Personal Brand Exploration project

1. PERSONAL BRAND EXPLORATION
Miranda Zoldan
Project & Portfolio I: Week 1
January 9, 2022

2. My name is Miranda Zoldan, I am originally from Canton,
Ohio and moved to Denver, Colorado after my sophomore
year of highschool. I spent a year living in Sydney, Australia
after highschool before returning back to school years later. I
have gone through many trials and tribulations in my life and
music was my way out of all of them. I would go to concerts
and shows to get away and I would play instruments and
listen to music to escape when I could not physically do so.
After many years of soul searching, growing, and working
endlessly, I have discovered that I want to create a space for
people to escape through music. I want to discover bands and
artists that will impact the world the way I was impacted. I
want to stay in the small music venue scene and represent
the underground talent that thrives there. I believe that music
is a force of nature and can change the world one song at a
time.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers for Artists, Performers, and
Athletes
• Entertainment and Recreation Managers
• Music Therapists
BRAND ARCHETYPE - I pride myself on a good work
ethic and an aventurous, alwways curious mindset. This allows me
to work towards my goals with ambition while colnstantly asking
why. Finding why through my curiousity and explorer archetype
always leads to a different way of thuinking and diving into other
points of view. According to astute.com, my explorer brand
archetype means that I desire to have freedom to explore and fear
the feeling of being trapped. This allows me to continously think out
of the box and keep building a brand that exceeds expectations. I
work best in environments that let me work towards my goals in
ways that I see best fits me. This differs from others beacuase I will
approach things in many different ways and will always search for
other views and ideas. I will try to take the path less traveled and
work towards exciting others and lead a fulfilling existence.
Artist Manager for Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers at Music-Related Businesses
TARGET AUDIENCE
Daniel Snider
Outreach Plan:
• I will study the position of Talent Partnerships Manager in which
Mr. Snider is hiring for. I will find out the mission of the company
and how I can stand out to them.
• I would start with reaching out on LinkedIn. I found the positon and
the hiring manager there, so I would make inital conact in that
network before moving onto an email/phone call.
• Within a day or two of either good contact or an interview, I will
send a follow-up email thanking him for his time. I will also follow-
up on the future timeline with getting the position and make myself
seem fitting for the position.
PROFILE
PICTURE Senior Recruitment Manager
at Sound Cloud
Mary Kui
Outreach Plan:
• I will look at the Sony website and review values and the specifics
of the position that I am after.
• After reviewing the Sony website, I found ti is best to reach out to
the HR managers at the career page at Sony. They are more likely
to reach out through this method.
• After submitting my information through the career page, I would
connect Mary Kui through LinkedIn. This is a more pseronal way to
get connected and also allows me to stand out with my profile.
PROFILE
PICTURE
HR Manager at Sony Music
Katrina DeRosa
Outreach Plan:
• I will earn the details of the position and look into WME on
LinkedIn.
• I will start with connecting with Ms. DeRosa on LinkedIn
personally. Then, according to my search, the best way to contact
is their career page as well.
• After an interview, I will send a follow up message to Ms. DeRosa
personally to set myself apart from others and build a strong
connection.
PROFILE
PICTURE Senior Recruitment Manager
at Endeavor (William Morris
Endeavor)

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will get a job in my desired field through making connections and
using my knowledge and experience to network within my desired
company.
‣ Specifically, I will have at least one job opportunity within 4
months of gradutation.
Mid Term: (2024-2029)
• I will grow brand awareness and increase online interaction by
building my platform on social media and developing content with
more reach.
‣ My social media engagement and brand awareness will
increase 30% by December, 2029.
Long Term: (2029-2039)
• I will have a successful small music venue ran independently by
myself and other underground artists, while being in a top
management position at my most desired company.
‣ My music venue will be profitable and endorsing artist by
December, 2029. Those profits will increase by 15% by
December, 2034. I will accept top position off Management
at WME by December, 2039.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Internet Browser Software
SOFT
HARD
Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Problem-Solving Novice / Adept / Expert
Multi-Tasking Novice / Adept / Expert
Webpage Creation Software
SOFT
HARD
Novice / Adept / Expert
Accounting Software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Negotiation Novice / Adept / Expert

