Art

2. What Does A Graphic Designer
actually do?
Graphic designers create visual concepts, using both
computer software such as Photoshop or by work created
by hand, to communicate ideas that inspire, inform, and
captivate consumers.
They develop exciting graphics and illustrations for a variety
of applications, including advertisements, brochures,
magazines, packaging, merchandise and a whole host of
other things.
At Beaumont, you will be using both computers and hand
drawn Artwork to create exciting Graphical outcomes.

3. Typography Design
Books and Magazine Design, publishing
Illustration
Merchandise Design
Company brand identity (restaurants, shops)
Logo’s and Business Design
Apps and Website Design
Fashion and retail design
Product packaging.
Advertisements and commercials.
Signage for stores, transportation, stadiums, and
event spaces.
Video games

4. Look at the wide variety of objects
on your table. Each one has
involved the work of a Graphic
Designer. Work in your groups to
decide which aspect of your
object is the ‘graphic design’ part.

5. Graphic Design Brief One:

7. Artists and Graphic
Designers use words
as a method of
communicating their
ideas and sending a
message. In formal
language, how letters
and fonts look is
known as
‘TYPOGRAPHY’.
What Is Typography?

8. Typography
is
Everywhere…

9. Even many of the most popular logos and branding that we all know and
recognise have well thought-out typography and have spent millions on
perfecting the ‘right’ look.

11. Letters and Lettering ‘Typography’ can be really
creative…

13. Some important Typography Vocabulary
lowercase
Sans
Serif
Serif
Font
… begin to fill in your Vocabulary sheet

15. Sean McCabe
https://seanwes.com/about
/
Sean McCabe or Seanwes
creates hand lettering. He is
also an Artist, Type Designer
and Illustrator,

16. “I was inspired by such simple and ordinary things as mosses and lichens.
Maybe they are not as magnificent and beautiful as trees and flowers, but they
are really old and they have so many different and interesting forms! I think they
have something from animal nature.”
‘Mossy alphabet’ by Ooli Mos

17. Craig Ward is a British born
designer and art director currently
based in New York. Occasional
artist, sometime author and a
contributor to several industry
journals, he is known primarily for
his pioneering typographic works.
•http://wordsarepictures.co.uk
Craig Ward

18. Evelin Kasikov is a graphic designer and author
of CMYK embroidery. She spent a decade
working in advertising before completing an MA
in Communication Design at Central Saint
Martins
Her approach to craft is analytical and firmly
rooted in her graphic design background. She
uses typography, grid systems and design
techniques to challenge the preconceptions of
embroidery.
Her embroidered illustrations have been
commissioned by the likes of The Guardian,
WIRED and The New York Times, as well as
published in design books and magazines
worldwide.
http://evelinkasikov.com/About-
Evelin-Kasikov-contact
Evelin Kasikov

19. This typography was created for the
Shakespeare Globe Theatre Summer 2016
Poster…
It shows creative, illustrative typography
using imagery and mark making…

20. Task 1 Your first task is to
create a mood board of
a wide range of
creative typography.
This could be from any
examples that you find
online, or Pinterest.
Don’t forget to add the
title ‘Creative
Typography Research’
to your board.
Try using 1001 Fonts!!!!

21. Setting up your Mood
Board
To set up your Mood Board,
you will be working on
TWO A3 Power Point
slides and printing them
out to join together to
make one giant A2 board
– see the examples
Open Power Point
Go to ‘Design’ (top tab)
Go onto ‘Slide Size (top
left), and select the drop
down bar to A3

27. Lesson 1: Introduction and Starter Task. Task
One Mood Board to be set. Start in D06/D08
Lesson 2: ‘Creative Typography Research’
Mood Board’ (Move to D07)
Lesson 3: Present Mood Board onto A2
Presentation card. Find an Artist and print out
for a transcription. Separate PowerPoint.