travel website example content

1. Travel Website
example content
February
2020

2. https://viewfinder.expedia.com/travel-videos/
Video
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The popular price comparison site
Expedia provides travel tips through
Viewfinder.
In the vídeos, we see;
• Travel guides
• Popular and unknown places
• Wide variety of countries and
cities
• Links to viewfinder vídeo content
in other social media platforms

3. Articles
Expedia’s Viewfinder also publishes articles with great
content, linked to issues which interest their target
audience, travelers. In these articles, we see practices
such as;
• Regular interval of publications
• Variety of authors
• Considering current issues
• Share personal experiences
• Serve a varied audience
ADD A FOOTER 3
https://viewfinder.expedia.com/features/

4. Infographics
Content marketing with inforgraphics is a great way
to provide information to clients in a fast and
engaging format. Looking at the example beside, we
can see;
• Engaging images
• Useful information
• Clear understanding of responses
• Valid and relating questions
https://viewfinder.expedia.com/expedia-2020-summer-travel-report/
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5. 5
https://zerototravel.com/travel-podcast/
Content marketing can also include Podcasts.
In Zero to Travel podcasts, we see;
• Weekly podcasts to keep listeners involved
• Free content, listen for free on spotify, i tunes
and stitcher
• Presenter Jason Moore, with a variety of
subjects, locations and varied guests on the
show
• Variety of locations and topics, all related to
travel.

6. Linked to podcast material, the free course offers
audio workshops, which use content to;
• Give free content in exchange for client information
• Exclusive audio workshops, similar format to
podcasts for the same audience
• Form a more personal relationship with the client
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https://zerototravel.com/start/

7. Nat Geo site
To cater to a wide range of clients, National
Geographic utilizes varied levels of content such
as;
• quick reads
• videos
• images
• series
This allows clients to explore and investigate
according to their level of interest
massahttps://www.nationalgeographic.com/travel/ 7

8. National Geographic is a will known reference for
travel. The businesses uses social media platform
Instagram to connect with clients through pictures
and content that gives;
• Interesting images published at daily intervals
• Varied places and issues people, nature, animals,
cuisine to interest varied groups of people
• IGTV published videos and responses to image
comments to provide more content and interact with
clients
https://www.instagram.com/natgeotravel/?hl=en
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9. The National Geographic provides a
different type of video content, as
they;
• Spark interest
• Don’t sell, aim to inform
• Short, commercial like
• Show a variety of locations and
attractions specific to the location
• Have excellent sound and image
quality
https://www.nationalgeographic.com/travel/destinations/north-america/united-
states/florida/partner-content-floridas-pristine-beaches/
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10. https://www.nationalgeographic.com/travel/destinations/africa/egypt/cairo/
https://www.nationalgeographic.com/travel/destinations/africa/
https://www.nationalgeographic.com/travel/destinations/

11. You tube channel
With over 1.7 million subscribers, Kara and Nate
became populap through their Youtube channel,
documenting their travels in an informative and
interesting way. In the channel, we see;
• Videos in categories
• Videos are around 15 minutes
• Excellent image and sound quality
• Informed and engaging hosts
• The hosts are following a program, videos are
chronological and similarly formatted
https://www.youtube.com/channel/UC4ijq8Cg-
8zQKx8OH12dUSw
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12. Instagram
Followers can view images and read captions with
information about the couple’s travels. In this
Instagram feed, content ideas show us;
• Have a challenge
• Tell a story
• Be personal
• Show personality
• Include links to other social media platforms
• Take advantageof IGTV to post videos
https://www.instagram.com/karaandnate/?hl=en 12

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