20 companies

www.mirrorreview.com
January 2020
To Work For In 2020
T H E T O P
COMPANIES
Employees Thrive in High Energy Environment
and Culture of Inclusion
CORPORATE
ENVIRONMENTAL
RESPONSIBILITY
The Importance
Of Environmental
Responsibility In
The Corporate World
IMPORTANCE
OF COMPANY
CULTURE
Want A Thriving
Business? Focus
On These 5
Company Cultures!
FINANCIAL
FORCE
TOD NIELSEN, PRESIDENT & CEO

EDITOR’S
LETTER
Effective Culture, Trumps Even Strategy!
Over the years, industries have undergone numerous changes.
We are entering 2020 with more advanced tech and digitized
services. Along with the transforming industries, one thing that
has changed significantly is the workforce.
The modern workforce demands a culture that can enhance their
productivity. Great company culture is no more an option, but a
compulsion. The employees today demand flexibility, a lively environment, and
added benefits.
Many of the companies offer similar perks and benefits, making it difficult for the
employees to choose from. The differentiator among them is how employees are
treated and what level of ownership and trust are given to them. To ease the hassle
of the search for the employees, our team has assimilated a list of “The Top 20
Companies to Work for, 2020”. These featured organizations are promoting a
modern working culture that enhances the productivity of its workforce. The
culture implemented by these companies allows the employees to enjoy every bit
of their work, persuades them to grow, and encourages them to focus on their
personal life equally.
Also, in the section of “Corporate Environmental Responsibility” and
“Importance of Company Culture” our writers have tried to explain the corporate
hazards on the environment, and the factors important to build a good company
culture.
Company culture is not a one-size-fits-all, through this issue you can learn from
the companies who are doing it right and get started on company culture hacks of
your own!
Vidya Joshi
Editorial Coordinator

PUBLISHER
ARCHANA GHULE
EDITOR-IN-CHIEF
VIKRAM SURYAWANSHI
EDITORIAL COORDINATOR
DEEPALI SARWADE
VIDYA JOSHI
RAKESH MAHTO
SHUBHAM BIRADAR
BALKISHAN DALAI
PROJECT MANAGERS
WILLIAM TAYLOR
VINAYAK TODCHETWAR
ART DIRECTOR
VINOD ALHAT
VISUALIZER
MARK DAVIS
GRAPHIC DESIGNERS
SUMIT BONAGE
HEAD OF DISTRIBUTION
& PRODUCTION
AAKASH MAHAJAN
HEAD OF OPERATIONS
ROBERT SMITH
RESEARCH ANALYSTS
JAMES ADAMS
ADVERTISING
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FinancialForceEmployees Thrive In High Energy Environment
And Culture Of Inclusion
10

18 Alethix:
Empowering Employees With Training Programs And Rewards
Appiness Interactive:20
An Amazing Workplace Promoting Practical Creativity
Big Bang ERP:26
Maximizing the Success of Cloud Business Transformation
Mainbot:30
Maker of The First Educational, Interactive, And
Customizable Robot
SQuare Consulting:32
A Team-Based Culture With Employee Participation On
All Levels

Tudip Technologies:42
Promoting Careers with Promising Bright Future
Ubertesters:44
Providing Employee Friendly Environment With Workplace Flexibility
38 Title21Health Solutions:
A Place Where Passion And Drive Meet Innovation
ARTICLE
Corporate Environmental
Responsibility
The Importance Of Environmental
Responsibility In The Corporate World
Importance of Company
Culture
Want A Thriving Business? Focus
On These 5 Company cultures!
22 34

COVER
STORY
To Work For In 2020
T H E T O P
COMPANIES
We only hire the brightest,
most committed people
around the globe and our
employees say they’ve never
worked for more creative and
collaborative teams, thanks to
our core values—Trust,
Growth, and Transparency.
MESSAGE
10

inancialForce is about helping organizations see
Ftheir customers in full color, and that translates to
employees who approach their work in living
color. The company recognizes that high performing
teams are diverse and embrace inclusion. It also knows
that employees who have the opportunity to extend the
company’s reach into their communities are more
motivated and purpose driven. The company’s culture,
fueled by the pride of providing industry-leading
technology for finance and services professionals, makes
FinancialForce a vibrant work environment where great
ideas thrive and results routinely exceed expectations.
The Service Economy has forced companies to adopt
business models based on complex combinations of
usage, subscriptions, projects, and tangible goods.
FinancialForce employees are excited to help customers
succeed in this transition through the market’s only
customer-centric Enterprise Resource Planning (ERP)
solution, and the number-one enterprise Professional
Services Automation (PSA) solution. Built on
Salesforce, FinancialForce gives businesses complete
visibility into their customers, scales operations to drive
customer satisfaction and growth, and ties these to
revenue creation and profitability.
The Best and Brightest
FinancialForce hires the brightest, most committed
people around the globe and many employees say
they’ve never worked for more creative and
collaborative teams, thanks to the company’s core
values. While the bar is high in hiring the best people,
the company welcomes new employees with open arms,
equipping them with everything they need to get up to
speed and productive as quickly as possible.
FinancialForce continually invests in the systems and
processes that allow employees to excel at their current
job function while developing their careers. As a global
organization, each employee around the world knows
they are an integral part of FinancialForce. Everyone is
responsible for diversity and inclusion, and professional
and educational programs focus on making the work
environment a better place for everyone.
“Our employees are at the center of everything we do,”
says Tod Nielsen, President and CEO,
FinancialForce. “We set expectations, communicate
clearly, and always deliver on our commitments.”
Core Values Are Vital to Excellent Work Culture
FinancialForce’s core values promote a healthy work
culture at the company. The company’s number one
value is trust, with a focus on maintaining the trust of
customers, employees, shareholders and regulators, as
well as the communities in which the company operates.
Employees are entrusted to uphold the highest standards
of integrity and ethics, and to apply these principles to
make the best decisions for the company.
Transparency is another key value. Transparency among
teams facilitates smooth workflows. Employees work as
one team and are committed to eliminating ambiguity
across communication channels, not just internally
among fellow workers but also externally with
customers. Whether they have good or bad news to
share, employees strive to be 100 percent clear in what
they do and how they deliver on their commitments.
The company also supports and respects the protection
of human rights. Employees treat one another with
dignity, respect and professionalism, and do not tolerate
We hold ourselves to the highest
standards of integrity and ethics, and
we trust our employees to make the
best decisions for the company.
“
COVER STORY
To Work For In 2020
T H E T O P
COMPANIES
12

discriminatory or otherwise inappropriate behavior in the
workplace. Employees are encouraged to speak up when
they have questions or concerns. FinancialForce also
supports employee success through regular performance
and professional development check-ins that help
employees progress their careers.
Harnessing the Power of Diversity
FinancialForce’s focus on diversity and inclusion strives
to make the company a great place to work for everyone,
everywhere. Research supports that companies that
invest in diversity are better companies, period. A recent
McKinsey study found that gender-diverse companies
were 15 percent more likely to financially outperform
their competitors and those ethnically diverse companies
were 35 percent more likely to financially outperform.
The company’s diversity hiring program, FF4Inclusion,
began as a grassroots effort by a few passionate
employees. The initiative grew into a company-wide
diversity and inclusion program, focused on welcoming
traditionally excluded or marginalized individuals into
the core of the company’s culture.
“Everyone is responsible for diversity and inclusion, so
we proactively partner through professional and
educational programs to make our work environment a
better place for everyone,” says Tod Nielsen.
Energetic and Fun Environment with Plenty of
Benefits
The key to FinancialForce’s success is the people that
build, market, sell and support its applications. The
company has created an amazing place to work where
talented people collaborate, armed with the tools they
need to succeed and supported by an energetic and fun
environment in which to thrive.
Additionally, FinancialForce offers its employees
competitive salaries and a variety of benefits, which
include medical, dental, vision, life insurance, disability
protection, and flexible spending accounts (FSAs),
among other great programs. In addition, FinancialForce
offers a 401(k)-retirement plan, monthly commuter and
wellness subsidies, pet insurance, legal insurance, and
more.
A Strong Partnership with Salesforce
Founded in 2009, FinancialForce has grown to a
leadership position in the market. The company
accelerates business value with comprehensive best
practices and the most intelligent analytics—all on the
leading business cloud platform from Salesforce.
In fact, back in 2009, Salesforce CEO Marc Benioff had
such a strong belief in FinancialForce that he supplied
the company with its website domain name, which he
originally owned. Salesforce Ventures helped launch the
company as one of its first investors. Today,
FinancialForce is backed by Advent International,
Salesforce Ventures and Technology Crossover Ventures.
Headquartered in San Francisco, FinancialForce is a
truly global company, with offices in Harrogate, North
Yorkshire, UK; London; New York; Chicago; Seattle;
Portland, Oregon; Sydney; and Granada, Spain.
We will set expectations, and
whether we have good or bad
news, we will be clear in what
we are going to do and we will
deliver on our commitments.
“
13