7. I help artists do life-changing things by sharing their music with
the world.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Restaurant Manager, The Rock
Restaurant
• Department Team Lead, Target
Education:
• High School Diploma, Cherokee Trail
High School
• Music Business, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Project Management in Retail
• Customer Service roles
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Nick Bruce
Industry Experience:
• Volunteered, Worked as a Marketing
Manager at The Sky Boat
• Worked with Hard Rock Live
Education:
• Music Business, B.S. at Full Sail University
Leadership Experience:
• Management
• Realtor/Broker
Skills and Proficiencies:
• Management
• Social Networking
• Public Relations
Miranda Zoldan
Overall Online Presence:
• 500+ connections, customized banner, professional
headshot, detailed profile,active on Instagram, url not
customized
• Grade: Average
HEADSHOT HEADSHOT
Industry Experience:
• None Yet
Education:
• Music Business, B.S. at Full Sail University
Leadership Experience:
• Restaurant Management
• Retail Management
Skills and Proficiencies:
• Customer Service, Communication
• Office Suite Software
• Employee Management, Active Listening
Overall Online Presence:
• Little Online presence, little connections, no
customization, professional headshot, active on other
social media, url not customized
• Grade: Poor

10. COMPETITION
Nick Light
Noteworthy Experience:
• Producer, Associate Manager
• VP of Artist Development, Senior VP Sony Music
• Current SVP of Artist Development RCA Records- Sony
Music
Miranda Zoldan
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Arts, Management at Long Island University
Skills and Proficiencies:
• Music Endorsements
• Music Industry Endorsements
• Entertainment Endorsements
Overall Online Presence:
• 910 Followers, 500+ Connections, no banner images,
professional headshot, very detailed profile, not active
on social media
• Grade: Superior
Industry Experience:
• None Yet
Education:
• Music Business, B.S. at Full Sail University
Leadership Experience:
• Restaurant Management
• Retail Management
Skills and Proficiencies:
• Customer Service, Communication
• Office Suite Software
• Employee Management, Active Listening
Overall Online Presence:
• Little Online presence, little connections, no
customization, professional headshot, active on other
social media, url not customized
• Grade: Poor

11. BRAND POSITION
For hiring managers at Sony Music who are looking for
an Artist Development team member, I provide a new
approach to old problems and the outlook and mindset
of a hard-working explorer because I think outside of
any box in front of me and intake many points of views
which allows me to be more creative and more efficient
than other candidates for this position.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Broadcast Music, Inc. (BMI)
‣ March, 2022 | Denver, CO
• Music Business Association
‣ September, 2022 | Denver, CO
• Guitar Foundation of America Convention
‣ June 22-26, 2022 | Denver, CO
Digital Marketing
• Primary Content: I will be creating travel and music content. This would
include posts of live shows, new bands/artists from all over, adventures in different
cities, guitar/music shops linked in highlights, etc. I will have videos of my own
original music in an outdoor location for each video. I will start to tag and interact
with other musicians and travelers as well.
• Primary Tools: I will use Instagram and TikTok primarily. On Instagram I can
post long videos, highlight locations, make highlights of bands and venues, etc. It
is also a good platform to interact, collaborate and share with others. I will do my
best to create and post daily, but at the least 3-4 times per week for new content.
There will be photos, videos, Q&A, etc.
• Website: I will use my digital portfolio to promote my soical medai platforms and
other platforms that will come along with it. I will link in my portfolio more important
events and bands as wellas my own sites. Making my digital portfolio line up
aesthetically with my social media and other platforms will create a more fluid
brand and organize my content well.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor that has experienced what I
want to experience and has had positions successfully
that I want to have. I will seek an adventurous and
samrt mentor that always thinks differently and has a
passion to grow and live life excitingly. have?
September, 2023
Formal Education
• Music Business, B.S. at Full Sail University
Technical Skills
• Video Creation and Editing Software - AVID Tech,
September, 2022
• Project Management Software - NetSuite, December,
2023
• Music Media Software - ProTools and GarageBand,
June, 2022
Soft Skills
• Negotiation, September, 2023
• Cultural Awareness and Sensitivity, September, 2023
• Time Management, September, 2023

