Ekomate

1. EKOMATE-SOFTWARE
SERVICE COMPANY
Group 5

2. CONTENT
 What is the case study about?
 What business are we in?#
 Macro analysis (PEST)
 Micro analysis (Porter’s five forces)
 Overview Current Strategy
 Key Success Factors
 Issue and Recommendation
 Future Directions?

3. What is the case study about?
 Software service company
 Found in 1996-Tom Thomas (Self-funded)
 Focus on International Market
 1998-First Contract with USA
 2002-Slow Economic downturn in USA
 2004-Ekomate and the Scots
 Network of relationship in international market

4. What Business are we in?
 Business to Business (International Market)
 Small firm seeking international growth
 Global
 Highly Competitive

5. Political :
 Support from Governments to
protect IT SME communities are
less.
 Increasing income tax for IT
companies in India
 Anti-social activities like
terrorism
Social :
 Customers expect very high
degree of quality accreditations
which is expensive for SME IT
vendors.
Technological :
 Changing technologies,
software up gradations ,
Interfacing problems etc.
Factors like product
obsolesce leads to unstable
conditions.
Economic :
 Exchange rates
 Growing labor costs
 Inflation rates
 Growing demand of
outsourcing
 Economic disasters like
Recession etc
PEST

6. Micro (Porter’s five forces)

7. -Current Strategy overview-
Current Goal A vision towards Global expansion
Current Objective Expanding the market to Europe
Present Strategic Capabilities Native English speaker, a number of
IT engineers in India, Many non-
residential Indian (Network), High
cost competitiveness, clear target
markets
Current action and business channel Using network rather than direct
business opportunities.

8. Key Success Factors
 Industry Network in US
 Non-resident Indians (NRIs) society
 Skilled Labor force
 ISO accreditation
 Competitive price
 Targeting wide international market
 Professional Mentor

9. Issues & Recomendations
Issues Recommendations
• Small & Medium Scale Projects
• One-off projects
• No product whatsoever
• Not easy to get clients directly
• Lack of local partners
• Diversification
• Develop own product for
sale/licence
• Freelance websites (Elance, Guru,
RAC)
• Sales representatives
• Long term contract (Support
Service)
• Participate Exhibitions/IT fairs
• Develop strong portfolio

10. Future Directions
 Establish front-office in major cities
(UK,USA,ITALY)
 Strong marketing force
 Create more local partnership
 Sustaining work
 Specialise in Internet enabled applications
 Mobile phone application development
 Business Process Outsourcing (BPO)

11. Thank You!