FinancialForce also focuses on social impact
with the aim of making the world a better
place. Every employee is allotted three 8-hour
days to commit to a charity of their choice,
and the company expects every employee to
use this time to help make an impact.
For example, following the devastating
wildfires in Sonoma County, CA, a group
from FinancialForce drove to Santa Rosa to
help the community there. FinancialForce
brought more than 20 volunteers to work with
Habitat for Humanity to help victims of the
fires. Thanks to an outpouring of donations,
Habitat for Humanity was able to provide new
household items at little or no cost for many of
the victims. The efforts aided in speeding
distribution to those in need by organizing the
backlog of merchandise and checking in
participating community members.
In the last year, employees took part in a range
of activities, including: dedicating 90
volunteer hours to the Cloud Gives Back
Volunteer Day in San Francisco; reforesting
the Alpujarra near FinancialForce’s office in
Granada, Spain; and supporting multiple food
banks, helping with school and holiday service
projects, donating blood; and participating in
animal rescue activities around the globe.
A COMMITMENT TO MAKING
THE WORLD A BETTER PLACE
COVER STORY
14

Company Name Info
Alethix
Mamta Patil
President & Founder
Algoworks
Rachit Agarwal
Co-founder & Director
AOPEN
Stephen Borg
CEO
Appiness Interactive
Visakh Viswambharan
Founder & CEO
APTN
Monika Ille
CEO
ATB Financial
Curtis Stange
President & CEO
DevCom
Slavik Lavryk
VP of Software
Development
FinancialForce
Tod Nielsen
President & CEO
HGS
Partha De Sarkar
Global CEO
Headquartered in Fairfax, Virginia, Alethix is a niche digital transformation services
company to work for as it leverages trending technologies and industry’s best
practices to deliver agile and cost-effective solutions.
www.alethix.com
Algoworks is an IT service provider recognized globally as a technology
expert with offices in Sunnyvale.
www.algoworks.com
AOPEN offers Best-In-Class, Cross-Platform, Commercial-Grade, Smart
Vision Solutions in Cloud-based Digital Signage and Applied Computing.
www.aopen.com
Appiness Interactive is a Product Development, UX and Digital Marketing firm
specializing in Digital Services for the whole spectrum, from startups to Fortune-
500s.
www.appinessworld.com
APTN is the first national Indigenous television network in the world with
programming by, for and about Indigenous Peoples, to share with all
Canadians and viewers around the world.
www.aptn.com
ATB Financial is one of the largest Alberta-based financial institution.
www.atb.com
Big Bang ERP is a boutique consulting firm helping businesses to optimize
and streamline the processes by implementing cloud solutions.
www.bigbangerp.com
Established in 2000, DevCom is a full-service custom software development
company.
www.devcom.com
FinancialForce is about helping organizations see their customers in full color,
and that translates to employees who approach their work in living color.
www.financialforce.com
HGS is a global leader in business process management.
www.teamhgs.com
Big Bang ERP
Gabriel Tupula
CEO

Immedis
Terry Clune
Founder
MainBot
Boris Kesler
Founder & CEO
Micro Logic
Patrick Charbonneau
Montreal Sales Director
Nice
Barak Eilam
CEO
Salamander
Hotels & Resorts
Sheila C. Johnson
Founder & CEO
Square Consulting
Yash Bhatt
COO & Co-founder
Tudip Technologies
Dipti Agrawal
Chief Executive Office
Tudip Technologies
Ubertesters
Ran Rachlin
Co-founder & CEO
Zappi
Stephen Philips
Founder & CEO
Immedis is a specialist division of The Taxback Group providing international payroll
and global mobility tax services to organisations worldwide..
www.immedis.com
The French startup Mainbot came into the existence with an objective to
create and develop meaningful domestic robots, first for children, and later for
the whole family.
www.mainbot.com
Micro Logic is one of the 300 largest Quebec SMEs and a leader in Quebec as
a value-added reseller of IT solutions.
www.micrologic.com
NICE Ltd. is an Israel-based company, specializing in telephone voice recording,
data security, and surveillance, as well as systems that analyze recorded data.
www.nice.com
Elevating and refining our hotels, Salamander Hotels & Resorts consistently
delivers authentic experiences for guests.
www.salamanderhotels.com
SQuare Consulting (INDIA) was founded with the vision of assisting
businesses and helping them with solutions to their problems.
www.squareconsulting.in
Title21 is solely dedicated to deliver easy-to-use, flexible and integrated
technology so that health sciences organizations can achieve compliance, gain
efficiencies and ensure high quality, ultimately, to support improvement in patient
safety and care.
www.title21.com
Tudip’s mission is to ‘ create a niche’ by offering cutting-edge integrated
services across technologies empowered by innovation, best-in-class process
and world-class technology.
www.tudip.com
Ubertesters offers a crowd of global, professional testers for hire with devices
that can test any digital product and provide feedback to clients.
www.ubertesters.com
Zappi is built for marketers and insights professionals who respect the voice
of their consumers as the most influential part of their decision-making
process.
www.zappi.com
Title21 Software
Lynn Fischer
Co–founder & CEO
Company Name Info

he workers of tomorrow’s world are striving for
Tstrategic opportunities using the lastest trends and
technology to develop innovative solutions. These
solutions can be diverse and different, as well as solve
complex business and mission needs. Headquartered in
Fairfax Virginia, is a niche digital transformationAlethix
services company to work for as it leverages trending
technologies and industry’s best practices to deliver agile and
cost effective solutions.
Using her prior experience and knowledge, the President and
CEO, Mamta Patil established Alethix to bring a more agile,
innovative and result-based approach to deliver mission-
driven digital transformation services to US federal agencies
across national security, civilian, health care and DOD sector.
A Visionary Leader with Impressive Track Record
Mamta completed her education at the University of Bombay
with a Bachelor of Electronics Degree and holds professional
certifications in a number of technology and project
management disciplines. She is recognized as a visionary,
influential business pioneer, and IT leader with an impressive
twenty-year track record for concept-to-delivery execution of
complex IT projects. Prior to founding Alethix, Mamta worked
as a Technology Architect at Department of Homeland
Security and prior to that a SAP Busienss Architect providing
technology architecture, agile systems integration, cloud
computing, and information management services for mission-
critical programs across commercial and federal sector.
Being the CEO of a leading digital transformation services
company, this veteran leader manages and leads the executive
team with overall responsibility for both business growth and
client satisfaction. Mamta is committed to establishing Alethix
as a preeminent employer based on the company’s pillars of
trust, passion, and consistency. Each of these distinguing
pillars fuel every Alethix employee to deliver best-in-the-
world IT services. Mamta believes that Alethix’s culture is
driven by the concepts of “holacracy” where workforces form
autonomous yet symbiotic teams set out to accomplish tasks
and customer goals. Mamta ensures that employees reach their
full potential by assigning them tasks that require multiple
roles and skills.
Helping Customers Tackle Challenges
There is deep meaning behind the company’s name as it is
originated from the Greek word called “Alethia” which
means “Personification of Truth”. Alethix continues to
champion its customers to address organizational
challenges to strategically transform their respective line of
service and product delivery. To retain long-term success,
the company uses a scalable approach to attract, employ
and retain savvy, forward-leaning technical teams. Thus, the
employees receive benefits as well as tools to enhance their
personal and professional development. “When looking at
corporate investments, the most valuable we’ve made are
those that build strong operational capabilities in
recruitment, hiring, and retention and in designing and
implementing programs focused on building a talented and
committed team,” says CEO Mamta.
Establishing a Footprint within Diverse IT Services
Since its inception, Alethix has concentrated on offering
niche IT support services in segments of DevSecOps, Agile,
Cloud and Big Data. Aside from this, the company also
focused on leading mission-critical initiatives successfully
across US Federal Sector. These sectors are Immigration
Reform, Borders Enforcement, Healthcare Analytics,
National Weather Service Modernization, Air Mobility
Command and Farmers Protection, and Conversation
initiatives. As a result, this has helped Alethix to expand to
a business of $25 million within seven years of its
inception. This demonstrates that the company growth rate
is good and workforces get lots of opportunities to improve
their skills.
With corporate business & management experience,
technical expertise, fiscal resources, and operational
experience, Alethix has consistently demonstrated success
record driven by a technique to cultivating collaborative
and results-oriented partnerships with its customers to help
them discover new opportunities. Alethix is providing Agile
Systems Integration, Cloud Engineering and Big Data
services supporting multiple U.S. Federal agencies like
Department of Homeland Security (DHS), Health & Human
Services (HHS), Department of Commerce, U.S
Empowering Employees With Training
Programs And Rewards
18

