This document provides a guide to content marketing strategies for fashion tech startups. It discusses how content marketing is about communicating what a business does rather than what it sells. It then lists the many forms content can take, such as blog posts, photos, videos, and more. Statistics are presented on the amount of content shared daily and consumers' preferences for relevant, tailored content. The document then outlines challenges and benefits of content marketing, including boosting sales, customer retention, and brand awareness. It provides tips on effective content strategies like storytelling, personalization, authenticity, and using advertising technology. Examples from fashion company leaders demonstrate the impact of these strategies through increased website visits, sales, and social media engagement.

1. CONTENT MARKETING
FOR FASHION TECH STARTUPS
CRISTINA QUITANIA
the ultimate
guide to
Founder/Host Refashion.co

3. Content marketing is about
communicating
what your business does,
not what you sell.

4. ”
“
!"#$%&'#()**

5. 27million
Pieces of content are shared every single day.

6. blog posts
photos
podcastsemails
tweets
facebook posts
pins
memes
comics
tutorials
lists
ebooks
whitepapers webinars
webinars
infographics
newsletters
slideshows
blog posts photos
podcasts
emails
tweets
facebook posts
pins
memes
comics
tutorials
lists
ebooks
whitepapers
google hangouts
webinars
webinars
infographics
newsletters
slideshows

7. 54%Of consumers say they would consider ending a
relationship with a brand that fails to directly
deliver tailor made, relevant content to them.

8. challenge
“
”

9. pay off
boosting
sales
customer
retention
engaged
community
brand
awareness
Influence

10. Content
marketing
story telling
personalization
authenticity
advertising technology

12. “
”!)+,**"%-.$)#
Founder & Designer, Wren Studios
story telling

13. $1,500 shoestring budget + single day shoot
14,000% lift in website visits / 96% new
visits
14,000% LIFT in sales
1.1M shares on Buzzfeed alone
1,511,985 total shares

15. “
/"0,1%0,**,!
Co-Founder & CEO, Stylit
”
personalization

16. 4X higher email click through rate
100,000 users with 30% weekly retention
engagement cart size upsell

17. 63%Of US shoppers trust customer
photos more than brand photos.

19. “
*2)1)%!"33)0 ”
authenticity

20. 9.2% LIFT in
sales
13.3% LIFT
in wholesale
2% Lift in
order value

21. “
”)1)#/.0)

23. advertising
#/"0%&.0,4"-,0.
VP of Digital Strategy, Alex and Ani
“
”

24. 555% lift site traffic during Super Bowl
250% LIFT in sales
#1 for brand tweeters

26. “
”CMO, Kate Spade
!"#/%&))-5
technology

27. “We’ve seen a HIGHER sell through for
products on the table”
Allows you to leverage already existing
content
Allows you to track every time a product is
touch &
6)#-5%,02)#"-2,1)

29. For my next presentation on the state of
fashion tech / subscribe to our podcast
visitrefashion.co
voteFor our panel on Fashion Labs, Hackathons and
Accelerators with Decoded Fashion at SXSW 2015

30. Graphic Design
Marconi Torres, Refashion.co
thank
you