Internal crowdsourcing is a relatively new way to use the eyes and ears of your employees to avert a crisis or reduce the impact of a crisis. (It does NOT involve social media.) Learn what it is and some strategies for using it in your organization.

1. Proactive Crisis
Management Through
Internal Crowdsourcing

4. Recognize a potential
crisis in the early stages
and it can more easily be
prevented from escalating.

5. If a crisis does ensue, early
detection enables more
effective mitigation.

6. Spot the Unpredictable

7. We would love to
have the ability to
spot every potential
crisis situation...

8. …but it’s just not
possible from the
comfort of
headquarters.

9. To have an effective and
workable crisis management
plan, gather the most
current information possible
at ground-zero.

10. How can your company
better detect a brewing crisis
in the early stages?

11. How can it facilitate the
efforts of the crisis
management team to cope
with ongoing crises?

12. How do you get an
accurate, up-to-the-
minute view of a
situation?

13. The Power of Internal
Crowdsourcing

14. Internal crowdsourcing
uses the eyes and ears
of your staff to gather
critical information in
real-time.

15. People on the scene can
provide valuable
intelligence about a
smoldering issue and
report new issues that
would otherwise be missed.

16. * This is not your
typical crowdsourcing.
It does not involve
social media.

17. Internal crowdsourcing
involves a tightly
controlled internal
group of people
involved in private
communications.

18. What types of “on-the-
ground” information can
internal crowdsourcing
monitor?

19. • Real-time eyewitness intelligence
• Crisis response field reports
• Suspicious activity
• Safety risks and hazardous
situations
• After-action assessments
• And more…

20. Situational
awareness and
safety are improved.
Reaction time is
decreased.

21. Have a Direction

22. You don’t want to just hand
someone a laptop and tell
them to crowdsource some
information.
You need to go in with a
plan.

23. 1. Determine your goals
and share them clearly
with everyone who will be
involved with internal
crowdsourcing.

24. 2. Decide how you will
aggregate and utilize the
information.

25. 3. Consider how that
information can best be
used to direct your crisis
management strategy.

26. A New Type of
Crowdsourcing Tool

27. A new crisis
communication
application that
makes internal
crowdsourcing
possible.

28. True 2-way communication
using:
• Detailed messages
• Forms
• Checklists
• Photos
• Location-based services

29. Push a request for
information to specific
groups of people, then
receive detailed
responses.

30. Crowdsourcing is just one of the many
ways EarShot can be used:
• Security status checks
• Communications with field
personnel
• Reporting damage and safety issues
• Severe weather reports
• Remote surveys
• And more…

31. Contact MissionMode to learn
more.
www.missionmode.com/earshot
info@missionmode.com
Smarter Emergency Notification
and Incident Management

32. Proactive Crisis
Management Through
Internal Crowdsourcing
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