Department of Agriculture and
Department of Defense (DoD).
Best Rewards For Hardworking
Employees
Alethix uses 360 Evaluation process
to conduct quarterly and annual
evaluations for its employees so that
it can deliver bonuses to individuals and teams who have
worked hard to achieve its objectives and goals. In addition,
Alethix sets up outdoor and indoor team activities such as
bowling, dave and busters, and top golf to celebrate
important project milestones for all project teams. “Our
PM’s are given a budget to give spot awards (amazon gift
certificate, baseball tickets) for recognition of core Alethix
values as part of providing support to our customers,” says
Alethix CEO Mamta.
Security and Benefits for Workforces
For any employee, having security and additional benefits
boost their value and satisfaction within the comany.
Alethix focuses on following four attributes to ensure the
highlest level of employee satisfaction and retention
Ÿ Work-Life Balance: The company understands the
dynamic nature of customer’s business and mission
needs and therefore, works in partnership with
customers to maintain balance of work across the team.
So to boost its employees’ energy, Alethix endorses
rotating telework (as per the TO requirements),
organizes team-building activities and ensures that they
take regular personal time-off.
Ÿ Miscellaneous Benefits: Benefits are a useful
instrument in the hand of the
management that impacts
positively on the behavior and
productivity of employees. So,
the company offers a wide range
of benefits packages such as
Healthcare, Group life insurance,
AD&D and Disability Insurances,
Healthcare Flexible Spending Account and 401(k).
Ÿ Training and Development: To enhance workers’
development, the company offers a training budget
along with its Innovation Center that provides all
employees with a platform to conduct technology
assessments on the latest technology trends.
Ÿ Mentoring and Coaching: At Alethix, every employee
is assigned with a mentor who focuses on guiding them
on technical, business and cultural matters. As a result,
this develops collaborative relationships between
members across the company.
Best Place for New talents
For those candidates who want to experience delivering
digital transformation services, Alethix is a great place to
work for as it is a dynamically growing small business
enabling US federal agencies within national security, law
enforcement, healthcare, civilian and DOD sector
successfully meet their mission needs. The company
leverages the latest technologies such as DevSecOps, Agile,
AI, ML, Big Data and Cloud to deliver strategic consulting
and niche technology services. Employees at Alethix will
not only grow in their technical skills but will experience a
company that truly cares about the growth of each and
every employee.
Our people are the most valuable
asset of Alethix and create a
force that drives our company's
growth now and into the future.
To Work For In 2020
T H E T O P
COMPANIES
Mamta Patil
President & CEO
Message
19

The modern workforce is highly attracted to the finest
work culture. The key to long term success is the
culture that is carefully built and nurtured in the
organization. There is no right option on which culture should
be practiced by the companies. However, the organizational
culture should be guided by the core principles and be up to
date with the current scenario to create positive results. A strong
work culture can nurture happy employees, putting an
organization on the path to success.
Appiness Interactive is one of the companies that is fostering a
team culture that is open and dynamic. When it comes to
startups or any business, brand building and work culture play a
big role in attracting talent. Established in 2012, Appiness
Interactive is a Bangalore based Product Development, UX and
Digital Marketing firm specializing in Digital Services for the
whole spectrum, from startups to Fortune-500s. It started as a
medium to bridge the gap created with rapid changes in web
technology where the incumbents were not able to adapt and
master the new developments.
Leaders behind the Curtain
The Founder and CEO of Appiness Interactive, Visakh
Viswambharan, is excelling at creating the best company
culture. Appiness Interactive is the brainchild of Visakh. He has
been a part of many successful ventures throughout his journey.
Visakh is a serial entrepreneur who has also been recognized as
the Young Entrepreneur of the Year by the Indian Achiever’s
Forum. In 2018 he acquired the F&B chain Cuppa Beverages
Pvt. Ltd., later he also founded the KNOiT platform which is a
chat-based system for the gated communities. His endeavors as
a business leader have been successful due to his exceptional
skills and strategies.
However, Appiness was supported and built by other key
contributors. Rigin Velayudhan - Co-Founder & COO, a
colleague of Visakh, while they were employees, joined hands
along with Sunil P Thomas - Co-Founder & CMO, an
investment banker and graduation mate of Visakh to establish
Appiness. Rigin is an expert in bringing business insights into
the digital sphere, enabling brands and organizations to
transform into new-age digital entities; he handles a few of the
key accounts of Appiness. Sunil is a seasoned strategist who has
years of experience in Digital, Strategy, Consulting,
Transformation, Content, Marketing, Operations and Sales;
Sunil and Visakh have Co-Founded a couple of other successful
ventures too.
This team of 3 and the organization took the next step by
onboarding Visakh’s childhood friend and schoolmate Vijil
in 2018. He was handling sales at some well-known brands
like Star Network, Whirlpool, Sabmiller, etc. He brought in a
whole new perspective from the consumer space to the tech
firm.
Happy Team Immune to Excuses
A Happy Team is a reason for the company’s success.
Appiness believes that employees are at the center of
everything they do. Thus the team works hard to ensure that
the startup remains focused on scaling, acquiring customers
and getting to market, and not worry about all the issues that
arise with initial product development. In order to deliver the
best results, Appiness makes sure that the company attracts
the best people with the right attitude. “We always told the
HR team to hire attitude and train skills,” says Visakh.
A skillful team with the right attitude is immune to excuses.
Each team member is well trained by leaders and provided
with the best technologies to help them deliver excellence.
This approach helps the company to stay at the top of the
latest trends. The young, passionate and aggressive teams of
individuals are striding the un-trodden path to achieve
excellence. Praising the team members, Sunil asserts, “Our
team is awesome. And we try really hard to stay that way.”
Open and Communicative Company Culture
Appiness promotes an open and communicative culture that
allows individuals to provide undaunted out-of-the-box
ideas. Through Practical creativity, the employee is allowed
to pitch the ideas without any hesitation. The belief is that an
idea is only good as the returns it fetches for the clients. If
the idea is bringing positive results, the company is more
than happy to implement it. “We are not here to create
immortal art; we are here to generate revenue for our
clients,” asserts Sunil.
Everyone is responsible for diversity and inclusion, so one
must proactively partner through professional and
educational programs to make the work environment a better
place for everyone. Rigin adds, “We have an amazing
balance of male to female ratio and we operate like a
family.”
Room for Fun and Opportunities
Due to the open culture, the workspace allows each
An Amazing Workplace Promoting Practical Creativity
Appiness Interactive:
20

