1. Red or Green? And Other Questions. Building a Vibrant CNM Social Media Community © 2010 Central New Mexico Community College

2. Hi! I’m Miranda © 2010 Central New Mexico Community College

3. #CNMPresents © 2010 Central New Mexico Community College

4. What We’ll Talk About How we got started Our point of view What we talk about Who our fans are How we address unhappy fans and followers © 2010 Central New Mexico Community College

5. There’s no I in Team! © 2010 Central New Mexico Community College

6. In the Beginning © 2010 Central New Mexico Community College

7. © 2010 Central New Mexico Community College

8. Mom says… 4Dates 4Deadlines 4Class information 4Academic –type questions © 2010 Central New Mexico Community College

9. A Persona © 2010 Central New Mexico Community College

10. We Developed Our Point of View Fun first, information second. © 2010 Central New Mexico Community College

11. Information : Fun Ratio 20% Business 80% Party © 2010 Central New Mexico Community College

12. Business © 2010 Central New Mexico Community College

13. Party © 2010 Central New Mexico Community College

14. Who is Our Audience? © 2010 Central New Mexico Community College

15. Demographics 40% Men 60% Women 1 Mascot 18-34 years of age © 2010 Central New Mexico Community College

16. They Like: © 2010 Central New Mexico Community College

17. © 2010 Central New Mexico Community College

18. © 2010 Central New Mexico Community College

19. © 2010 Central New Mexico Community College

20. © 2010 Central New Mexico Community College

21. © 2010 Central New Mexico Community College

22. © 2010 Central New Mexico Community College

23. Had to throw in some lolcats.  © 2010 Central New Mexico Community College

24. They Don’t Like: © 2010 Central New Mexico Community College

25. © 2010 Central New Mexico Community College

26. © 2010 Central New Mexico Community College

27. © 2010 Central New Mexico Community College

28. © 2010 Central New Mexico Community College

29. Or more precisely, the lack of parking. © 2010 Central New Mexico Community College

30. © 2010 Central New Mexico Community College

31. © 2010 Central New Mexico Community College

32. Sol’s Great Albuquerque Adventure © 2010 Central New Mexico Community College

33. © 2010 Central New Mexico Community College

34. Where is Sol? © 2010 Central New Mexico Community College

35. What We Monitor Obscenity Aggressive/Threatening Language Sales Pitches Unrelated content © 2010 Central New Mexico Community College

36. © 2010 Central New Mexico Community College

37. © 2010 Central New Mexico Community College

38. Our 3 Rs Respond Research Return © 2010 Central New Mexico Community College

39. © 2010 Central New Mexico Community College

40. © 2010 Central New Mexico Community College

41. #CNMMM © 2010 Central New Mexico Community College

42. #CNMWW We were on the lake last weekend. We verboten. © 2010 Central New Mexico Community College

43. Takeaway Start small Be consistent If you’re not there already… It takes time Know what is unique to your organization & audience © 2010 Central New Mexico Community College

44. Thank you! facebook.com/CNMonline twitter.com/CNMonline © 2010 Central New Mexico Community College

45. Photo Credits www.flickr.com/photos/marksunderland/4169854872/ http://www.microscopics.co.uk/blog/2009/join-us-on-facebook-and-twitter/ http://www.imajlar.com/free_clipart/precious_moment_clipart/precious_moment_clipart_baby.gif http://www.bluefootstudios.com/images/illustration/moms.jpg http://www.clipartspace.com/clipart/winter/snowman-01.gif http://www.go.dlr.de/wt/dv/ig/icons/funet/icon5.gif http://www.go.dlr.de/wt/dv/ig/icons/funet/icon4.gif http://weddingphotographers1.files.wordpress.com/2008/10/camera-armor-canon-xti-400d-1.jpg http://www.fotothing.com/photos/005/0059ab3f21f0c9f39f976b1beb740e1c_e8b.jpg http://images.google.com/imgres?imgurl=http://www.southportandormskirk.nhs.uk/news/UserFiles/Image/ODGH%2520Car%2520park%2520for%2520web%281%29.jpg&imgrefurl=http://www.southportandormskirk.nhs.uk/News/news_item.asp%3FNewsID%3D243&usg=__kKf_99dCQgJwF4sHBQKagv0WosQ=&h=641&w=854&sz=166&hl=en&start=44&sig2=FaG1XFhZrwZeSKg4gtqmmw&um=1&itbs=1&tbnid=wz6QyE83UxhO2M:&tbnh=109&tbnw=145&prev=/images%3Fq%3Dcar%2Bparking%26start%3D40%26um%3D1%26hl%3Den%26sa%3DN%26ndsp%3D20%26tbs%3Disch:1&ei=CAaHS6CYLKLKtAP4xY3hBw http://www.orble.com/images/dont-cuss11.jpg http://loveoftheanimals.files.wordpress.com/2009/11/sad-face.jpg http://www.100questionsbeforemarriage.com/blog/wp-content/uploads/2008/10/random-question-marks.jpg © 2010 Central New Mexico Community College