy and 10% are foreign entities }  59% are Web-based firms, only 5% are Biotech or Life Science firms }  The founder’s team is composed on the avg. of 2/3 people }  Only 9% have just one founder 5  
  • 6. Italian Entrepreneurs Who are you? 13% 42% 58% 87% F M Scientific & Technological Business & Humanistic Source: “Startups in Italy. Facts and Trends” Mind the Bridge Survey 2011 }  He/She is 32 }  87% is male, only 13% is female }  58% has a scientific/technological background, while 42% has a business/humanistic education }  26% holds a PhD or a MBA }  21% has prior entrepreneurial experience Source: “Startups in Italy. Facts and Trends” Mind the Bridge Survey 2011 6  
  • 7. Lessons learned: What makes a successful startup }  Education matters a lot }  2.0 Startups are founded by highly educated people }  Experience matters as well }  Being a serial entrepreneur is a job }  The right startup is never the first one you found }  Success is a team effort }  One-man bands do not go too far 7  
  • 8. Starting up business in Italy: key issues }  A few startups often lacking high-quality business plans (deal trickle”) }  Legal barriers to entry and exit (Italy is not a “corporate haven”) }  Obstacles in bridging research into business }  Lack of managerial skills }  High mortality rates (“crisi del primo miglio”) and “Dwarfism” }  Lack of an established venture capital community }  Mindset }  “for  a  company  to  really  expand,  it  needs  capital,  but  that  means  giving  up  at   least  some  control.  So  thousands  of  companies  here  remain  stubbornly   small”  (New  York  Times)   }  “Non  so  decidere  se  sono  stato  furbo  o  vigliacco,  se  ho  fa=o  bene  o  se  ho   tradito”  (E.  Nesi) }  No exits on the domestic market }  Technology hot-shots aspire to sell out to new economy “leviathans” }  Small size of the stock market and lack of large corporations doesn’t help }  Language barriers 8  
  • 9. AGENDA Entrepreneurship in Italy: where are we? Mind the Bridge: where are we? 9  
  • 10. Mind the Bridge Foundation Mission: to promote a new Italian entrepreneurial ecosystem that is: ETHICAL, HIGHLY PROFESSIONAL, INTERNATIONALLY FOCUSED, EXCELLENCE DRIVEN Model: CONNECTING TALENT funded by foundations/companies/private sector/donors not government partnering with the most relevant actors INDEPENDENT     Ø   bridging opportunities of the Silicon Valley with Italian talent Ø  associating mentors and role models Ø  professionalizing the business planning skills Ø  using and building the network Ø  “give back” to build a bigger pie 10  
  • 11. Building the Bridge: the Pillars Ø  Discovering and Nurturing the Italian Talents MtB Italy Tour Ø  Selecting the best of breed MtB Business Plan Competition Ø  Providing training & education to the new generation of entrepreneurs MtB Bootcamp and MtB Coaching Ø  Showcasing the most promising startups and opening an international debate MtB Venture Camp @ Corriere della Sera Ø  Hosting & Mentoring the most promising startups in the Silicon Valley MtB Gym Ø  Pitching US investors / partners MtB Gran Finale events   11  
  • 12. Building the Bridge: Pillars & Timeline MtB US MtB MtB GYM Roadshows Venture February March 2012 Camp 2012 MtB Boot Camp 4-5 22-24 November September 2011 MtB Business 2011 Plan Competition 31July 2011 MtB Italy Tour Q1 & Q2 MtB GYM Every Quarter     - MtB Affiliates - Online Signups 12  
  • 14. 2010 Winners Barbara Labate - IID New York Marco Brini - IID Stanford
  • 15. MTB Success Stories September 2011 April 2011 Second round of funding Merges with Avrio RMS with IAG and ZernikeMeta Group Ventures, $ 1.1 M ! March 2011 Round of 300 K with Elserino Piol e Marco March 2011 Magnocavallo March 2011 Wins Seedcamp Berlin Wins Plug and Play International EXPO in Silicon Valley December 2010 October 2010 Sourced new CEO for U.S. Acquired by EMC operations 15  
  • 16. 2011: WHO ARE THE NEXT ITALIAN PIONEERS TO SILICON VALLEY? }  The challenge is open: who’s next? }  Hundreds of Business Plans received }  29 startups selected }  During the Bootcamp we select the short list of 15 pitching @ Corriere della Sera }  The Top 6/8 are admitted to MTB Gym @ Pier 38 in San Francisco