14. Miranda Zoldan
You know how artists nowadays seem to be stuck in a box? Well, what I do
is take that box and smash it. In fact, I take small, unknown talent and imbed
them into their local small venues to create a greater impact on people
listening to the artists’ stuck in a box. I take local talent and allow them to
grow in ways they never knew they could all while reaching the local
community in every city.
Picture of You
Goes Here

15. REFERENCES
13-1011.00 - Agents and Business Managers of Artists, Performers, and
Athletes. (2019). Onetonline.org.
https://www.onetonline.org/link/summary/13-1011.00
11-9072.00 - Entertainment and Recreation Managers, Except
Gambling. (n.d.). Www.onetonline.org. Retrieved January 9, 2022, from
https://www.onetonline.org/link/summary/11-9072.00
Brand Archetypes: The Explorer | Astute Communications. (2019,
November 5). Astute. https://astute.co/explorer-archetype-brand/
(n.d.). Music Management: Everything You Need to Know About
Managers [Careers in Music Music Management: Everything You Need
to Know About Managers]. Retrieved January 9, 2022, from
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.careersin
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management%2F&psig=AOvVaw1pC2M35HsTThZ9RnlnXPaG&ust=16
41844494891000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCMiL
1sm5pfUCFQAAAAAdAAAAABAD
Careers, F. B. F. L. F. T. A. D. is the job search expert for T. B., Search,
O. of the I. M. H.-R. J., & Doyle, career experts R. T. B. editorial policies
A. (n.d.). Tips for Reaching out to a Hiring Manager on LinkedIn. The
Balance Careers. https://www.thebalancecareers.com/should-you-
contact-a-hiring-manager-on-linkedin-4021244
Careers - Sony Music. (n.d.). Sony Music Entertainment.
https://www.sonymusic.com/careers/
WME. (n.d.). Www.wmeagency.com. Retrieved January 9, 2022, from
https://www.wmeagency.com/careers/
Bleich, C. (2020, March 25). Hard Skills Vs. Soft Skills: Examples And
Definitions. EdgePoint Learning.
https://www.edgepointlearning.com/blog/hard-skills-vs-soft-skills/
National Center for O*NET Development. (2018). O*NET OnLine.
Onetonline.org. https://www.onetonline.org/
Sign Up | LinkedIn. (n.d.). Www.linkedin.com. Retrieved January 9,
2022, from
https://www.linkedin.com/search/results/all/?keywords=music%20busine
ss%20organizations&origin=SWITCH_SEARCH_VERTICAL&sid=PBo
Glassdoor. (2019). Company Salaries. Glassdoor.
https://www.glassdoor.com/Salaries/index.htm
(n.d.). Top 10 Careers in the Music Business (and How Much Money
You Can Make) – Berklee Online Take Note [Berklee Online - Berklee
College of Music Top 10 Careers in the Music Business (and How Much
Money You Can Make) – Berklee Online Take Note]. Retrieved January
9, 2022, from
https://www.google.com/url?sa=i&url=https%3A%2F%2Fonline.berklee.e
du%2Ftakenote%2Ftop-10-careers-in-the-music-business-and-how-
much-money-you-can-make%2F&psig=AOvVaw0OQL_Jo4-
jDzLHS6vHWZTp&ust=1641855611153000&source=images&cd=vfe&ve
d=0CAsQjRxqFwoTCOj64fbipfUCFQAAAAAdAAAAABAD
MusicalAmerica - Industry Events site links. (n.d.).
Www.musicalamerica.com. Retrieved January 9, 2022, from
https://www.musicalamerica.com/mpages/?pagename=pa-events-confs