App design process - cocoaheads

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My presentation of a suggested mobile app design process delivered to Cocoaheads (iOS developers) meetup group. Location: Screen Interaction office, Kista, Sweden. Date: October 2012

Diseño

JAMES MOLE MCCONNELL
Wednesday, October 3, 12

my brother
Me
my granny
Wednesday, October 3, 12

PROCESS
(or the path to a magical user experience)
Wednesday, October 3, 12

USER EXPERIENCE
the quality of experience
someone has when interacting
with a design. It’s about how
they feel.
Wednesday, October 3, 12

HOW DO WE GET TO THE
MAGICAL PLACE?
CONCENTRATE ON THE USER.
Wednesday, October 3, 12

WE NEED A SERVICE
technical
perspective
business
perspective
let’s make it from a ...
MAKE IT
RELEASE IT
Wednesday, October 3, 12

the user centered model
Wednesday, October 3, 12

who?
why?
what?
when?
where?
how?
Wednesday, October 3, 12

I’m the user. When you see me, involve me.
Wednesday, October 3, 12

BUSINESS NEED OR OPPORTUNITY
Adding value for customers,
or a gap in the market?
Wednesday, October 3, 12

CONCEPT / IDEA
‣ Core function
‣ Differentiator
‣ Scalability
‣ Concept development
Wednesday, October 3, 12

EXISTING SOLUTIONS
‣ Moodboards
‣ Mapping competitors
‣ Break it down -
features, usability,
ratings etc.
Wednesday, October 3, 12

PEOPLE & PERSONAS
‣ Who will use it?
‣ Why will they use it?
Wednesday, October 3, 12

CONTEXT OF USE
‣ Where will they use it?
‣ What factors will
affect how they use it?
‣ Scenario storyboards
Wednesday, October 3, 12

REQUIREMENTS
‣ Functions
‣ Characteristics
‣ Goals
Wednesday, October 3, 12

USER FLOWS
‣ Structure the content
‣ Map the app
Wednesday, October 3, 12

KNOWLEDGE
‣ UI guidelines
‣ Design patterns
‣ iPhone SDK
Wednesday, October 3, 12

PROTOTYPING
‣ Sketching
‣ Paper prototypes
Wednesday, October 3, 12

WIREFRAMING
‣ Lo-fi / Hi-fi
‣ Interactive
Big button
Alert!
Continue with presentation?
Cancel OK
Wednesday, October 3, 12

VISUAL DESIGN
‣ The final layer of
beauty
Wednesday, October 3, 12

BENEFITS
‣ Risk Management: Avoids costly errors
‣ Improve Value: Better products lead to greater
market share
‣ Reduced support, training and maintenance costs.
‣ UX design contributes to longer product shelf life
‣ Meeting user goals helps differentiate product
‣ UX design reduces testing and quality assurance cost
Wednesday, October 3, 12

REQUIREMENTS
CONTEXT OF USE
BUSINESS NEED OR OPPORTUNITY
CONCEPT / IDEA
EXISTING SOLUTIONS
USER FLOWS
PEOPLE & PERSONAS
PROTOTYPING
KNOWLEDGE
WIREFRAMING
VISUAL DESIGN
Wednesday, October 3, 12

- LAUNCH
- LISTEN & LEARN
- REITERATE
Wednesday, October 3, 12

- GET THEM IN
- KEEP THEM
- CHANGE THEM
Wednesday, October 3, 12

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App design process - cocoaheads

1. JAMES MOLE MCCONNELL Wednesday, October 3, 12

2. my brother Me my granny Wednesday, October 3, 12

3. PROCESS (or the path to a magical user experience) Wednesday, October 3, 12

4. Wednesday, October 3, 12

5. USER EXPERIENCE the quality of experience someone has when interacting with a design. It’s about how they feel. Wednesday, October 3, 12

6. Wednesday, October 3, 12

7. HOW DO WE GET TO THE MAGICAL PLACE? CONCENTRATE ON THE USER. Wednesday, October 3, 12

8. WE NEED A SERVICE technical perspective business perspective let’s make it from a ... MAKE IT RELEASE IT Wednesday, October 3, 12

9. the user centered model Wednesday, October 3, 12

10. OUCH! Wednesday, October 3, 12

11. who? why? what? when? where? how? Wednesday, October 3, 12

12. I’m the user. When you see me, involve me. Wednesday, October 3, 12

13. BUSINESS NEED OR OPPORTUNITY Adding value for customers, or a gap in the market? Wednesday, October 3, 12

14. CONCEPT / IDEA ‣ Core function ‣ Differentiator ‣ Scalability ‣ Concept development Wednesday, October 3, 12

15. EXISTING SOLUTIONS ‣ Moodboards ‣ Mapping competitors ‣ Break it down - features, usability, ratings etc. Wednesday, October 3, 12

16. PEOPLE & PERSONAS ‣ Who will use it? ‣ Why will they use it? Wednesday, October 3, 12

17. CONTEXT OF USE ‣ Where will they use it? ‣ What factors will affect how they use it? ‣ Scenario storyboards Wednesday, October 3, 12

18. REQUIREMENTS ‣ Functions ‣ Characteristics ‣ Goals Wednesday, October 3, 12

19. USER FLOWS ‣ Structure the content ‣ Map the app Wednesday, October 3, 12

20. KNOWLEDGE ‣ UI guidelines ‣ Design patterns ‣ iPhone SDK Wednesday, October 3, 12

21. PROTOTYPING ‣ Sketching ‣ Paper prototypes Wednesday, October 3, 12

22. WIREFRAMING ‣ Lo-fi / Hi-fi ‣ Interactive Big button Alert! Continue with presentation? Cancel OK Wednesday, October 3, 12

23. VISUAL DESIGN ‣ The final layer of beauty Wednesday, October 3, 12

24. DEVELOPMENT? Wednesday, October 3, 12

25. BENEFITS ‣ Risk Management: Avoids costly errors ‣ Improve Value: Better products lead to greater market share ‣ Reduced support, training and maintenance costs. ‣ UX design contributes to longer product shelf life ‣ Meeting user goals helps differentiate product ‣ UX design reduces testing and quality assurance cost Wednesday, October 3, 12

26. REQUIREMENTS CONTEXT OF USE BUSINESS NEED OR OPPORTUNITY CONCEPT / IDEA EXISTING SOLUTIONS USER FLOWS PEOPLE & PERSONAS PROTOTYPING KNOWLEDGE WIREFRAMING VISUAL DESIGN Wednesday, October 3, 12

27. - LAUNCH - LISTEN & LEARN - REITERATE Wednesday, October 3, 12

28. - GET THEM IN - KEEP THEM - CHANGE THEM Wednesday, October 3, 12

29. REQUIREMENTS CONTEXT OF USE BUSINESS NEED OR OPPORTUNITY CONCEPT / IDEA EXISTING SOLUTIONS USER FLOWS PEOPLE & PERSONAS PROTOTYPING KNOWLEDGE WIREFRAMING VISUAL DESIGN - GET THEM IN - KEEP THEM - CHANGE THEM James McConnell UX & Interaction Designer +46 7 3333 7216 (mobile) +46 8 21 21 66 (ofﬁce) www.screeninteraction.com Wednesday, October 3, 12

App design process - cocoaheads

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