individual to have room for work and
fun altogether. “A happy heart is
more productive than an unhappy yet
highly skilled resource,” says Visakh.
Thus, the company promotes
recreational activities that not just
help boost the social skills but also
enhance teamwork. Appiness Team
looks forward to APL (Appiness
Premier League) every year, 4-month
madness with indoor and outdoor
games. “We see the attrition rate to
be as low as 0 in this period,” says
Vijil, CPO of Appiness.
Some of the other key benefits are
constant learning & development and
onsite opportunities. Training plays
an important part in any employees’
career as it helps them to learn the
latest technology and also to boost their career graph. We
genuinely believe in enhancing the skills of our people, we
try to push their limits and we know someday they will thank
us for the constant demand for perfection and productivity
beyond their normal limits. “I strongly believe that a
manager who makes you comfortable by not pushing your
limits are not doing any justice to you in long term,” says
Visakh.
Triple 3 is another thing Appiness’ HR team follows to make
sure all the new joinees are comfortably settled in. When a
new employee joins apart from the regular induction and
training 3 times of review is done within the first 3 months.
1st review is on the 3rd day with the
HR team, 2nd is a lunch or dinner
with the Founders on the 3rd week
and the 3rd is with the HR and team
lead in the 3rd month. “This gives a
clear indication on how much we care
about each individual,” says Rashi
Ramesh, HR Manager.
Achievements By Far
To date, Appiness Interactive has been
successful in bagging 50+ design
nominations and has won 35
international design awards. The
company has also been nominated as
India’s best digital startup of the year
2013. The achievements are sheer
hard work of the employees. Appiness
has grown the team constantly and
now has an employee strength of 150+ people.
Above all Appiness is a self-funded company. Appiness has
also launched a Product Partnership Accelerator called Appy
Hours in 2016. Appy Hours is amongst the best Product
Development Accelerators. The startups can overcome the
initial hurdles of getting in the market with a good product at
a significantly lower cost with the help of Appy Hours. And
has invested in 8 Startups. And the startups have won 9
awards in less than a years’ time; which includes the Most
Innovative Startup at the World Startup Expo.
We do not redefine or
reinvent the wheel. We
believe in practical
creativity, where the idea
yields promising returns. If
you think your idea can
change the world then
Appiness Interactive is the
place for you.
To Work For In 2020
T H E T O P
COMPANIES
Visakh Viswambharan
Founder & CEO
Message
Sunil P Thomas
Co-founder & CMO
Vijil Vijayakumar
CPO
Rigin Velayudhan
Co-founder & COO
21

The Importance Of
ENVIRONMENTAL
Responsibility In The
CORPORATE WORLD
The rising environmental crisis is not a new update for the humankind. One of the most important challenges faced by
the human race is the successful identification and management of environmental risks. Adding to the challenges is
the global nature of environmental risks that make the assumption and practice of environmental responsibility
difficult. The ecological duty is often recognized to have many sides and negotiated between social actors as numerous other,
challenging responsibilities. However, environmental responsibility is often handled negligently.
The environmental crisis has been ignored for too long, but now we all are pressed to radically change the way of living and
also the way business is done. Businesses have largely contributed to the crisis and have ignored the environment or social
costs to pursue profit. To reverse the effects the business will have to move the markets towards more sustainable practices.
By implementing a range of strategies, organizations can address environmental issues. The environmental footprint can be
reduced by implementing the right changes. For instance, an accountant can be part of the solution,
where they can help nature and also manage the costs. Through harnessing corporate
power, one can make the necessary shift towards a sustainable economy.
The History of Environmental Responsibility
A concept of “earth jurisprudence” was introduced, which
was a theory underlying the law's ability to protect the
environment to regulate businesses that pollute. This
22
Corporate Environmental responsibility

could be defined as a much older concept, dating back in
1600 during the creation of British East India Company.
Although, since the 1970s awareness of this environmental
crisis has grown, due to the prominence given to major
environmental disasters like Sahelian droughts of the 1970s
and 1980s. Correspondingly, the nuclear accident at
Chernobyl in 1986 affected immensely on the environment.
All this drew attention to the fact that the human ecosystem
is threatened by crucial imbalances in productivity and in
the distribution of goods and services. The accelerating
progress did not benefit the environment and affected
environmental stewardship.
Over the past few decades, the environmental aspect of
Corporate Environment Responsibility (CER) has been in
talks, as the stakeholders increasingly oblige companies to
become more environmentally aware and socially
responsible. The traditional business model portrayed
environmental protection as a mere “public interest”,
however, these unconcerned actions have led to severe
damage. Major steps towards the prevention and
alleviation of the environmental damage have been taken up
by the private sector, and have adopted an approach of co-
responsibility. Government and organizations have started
suggesting strategies for the protection of the environment
and alongside economic growth.
Going Green and Growing Fast
The challenges cultivating from the growing population and
changing climate have become a more concerning issue.
However, the key to it is the innovative entrepreneur who
might bring a solution with their drive and imagination in
the industry. The job rate in the solar and wind industry is
growing at 20 percent per year, which is 12 times quicker
than the general economy. In addition, the clean energy
industry is introducing new opportunities for entrepreneurs.
However, the big industries are ignoring green energy as it
may lead to lower oil profits in the end. These energy
efficiency job accounts of 2.2 million American workers,
amongst which 70% are employed by companies with ten
or fewer employees. Although with rising awareness,
falling prices and more interest, the times are promising for
the entrants entering the industry or introducing something
innovative that would disrupt the whole industry.
The rapid expansion is not just promoting clean energy but
also other innovative ways, which are contributing
immensely to the good environment. For example, in the
U.S. around 35% of solid waste is being recycled or
composited. The one country that excels in this green
energy transformation is Sweden, it has been successful to
recycle or incinerated about 99% of household waste. This
is known as the and thisSweden Recycling Revolution
initiative was so successful that the country has worn out of
the trash for their recycling plants and has begun to import
trash from other countries. Plastics have always been a
hazardous thing. People assume that America has the
biggest share of plastic consumers, but China claims the
throne here with greater than 50% market share. To control
its ill effects plastic-recycling companies are estimated to
top $56 billion by 2024. Companies are striving every day
to accumulate and reproduce electronics, scrap cars, metals,
and more. The recycling industry is on the go to do the
damage control caused by humans in all these years.
Corporate Environmentalism Is Evolving
The 1980s witnessed the voluntary participation of
corporations towards environmental initiatives, which
therefore was named as corporate environmentalism. To
curb the greenhouse gases and prepare countries and
23

communities from the inevitable effects of climate change the leading business leaders hashed out a deal. Some reputed
companies have stepped into the game like Apple, Panasonic, and Walmart.
Apple is known for its cutting-edge design and tech, however, it holds the same reputation when it comes to going green
initiative. The company's $848 million energy deal with a solar farm in California enabled to power all its operationsApple
with renewable energy. Later, the company also made a commitment to get 100% of its paper packaging from sustainable
sources to protect the world's remaining forests.
Panasonic has invested in ways to help employees reduce commute emissions, where the employees use the company's
transit subsidy and 2,700 carpooling in commuter buses. The mega-retailer Walmart is not far behind in the race, the
company has made some major sustainable choices, which have huge ripple effects on the market due to its large market
share. Walmart has come up with a chemical policy that provides a strong incentive for suppliers, which abide by stricter
standards or they can risk losing Walmart's customer base. This bold standpoint from the globally renowned companies has
helped to strengthen support for climate action and sustainable business practices.
To conclude, we don't want to debate climate change, we want to stop it. In order to extend the survivability and increase
the proﬁt rates companies have to adapt the environmental duty. Due to the greater awareness of this topic in both social
and business markets have taken environmental responsibility seriously. The customers have responded satisfactorily to
companies with better CER. Studies are trying to ﬁnd a balance between economic growth and cleaner environments,
which might help to reduce the carbon footprint. With joint efforts towards the environment, humans could thwart their
pollution and carbon footprint on the natural resources.
24
Corporate Environmental responsibility