  • 17. Venture Camp 2011 With  the  support   of   MIND  THE  BRIDGE  VENTURE  CAMP   11   Trip  to  Silicon  Valley  and  Back   November 4-5, 2011 November  4°  -­‐5°     ly no, Ita   Mila Corriere  della  Sera   Sala  BuzzaN     Via  Balzan  3,  Milano       17  
  • 18. Venture Camp Mind the Bridge Venture Camp is a 2-day event held each year With  the  support  of   in Milan at Corriere della Sera (the leading Italian newspaper) to promote a healthier Italian entrepreneurial ecosystem. Selected entrepreneurs present MIND  THE  BRIDGE  VENTURE  CAMP  11   their business ideas to a large audience, including potential Trip  to  Silicon  Valley  and  Back   November  4°  -­‐5°     investors and partners.   Corriere  della  Sera   Sala  BuzzaN     Selected startups will be invited Via  Balzan  3,   Milano     to participate in the  MtB Gym,   a tutoring program between Italy and the Silicon Valley. 18  
  • 19. Venture Camp rs +P artne tors +Inves re n eurs p Entre With  the  support   of   MIND  THE  BRIDGE  VENTURE  CAMP   11   Trip  to  Silicon  Valley  and  Back   November  4°  -­‐5°       Corriere  della  Sera   Sala  BuzzaN     Via  Balzan  3,  Milano     November 4-5, 2011   ly Milano, Ita 19   19  
  • 20. The GYM Mind the Bridge Gymnasium is a startup incubator. Positioned in Pier 38 (San Francisco) we share the space with some of the hottest startups (50+) in Silicon Valley (Socialmedia.com, WordPress, Tweetme, etc.) Selected Startups are assigned a Mentor, supported in Business Development activities and given Training Sessions. Training Sessions include: Financing, Immigration Visas, Build p a ce a team, Corporate Operations, ining+ Office S Presentation Skills, Taxes Mentors + Tra 20  
  • 21. The GYM: Open Now! Accelerate the startup chances of success • Hosting: office space @ Pier38 in San Francisco • Mentoring: assign a dedicated mentor per startup • Coaching: provide regular classes (training modules) Build critical mass of startups A constant flow of startups hosted (10-15) to maximize the “educational impact” Become a social hub for Italian entrepreneurship in Silicon Valley Events, Mind-the-Beer, etc (social Gym) Targets • Early stage startups interested in a getting plugged into the Silicon Valley •  Italian “origin” • Min 3 months, average 6 months. • Starting at beginning of each quarter possibility to stay longer (as an affiliate startup) Access Affiliates Channel Individual Subscriptions 21  
  • 22. MtB Startup School The Program: Lessons and Hands On Theoretic Learning: Lessons (20 hrs) Ø  Introduction to the Silicon Valley ecosystem Ø  Corporate Operations and Legal Aspects in Silicon Valley Ø  Corporate Finance Ø  Business development Ø  Fund raising with investors Ø  Communication skills Ø  Visa issues Ø  Human resources Ø  .... Practical Learning: Visits (20 hrs) + Business Planning (50 hrs) Ø  Google’s headquarter – Mountain View Ø  Apple’s headquarter - Cupertino eks Ø  University of California, Berkeley fo r 3 we ley S tartup Ø  Stanford University o n Val Ø  Singularity University Be a Silic 22  
  • 23. MtB Startup School – Past editions 3 editions – July, August, September.. 20+ students… … infinite opportunities   “In one of the visits to the Sin University I’ve gularity met an interest We’re thinking ing guy. about develo “A life- project togeth ping a chang er now”. Loved ing exp the en e ergy of rience! credible, the Va “The atmosh pere here is in lley”. “It’s just incredible how you easily meet other help other eve ryone loves to entrepreneurs here, everybody is ready to entrepre neurs”. pitch in front of you!”. “I’ve loved liste s speech. He’s a ning to Steve B lank’s or 3 week wesome”. Sta rtup f V alley n lico B e a Si 23  
  • 24. THANK YOU FOR YOUR ATTENTION SOCIAL MEDIA: BLOGS: Facebook:  Mind  the  Bridge  -­‐  ConnecEng  Talent   mindthebridge.blogspot.com   TwiVer:  MindTheBridge   siliconvalley.corriere.it   EMAILS:     USEFUL  LINKS:     informaNon@mindthebridge.org   www.mindthebridge.org           24