1. Be Where Your Patrons Are Connecticut Library Association Conference 20 April 2010 Merry Uk @miriella merryuk@danburylibrary.org / merryuk@fplct.org

2. What is all this stuff? Facebook Twitter Myspace Instant messaging Text messaging

4. 50% of active users log in every day

11. Median age of 21

13. 98% of cell phones are SMS-ready

14. 5.1 billion text messages are sent every day

15. More texts than phone calls are madehttp://www.flickr.com/photos/whltravel

16. Why use this stuff? It’s free! It’s easy! Reach out to your users Build your community online

17. Danbury Library’s Poke @ the Library Contest

18. Poke @ the Library Contest March 1 – March 31, 2010 Facebook, Twitter, SMS, IM, Foursquare

19. Results 13% increase in Facebook fans (over 330) 6% increase in Twitter followers (over 1100) 15 Foursquare checkins in March (5 prior) 43 entries: 0 SMS 3 IM 5 Twitter 9 Foursquare 26 Facebook

20. What’s Next for Me? Develop custom landing page Review texting Engage more on Twitter? Foursquare?

21. What’s Next for YOU? Try. Play. Experiment. Fail. Or don’t. “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” ~ Colin Powell

22. Thank you! Merry Uk Danbury Library (I love you!) – www.danburylibrary.org 170 Main Street Danbury, CT 06810 merryuk@danburylibrary.org Fairfield Public Library (I love you too!)– www.fairfieldpubliclibrary.org 1080 Old Post Road Fairfield, CT 06824 merryuk@fplct.org