or any company to grow in the long run, it is highly
Fimportant to understand the role of balancing.
However, companies nowadays have shifted their
focus more on providing better services and products,
resulting in dilution of its focus from the employees. Sooner or
later, these companies get to understand the importance of
keeping a perfect balance between its employees and its
clients. More importantly, it is vital to always keep its
workforce motivated because it is they who build the services
and serve the clients.
Understanding the importance of employees’ expertise, Big
Bang ERP focuses on the career growth of the employee by
offering them hands-on experience and soft skills training,
including biweekly coaching, quarterly reviews and
mentorship. Further, to enhance their skills and development,
it provides hands-on experience with the customer even as an
intern with deep industry learning. Each team member needs
to vested in the success of the customers, balancing both
delivering results to customers as well as engaging in learning
opportunities.
Offering Vast Portfolio of Cloud Solutions
Big Bang ERP is a boutique consulting firm helping
businesses to optimize and streamline the processes by
implementing cloud solutions. Its highly skilled team of
experts works with organizations to achieve exceptional
business improvements so that companies can focus on what
they do best rather than on non-value-added activities. The
company offers professional services and enterprise advice
(Business Process Review) related to several cloud systems,
including Enterprise Resource Planning (ERP), Customer
Relationship Management (CRM), Manufacturing Resource
Planning (MRP), Information Technology System
Management (ITSM) systems and other applications.
Additionally, it also provides services such as implementation,
rescue (for mismanaged implementations that need saving),
integration, migration, customization, support, training and
even business systems advisory (BSA). The company analyzes
its clients’ business needs and recommends the best solution
from its vast portfolio of cloud solutions and provide the
necessary services related to the products. Its leading core
products include NetSuite ERP, Salesforce CRM, Mavenlink,
Rootstock ERP, ServiceNow, and FinancialForce.
A Creative Problem Solver
Gabriel Tupula, CEO of Big Bang ERP, has cumulative
experience in information systems, software development
and internet marketing, allowing him to be a creative
problem solver and a result-oriented project manager. As an
analytical thinker, he is uniquely able to see the big picture
and create a roadmap to tangible results—plus, he has the
drive and ability to cross the finish line. Further, he
reconciles the gaps between advanced technological
concepts and practical applications, even filling in for
employees or full departments when needed at his boutique
consulting firm. He is always willing to adapt his strategies
to meet the needs of his clients, as each business is unique
in its processes. As a particle designer, he aims to use
existing tools and out-of-the-box solutions to create a
perfect fit with a client’s requirements and business culture.
Gab’s dedication to ongoing professional development
allows him to keep abreast of the rapid changes in
technology and offer clients the most up-to-date business
solutions. He is the president of his executive networking
chapter, Corporate Connections, a board member of the
SDC District Central—Société Développement Commercial
and a contributing member of the Forbes Tech Council.
Great Leadership Equals Happy Culture
For a company to be effective in the long run, it needs a
happy culture and exceptional leadership. Big Bang ERP’s
culture is defined by the great employees who work there.
The team is made up of talented individuals who strive to
think up the most creative and effective business solutions.
The company has immense diversity as the employees
come from different career paths including, engineering, IT
and business. Employees working at Big Bang ERP have a
great chance to learn from and collaborate with the best of
the employees.
From the first day at Big Bang ERP, the employee is
presented with an opportunity to interact with the clients
and is also encouraged to tap into the fellow teammate’s
knowledge and experience through mentorship. Ramping
up in Big Bang ERP’s knowledge-sharing environment is
easy, and participation in the growing library of technical
resources is encouraged. Furthermore, every employee’s
career path is clearly outlined, and as performance
Maximizing the Success of Cloud
Business Transformation
Big Bang ERP:
26

increases, so do the responsibilities.
By working at Big Bang ERP,
employees have the opportunity to
create a personalized plan for the
optimal career path.
Investing in Employees by Providing Additional Benefits
In addition to offering competitive salaries, Big Bang ERP
also provides a whole list of employee benefits such as:
Ÿ work from home options
Ÿ travel opportunities
Ÿ continuous employee training and development
Ÿ group insurance, RRSP plans, and foundation
investment opportunities
Ÿ subsidized public transportation passes
Ÿ sponsored corporate events including the company
retreat
Ÿ trendy office with snack bar and free parking
Ÿ in-house yoga and fitness classes and an onsite certified
health coach
Ÿ access to the latest, greatest technologies
Ÿ weekly happy hours with craft beers
Ÿ Birth-day-OFF (yeah, everyone gets the day off on their
birthday!)
Ÿ concierge services like car washes, tire change, dry
cleaning and manicure salon
Ÿ fun extras when you need a little break in the day like
the badminton court in the back office, loft chill space,
or a karaoke machine!
Big Bang ERP is committed to helping build stronger
communities beyond just their immediate team. They
participate in annual charity events
like volunteering at city food banks
at Christmas and competing as a
team in a charity soccer tournament.
Further to keep the employees
motivated, Big Bang ERP organizes corporate events at
regular interval of time such as sugar shack where group
innovation presentations & team building activities were on
the menu alongside the usual maple syrup sugar rush and
apple cider. Summer BBQ is another great example where
employees were divided into six tribes battled it out for the
honor of Big Bang ERP Survivor champion. Christmas
Party and Corporate retreat are some of the yearly events.
All these activities and outing helps in team bonding and
also keeps the environment light.
Celebrating Milestones
Big Bang ERP recognizes and celebrates milestones of its
every employee. It celebrates anniversaries of every
individual at monthly meetings and happy hours, and for
those who complete five years, CEO appreciates their
loyalty and dedication by giving a speech with a
presentation. Additionally, every annual milestone is
recognized with an employee gift, from a laptop cover to a
jersey, even an iPad! Big Bang ERP continuously gathers
feedback and generates business inputs via surveys
conducted in a web-based employee engagement platform.
During its monthly meeting, it reviews trends as a direction
group and talks about the results and addresses any issues.
The company has an internal metric that it reports on for
both employee satisfaction and engagement in the surveys.
A chance to learn and
develop with the best!
To Work For In 2020
T H E T O P
COMPANIES
Gabriel Tupula
CEO
Message
27

hile the innovation itself is as yet advancing,
Wlikewise educational necessities and difficulties
too are evolving over the years. Nowadays,
parents are busier than ever and don’t have the time to put
their full attention on children’s development. Their main
concern is to keep kids entertained and at the same time,
enhance their growth. Therefore, they need a solution that can
help them in children’s development. The French startup
Mainbot came into the existence with an objective to create
and develop meaningful domestic robots, first for children,
and later for the whole family. Since its inception in 2017, the
company believes in a future where robot companions work
alongside humans, and augment their potential as human
beings.
Winky: A Learning Companion for Children
Mainbot is preparing children aged 5 to 12 for tomorrow’s
world by teaching them robotics and programming. It is
creating robots for life, today for children and later on for the
entire family. The company established a strong presence by
performing the best French crowdfunding campaign on Ulule.
This forced all the French medias to cover its story making
people aware of it. The robotics company has developed
Winky, a modular and educational robot companion for
children. This robot teaches children the principles of coding
and robotics in a fun way.
Mainbot’s Winky is the first educational robot that boosts
cognitive performance in children. The educational robot
combines teaching and entertainment and increases the level
of concentration and the duration of learning sessions for
children. For children, it is a genuine learning companion as it
directly interacts with them as well as encourages and helps
them correct their own mistakes in real-time. Its modular
supports different accessories for different needs.
Core values of Mainbot
Core values form the foundations on which a business is
built. To be upheld, they must be implemented across the
entire business, recognized by employees, and referred to
throughout the decision-making process. Mainbot’s core
values reflect its dedication to enhancing employees’
development as well as paving the way towards success.
These core values are: Customers and profit, Scope,
Employees, and Organization.
A Serial Entrepreneur behind Mainbot’s Success and
Growth
The Founder and CEO of Mainbot, Boris Kesler is
extremely passionate about robotics and founded &
managed several startups. He studied at the IE Business
School in Madrid. Hardware entrepreneur at heart, he began
his first robotics project at 15 with a robotic blog about
ethical dilemmas and innovation. Later, the dynamic leader
developed a robot for visually impaired people for the
Google Science Fair after he created and managed an
association of over 20 people to develop several innovative
robots, which amongst many achievements deeply
interested Bruno Maisonnier (Aldebaran Robotics founder,
exit for 100M€ in 2013 to Softbank Telecom).
Boris believed in his capabilities and worked in the robotics
French news portal “Planète Robots” and in parallel, as a
Chess Teacher in Paris. Moreover, he founded two tech
startups about wearables “Lepiq”, the first high-end
smartwatch and then “MainTool”, the first smart strap for
every watch. After this, the competent leader established
MainBot.
Being the Founder of the leading company, Boris ensures
the all the employees are working in accordance with the
company’s vision. He conducts weekly meetings and
Maker of The First Educational,
Interactive, And Customizable Robot
Mainbot:
30

monthly teambuilding sessions for
them to have good communication
with their manager. He always keeps
an open-door policy to ensure that
his team can talk to him anytime.
Encouraging Employees’ Ideas
The CEO Boris knows that its
employees are one of the important
assets that are contributing in the
growth of Mainbot. Therefore, he
ensures that the company stays as stable as possible and
every month for 2 hours everyone interacts about anything
altogether. By doing this, they could have new ideas or
sharing problems resulting in sharing of thoughts between
them. In this way, workforces have the opportunity to bring
their idea into existence or solve their issues.
Celebrating in a Unique Style
Every organization recognizes and celebrates the milestones
of its employees in its own way. For Mainbot, it offers paid
vacation for employees as well as improves the ofﬁce with
nice decoration related to its brand.
The company also provides T-Shirt,
goodies or additional stuff like linked
to its brand or product so that its
workers become proud of the product
they have developed. Hence,
employees’ morale and spirit are
boosted by Mainbot.
Searching For Best of the Best
Candidates
Today, the business landscape is crowded with many
companies that are offering different products or services.
Individuals around the world have lots of options to choose
from. Therefore, it is necessary for companies to
differentiate themselves from others. To reinforce its
presence, Mainbot has an outstanding growth rate since its
inception. The company is forming a global imprint in the
marketplace with its very fun and cute product Winky.
Thus, it employs only the best of the best candidates so that
they can contribute in preparing children for today’s and
tomorrow’s world.
We have the ﬁrm
belief that robots
should prepare children
for tomorrow’s
world.
To Work For In 2020
T H E T O P
COMPANIES
‘‘
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ompany culture is important to employees because
Cworkers are more likely to enjoy their time in the
workplace if they fit in with the company culture.
Employers can improve productivity and employee retention
through a strong office culture. Furthermore, a good company
culture also reflects good leadership. SQuare Consulting
understands that it is important to present every employee with
its equal share of opportunities and space to grow within the
company.
A Strong Foundation for The Employees
Since the inception, hasYash Bhatt (COO and Co-founder)
been the operations and back end guy for SQuare Consulting.
He is the person behind the successful strategies as well as the
operational wizardry to many of the clients at SQuare
Consulting by giving the simplicity in the strategic
implementation. Waving the company through the crisis, he
has been the backbone of SQuare and supported the company
in difficult times. He has helped the company to wave through
the crisis and supported it as a backbone. It wasn’t always
easy, but it has been a learning process, and through all the
hard work and patience the team has have managed to do more
50 projects in the last decade and hired as well as trained more
than 3000 employees across our projects. This builds a strong
foundation for the people who directly or indirectly work for
the company.
Never Giving up Despite the Challenges
SQuare Consulting (INDIA) was founded with the vision of
assisting businesses and helping them with solutions to their
problems. Initially, the company faced a lot of market
resistance from the traditional businesses that were hesitant or
even ignorant of the whole concept of consulting services or
an external person trying to help them out. Along with this,
there was the problem of sustenance of the company in itself
or the business where all the tasks of the business
development, as well as the availability of the core consulting
team both had to be managed. Despite the challenges, the
company stood strong and today is one of the leading Business
Expansion Consulting and Franchise Management
Consulting Industry in Gujarat. Until today, the company
has proudly trained 5,000+ employees and served about
1,93,674 customers in total. Also, it has invested about Rs.
24,92,74,645 total amount in the market.
Core Values Reflect The Company Culture
As the and ofCOO Co-Founder SQuare Consulting
(INDIA), Yash personally believes in the core vision and
values of the company. The values represent the core beliefs
about how SQuare Consulting conducts the business. These
values are:
Ÿ Quality – Total Commitment to quality at all levels of
operations.
Ÿ Integrity – Doing the right thing no matter what.
Ÿ Inclusiveness – Building a structure that is without
discrimination or bias.
Ÿ Profitability – Making decisions that help businesses
grow.
Company Culture Promoting Passion, Knowledge, and
skills
Any company is built on the work culture, and this culture
comes with passion, knowledge, and skills. At SQuare
Consulting, the team promotes a culture where the
knowledge and skills are equally appreciated. For them the
three most important part of developing a healthy work
culture is,
Ø Passion – Without true passion for working there is
very little chance to truly excel at something.
Ø Knowledge – In the words of Sir Francis Bacon, a
great English Philosopher and statesman credited with
developing the scientific method or empirical method
in the late 16 century “ orth
scientia potestas est”
“Knowledge is power” and power is the one thing that
will be important in achieving excellence.
A Team-Based Culture With
Employee Participation On All Levels
32

Ø Skills – No one is born with
skills, skills are acquired over
time with efforts and it is this
acquisition of skills that will
lead to excellence.
Many Faces, One Mission
Teamwork is used across many
alternative industries to extend
performance, and employee unity for
healthy company culture. New ideas
are always welcome at SQuare Consulting. Together as a
team they reach out to the next level of businesses, and
keep the right balance between prosperity and welfare, for
franchising and hospitality industry as a whole.
Host of Reward Programs
SQuare Consulting provides a host of reward programs for
the employees. The main goal behind these reward
programs is to recognize the potential of great employees
by offering them performance-based incentives.
To elaborate further, SQuare Consulting retail employees
get the (STI’s) dependent on theirStore Target Incentives
location and type of business models
that they are working for. The
Middle Management and Corporate
teams are given Quarterly Business
Reviews (QBR’s) to analyze what
kind of performances they have
managed to extract and if they have
failed, the experienced team of
leaders coach them to be better
versions of themselves.
Employees are important and so
are their milestones
The company has special star rating systems for all
employees that take the to theEmployee of the Month
next level. Repeated recognition as Employee of the Month
for 2 months in a row gets a One Star recognition to the
employee, which stays for 12 months. If that same
employee manages to repeat the same streak in the next 6
months he/she gets a second star, which is valid for another
12 months. Those who manage to do the same thrice are 3-
star employees who directly qualify for a 100% raise, which
is possible in timeframes of less than 12 months. We
promote this kind of culture at SQuare Consulting.
Young and talented
people always have the
desire to do things in
life, we believe in people
who want to learn, to
grow and to excel!
To Work For In 2020
T H E T O P
33
‘‘
Yash Bhatt
COO & Co-founder

Want A Thriving Business?
Focus On these
5 Company Culture!
ompany culture is a popular buzzword across all industries and is used to describe the culture within an
Corganization. Typically, a good culture produces content and hard-working employees who stick to the long haul.
On the other hand, a poor culture leads to detached employees, poor productivity, and high staff turnover.
In today's connected and complex world, every organization has defined its own definition of a company culture but all of
them fall under the same definition. Generally, company culture is defined as the environment in which employees work,
and a variety of elements including company's mission, value, ethics, expectations, and goals. After getting familiar with
the definition, the question now arises why company culture is importance for business success?
34
Importance of Company Culture

Why Company Culture Matters?
For every organization, its culture can be the strongest
quality or greatest liability. A culture that is hard to replicate
offers a competitive advantage to the company. With
different cultures present today, employees have a variety of
options to choose from. Many business leaders started
putting emphasis on the importance of corporate culture
because they observed that having a good culture leads in
high retention rate of employees, success in business,
growth and expansion in diverse sectors along with
increased productivity. The difficult task for these business
leaders now to identify what type of company culture is fit
for their business. Listed below are a few common cultures
to help them understand what culture they have or they
might need to practice in the company. According to
Forbes, companies with strong cultures saw a 4x increase in
revenue growth. suggested that highly engagedGallup
workplaces see a 10% increase in customer ratings and a
20% increase in sales. Also, happy employees are 12%
more productive.
Type 1: Empowered Culture
In this model, employees feel that their role in the business
is crucial for the operation. They take ownership of their
work and are willingly responsible for the outcomes. Also,
workforces get the opportunity to display their skills while
completing task and confidence in their decisions regarding
the projects they are handling. Furthermore, requests for
bonuses, wage increases, and position changes are
considered seriously and granted when it is appropriate.
How to put it into practice?
To implement this model, organizations should focus on
employees' development and offer them freedom,
transparency in the working environment. Delegate tasks to
every employee and make them responsible for it. By doing
so, business leaders are creating an atmosphere where
employees are developing their skills. As a result,
productivity is increased which leads to the overall growth
of the company.
For example: is a company with a culture thatAdobe
avoids micromanaging in favor of trusting employees to do
their best. Employees are given stock options so that they
know they have both a stake and reward in the company's
success.
Type 2: Customer-Centric Culture
A customer-centric culture is all about customers and how
to meet their demands. This culture promotes employees to
see everything through the eyes of the customer. They have
to make appropriate decisions based on their observations.
The main aim of workers is to deliver a consistent level of
stellar customer experience. Also, products and services
developed according to the requirements of the clients.
35

Here, the culture of the organizations should focus on
developing products and services that can meet the client's
demands. These organizations should train the customer-
facing team properly to deliver best experience. In addition,
every decision taken by them should be based on the mottos
like “customer is always right” and “a satisfied customer is
the best business strategy of all”.
For example: is a company with a culture ofAmazon
customer service excellence. The company is always ready
to serve its customers.
Type 3: Hierarchy Culture
In this model, the traditional top-down hierarchy is
maintained within companies. There are various levels of
management between leaderships and workforces that
results in low level of communication between them.
According to management level, managers have the
authority and power to allocate resources, reward, and
punish behaviour and give orders to their subordinates.
Moreover, subordinates know whom to report to and where
to get information and directives.
To implement this model, organizations need to create and
maintain a proper guideline for senior members and
employees to follow. Furthermore, it should allow
managers to divide responsibilities to the people in a logical
way, creating an additional layer of efficiencies. By having
a clear line of communication, the tracking of ongoing
activities, the status of projects, and the quality of work can
be monitored at all levels.
For example: Founded in 1892, is about as traditionalGE
as they come and is well-known for its cut-and-dry
management practices. Recently, however, in favor of more
regular interactions between management and staff, it
scrapped the conventional performance review and is even
introducing an app to help promote feedback.
Type 4: Clan Culture
This model imitates family-based culture. Since employees
spend most of their time in the office, strong bonds of
loyalty, tradition, and commonality generally form. The
company drives employees through shared goals, vision,
outcomes and outputs rather than setting stringent rules and
procedures. When compared with hierarchy culture, there
are less levels of management between leadership and
employees. In companies, employees are close-knit, work
together as a community and typically place their peers'
needs first.
It is fact that a happy team creates a happy business. So, the
company needs to focus on employees' happiness. They
should create an environment of teamwork and family,
where people have strong loyal ties and working towards a
common cause.
Boss
Managers
Workers
36
Importance of Company Culture

For example: is most recognizable brands inWalt Disney
the world and has the kindest community on the planet. It is
compassionate towards each of its employees.
Type 5: Innovation Culture
To stay relevant in the competitive market, innovation
allows organizations to bring new ideas and plays a vital
role in economic growth. It is kept as the core strategy for
developing any new products and services. Moreover, in
this model, the company encourages employees to present
new concepts for optimizing and streamlining the entire
business operation. Its focus is not only on creating new
ideas, but also on pursuing a systematic process in order to
bring those ideas to fruition.
In order to enforce this culture, companies should create an
environment where everybody feels comfortable
communicating their ideas. They should also have diverse
set of personalities to foster more creative ideas. By having
different set of perspective, complex issues can be solved as
well.
For example: Tech giant, is always innovating newGoogle
products, services, and solutions for companies.
At the end of the day, irrespective of size and sector, all
organizations fall under the same culture. Rather than trying
to ﬁt into a single culture, they should focus on the
aforesaid models to better understand how different
companies function and maximize their growth and make
people recognize for the good culture.
37

he constantly shifting economic landscape has forced
Tthe organizations to face the biggest
question—whether the current workforce can help
them make the transitions necessary for the success of the
company. The mistake companies tend to make is prioritize
short-term financial results over the long-term well-being of
employees. The companies that shed workers not just lose the
time invested in training them but also lose the networks.
Technological transformation and intensifying competition can
be addressed by thoughtful planning of the workforce Title21
Health Solutions (Title21) trusts its employees to perform
well.
Title21 Health Solutions believes in long-term hiring. In the
history of eighteen-year, the company has never had a layoff.
It has a motto that as long as a person cares, wants to learn,
works hard, and is committed to doing the job for the
customers, the person will have a place at Title21 Health
Solutions. The company not just trains the employees but also
assures them by providing the benefit of stability and career
growth.
Treating the Patients as Quickly and Safely As Possible
Title21 is solely dedicated for delivering easy-to-use, flexible
and integrated technology so that health sciences organizations
can achieve compliance, gain efficiencies and ensure high
quality, ultimately, to support improvement in patient safety
and care. For decades, Title21 has collaborated with leading
healthcare institutions, and in this period, the company has
closely paid attention to the pain points and requirements. The
end-user’s feedback is comprehensively involved to advance
the product and services. Through the feedback, users convey
what they need, like and want. At Title21, the team strives to
make the customers’ lives easier, and aim at supporting the
most advanced and innovative patient treatments both quickly
and safely.
A Leader Inspired by Personal Experience
A strong leader is someone who learns from his or her
personal experiences and overcomes it by generating
innovative ideas. The same goes for Lynn Fischer (Co-
founder and CEO) who drew on her personal experience to
innovate and help improve patient safety and outcomes.
While she was young, her father suffered from melanoma.
Her father was saved due to the advanced therapy he
received, and this incident made an impression on Lynn’s
young mind. With an aim to help in some way to improve
patient outcomes, she co-founded Title21 Health Solutions.
The company focuses on creating excellent technology to
support the advancement of curative therapies while
complying with the Food and Drug Administration
regulations and industry standards.
Ironically, Lynn’s background in consumer-packaged goods
turned out to be a great foundation for her work at Title21.
She asserts, “Just as in consumer marketing, the voice of
the customer is critical to serving the dynamic needs in the
healthcare segment.”
Along with her professional background, her educational
background has helped her in handling the demands of the
business. Lynn earned her Master in Business
Administration from the University Of Pittsburgh Katz
Graduate School Of Business, which prepared her well for
the challenges of leading and scaling an innovative
healthcare technology company.
Fostering a Culture of Excellence
Title21 fosters a culture of excellence through trust, a
shared commitment to the mission, and the ability to admit
and learn from failures. The company serves the most
prestigious hospitals and healthcare companies in the
country. The team strives every day to exceed the
expectations of customers and continues to innovate the
software to deliver the best technology. “The Patient is
Our True North,” says Lynn Fischer. In addition, Title21
offers technology that helps support them being the best, so
it fosters a symbiotic partnership.
A Place Where Passion And Drive Meet
Innovation
Title21Health Solutions:
38

Team Members Can Define Their
Own Success
Employees can only contribute to the
success of the company when they
succeed in their career path. Personal
growth is equally important and
highly practiced at Title21. Every
team member of the company is free
to define their own success and
career path. The key is to connect the
head and the heart by identifying an
employee’s passion and combine it
with the business opportunity. When
people are passionate about their
work and want to make a difference,
excellence happens. Lynn says, “I am
a big believer that anyone can learn
to master any subject if one has the
right mindset and is willing to put in the work to
accomplish his/her dreams. Making excellence a habit in
everything we do is our goal.” This kind of environment
encourages continuous learning and growth to the benefit of
the employees, company, and customers.
Recognizing Team Members Who
Go Above and Beyond
Title21 team members are passionate
about supporting their customers to
bring cutting-edge technology and
services to patients. Title21
appreciates those who are driven to
make a difference and are passionate
about improving healthcare through
technology. To recognize and
celebrate these people, the company
arranges lunches, special gifts, and
recognition for their milestones.
Also, the team appreciates one
another through the process of fun
activities that reinforce the
company’s culture and focus on the
patient.
Each year, the company announces awards for the team
members who have outperformed themselves throughout
the year. The team collaborates and supports one another.
The environment is healthy where everyone celebrates one
another’s success.
If a person wants to work in an
environment where you are making a
huge difference in one of the most
exciting fields of medicine,
immunotherapy technology, then
Title21 is an exciting opportunity. If
you want to work with a super smart
team who are all dedicated to the
mission, it truly is a great place to
work. We all have fun together, but
we work hard and take our work very
seriously.
To Work For In 2020
T H E T O P
COMPANIES
Lynn Fischer
Co-founder & CEO
Message
39

ood employees are like deep roots holding the
Gsuccess of an organization. To understand the
working of a successful organization one must
understand how well the organization treats the employee.
Incepted in 2010, admits thatTudip Technologies
employees are the backbone of the company as happy
employees lead to happy clients which in turn leads to a
successful company. The organization has many recreational
events to keep the employees engaged. Regular training
sessions are organized on various software related topics to
keep them updated about the latest software. At the end of
the month, on every 4th Saturday we have an Improvement
Day where all employees participate and share feedback on
projects along with the areas of improvement. By this, the
firm ensures that the employees are motivated by having
such engaging activities.
Tudip fosters a culture of transparency and ownership in the
collective conduct. The firm is accountable for the
employee’s thoughts, actions, and communication. All the
values are ‘non-negotiable’ and are not compromised for
personal or corporate gains. Tudip constantly applies moral
& principled behavior in all the transactions, which builds
trust and honesty. The company creates a positive working
environment for all the employees which makes them feel
valued and special.
Ensuring Growth for Each and Every Employee
Tudip Technologies started 9 years ago with just 4 people.
Ever since then it has been growing at a rate of 100% every
year both in terms of revenue as well as headcount, which is
a sign of an ideal organization. The company owes its
success to the complete commitment of the team towards the
client value and as a Chief Executive Office of Tudip
Technologies, Dipti Agrawal feels that it’s her personal
commitment to bring the best of ideas, capabilities,
processes and solutions towards achieving the necessary
business outcomes that the client have set for themselves.
Over a period of time, Tudip has cultivated a set of people
who could start acting as a bouncing board for ideas
which will eventually fill in more leadership roles in the
organization. The company operates with an in-house
team of software developers, quality assurance engineers,
business analysts, network specialists as well as
translators. This ensures more growth within the company
for each and every employee.
A Great Place for Fresher
Tudip Technologies provides a career not just a job for
those who are passionate about their work and want to
build their career. It provides ample opportunities to grow
within the company technically as well as a technocrat by
promoting Intrapreneurship. It enables the employee to
help clients enhance and improve while building a career.
The company promotes Integrity, Innovation, and
Serenity. Tudip is a dynamic and highly agile company. It
is a growing company and offers opportunities for each
and every employee, which ensures security as well as
stability for the employees. As a fresher who is just
starting their career, it is important to start with a good
organization where he can explore his skills. Working
with Tudip Technologies is great for a fresher as he/she
can get the opportunity of working in real-time with
relevant technologies that are running the world.
Building Long-Term Relationships with Clients
The company’s vision is to be a Global Partner and the
first choice for the customers by providing leadership in
specific domains to help the customers accelerate the
value creation process. Adhering to its vision, Tudip
Promoting Careers with Promising
Bright Future
Tudip Technologies:
42

believes in building long term
relationships with clients which
helps them to survive in the long
run. Furthermore, it feels the only
way to build a long term
relationship with the clients is to
keep them happy by providing
quality services. The most
important factor for a company to be successful is to be
transparent with the clients and discuss each and every
minute detail related to the project.
There are three factors which lead to longevity in client
relationship—transparency, commitment to client value
and agility. Tudip believes in providing an effective client
service, taking care of the employees’ needs and creating
a success story to remember. It has a wide range of
clients, varying in scale, in industries, regions, and
technology. Tudip has also worked on various
international projects with global leaders and niche
players across various industries including Smart
Appliances, OTT, Agriculture, Healthcare, eCommerce,
eLearning and many more.
Creating a Culture of Excellence
Tudip’s mission is to ‘create a
niche’ by offering cutting-edge
integrated services across
technologies empowered by
innovation, best-in-class process
and world-class technology. It provides a better platform
that translates an individual into an experienced and
immensely skilled professional through an ethical and
vibrant business environment.
Dipti asserts that there are three top factors responsible for
creating a culture of excellence. Firstly, an organization
needs to have a clear and defined vision that will help to
work on a predefined path. Secondly, it needs to be
accountable for all its actions and should also recognize
the good efforts of its employees. Lastly, the company
should believe in collaborative teamwork which directly
helps in the long run.
Tudip Technologies provides a
career not just a job for those
who are passionate about their
work and want to build their
career.
To Work For In 2020
T H E T O P
COMPANIES
Dipti Agrawal
Chief Executive Office
Message
43

n the race of innovation and transformation, the idea of
Istability has somehow lost the priority in the
organizations. Today, most organizations are struggling to
find the right balance between stability and change, which has
affected the workforce. However, even in the current
transformational business scenario has effectivelyUbertesters
prioritized the stability benefits and offers perks to the
employees in whatever way it can.
Ubertesters benefits include taking care of the compensation
and provide the appropriate pay according to the position and
also offer merit pay increases upon review. The work culture is
friendly and employees are encouraged to create a happy
workplace. The personal and professional milestones of the
employees are equally given primacy, which is the reason that
the company hosts events twice a year. In addition to this,
from time to time the whole staff is invited over lunch for the
monthly business review meeting. In these meetings, the
chiefs share business results with the employees so that they
can feel proud and part of the success and growth. The
aforementioned benefits augment the company’s sense of
security and stability.
Leading With a Unique Point Of View
Ran Rachlin (Co-founder and CEO) of Ubertesters is the
pioneer of optimizing the mobile testing process. Ran is a
renowned speaker in several industry events and is known for
his unique perspective towards the QA and testing world.
Before becoming the forerunner of the company, Ran initially
held several high-profile management roles in General
Engineers (The Israeli distributor of GE), Mul-T-Lock, and
Silicom Inc. (NASDAQ: SILC). Ran holds an MBA Degree
with honors, which has helped him to bring his experience in
management and business development. These management
skills that he acquired through his journey help him to guide
his team on their way to success.
Ran also has a massive global experience of managing and
leading new initiatives from inception to implementation and
bringing significant sales. Besides, he has managed large
global organizations in different countries. Due to his
experience of serving the industry, he understands the
importance of creating a culture of excellence. He actively
promotes an environment where the employees feel
motivated and are encouraged to perform well. Ran
believes to “Make it fun”, as he understands that people
work better when they love what they do. Ran believes that
the employees cannot perform strict tasks all day without
fun, so he promotes a fun environment to work in.
“The vision must be well communicated from the CEO to all
employees so that they feel part of the vision and not just
focused on their daily tasks,” says Ran. He creates a culture
of excellence throughout the company by clearing defining
the vision for the company’s goal and purpose.
Furthermore, accountability and recognition are equally
practiced at Ubertesters i.e. all employees are accountable
to achieve their personal goals and company goals. In
addition, the leader closely notices the work and holds the
employee accountable when he/she is underperforming, or
recognize when a job is done well, which helps to keep the
employee motivated.
Leading In Optimizing Mobile Testing Process
Today, Ubertesters offers a crowd of global, professional
testers for hire with devices that can test any digital product
and provide feedback to clients. The tests are done with real
people using real devices and provide real-time feedback to
the client about the usability and functionality of their
digital product. It allows the client to launch any product
with confidence, knowing it was tested vigorously by real
people and all at an extremely affordable price. In the initial
years of inception, Ubertesters entered the QA services
market, which was already dominated by several renowned
companies. Despite the competition, the company focused
on its first value that was “Superlative Support”. Keeping
client satisfaction on the priority, the team focused on
listening to clients’ problems and offer customized solutions
that would really address the needs and concerns.
Furthermore, the focus was on the SMBs by offering them
the required flexibility, fast and superb service, and being
cost-effective. “We wanted to be positioned as a “Valued
Advisor” in the QA field and become more of a consultant
and advisor on how to build a better QA organization and
not just being a seller,” shares Ran.
Providing Employee Friendly
Environment With Workplace Flexibility
Ubertesters:
44

Recognizing and Celebrating
Employee Milestones
Recognizing milestones of an
employee in the workplace is always
important. Appreciating even the
smallest details would not only
improve company morale but also
employee engagement. At
Ubertesters, the company recognizes
and celebrates three main milestones
of the employee at a personal level, and two company level
milestones during the year. On the personal level, the staff
is aware of employees’ birthday, the work anniversary and
the employee’s ability to meet and accomplish a certain
“Power task” given to him/her. On achieving each of these
milestones, the employee is rewarded with a recognition
email directly from the supervisor and from the CEO of the
company too. In addition, for their birthday and
anniversary, they get a special treat such as bottle of
expensive wine, fruit basket, chocolate basket, etc. Lastly,
employees get public recognition in the next company
monthly business review (MBR) update.
Apart from this, at the company level, the milestones are
celebrated with two major company events for all
employees —mid-year summer event for the employees
and family members, and year-end, new-year party night.
Making Employees Feel
Empowered and Well Recognised
Ubertesters understand that the
growth and all-round development of
an employee are equally important.
The team analyses the potential of
each employee vs. their readiness for
growth. After the team identifies that
certain employees can grow to the
next level, there is proper investment
in their growth through training and development. Since
Ubertesters belongs to the QA/testing field, the chosen
employees are sent to a QA class to acquire a better
understanding of the market and what the company offers.
The employees are also benefitted with internal monitoring
and get assigned a mentor so that they can learn from the
best.
The most important part of the culture that the team of
Ubertesters whole-heartedly promotes is out-of-the-box
thinking. The creative ideas are always welcomed and
appreciated and recognized. Employees that come up with
new ideas, concepts, or actions that help the company to
grow and improve the offerings are always acknowledged.
These employees are rewarded both financially as well as
during company meetings so that they feel empowered and
well recognized.
We offer employees a friendly
environment with a very strong team
spirit, as well as workplace flexibility.
The employee will feel respected and
valued. Lastly, the employees are well
paid and enjoy good benefits and
incentives.
To Work For In 2020
T H E T O P
COMPANIES
‘‘
Ran Rachlin
Co-founder & CEO
45

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