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Reconciling the Competing Stakeholder Interests of  Facebook Prepared for the Executive Directors of Facebook Consultants : Mai Hoang, Paul Johnson, Dan McCarty, Laura Molinari, Lily Tang Coordinator : Brett Klein Privacy & Profits
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Negative Press
Pressure to generate revenue $150 M $300 M Facebook’s Revenue
Violations of Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Dilemmas ,[object Object],[object Object],[object Object]
Ethical Dilemmas:  Invading Privacy ,[object Object],[object Object],[object Object],[object Object]
Ethical Dilemmas:  Invading Privacy ,[object Object],Facebook announces that it will open profiles to search engines in October (encourages users to adjust their privacy settings) New Ad platform launches (including Facebook beacon)
Ethical Dilemmas:  Violating the Duty of Care ,[object Object],[object Object],[object Object],May 2007 User Distribution
Ethical Dilemmas:  Violating the Duty of Care ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legal Dilemmas ,[object Object],[object Object],[object Object]
Legal Dilemmas: Potential Legal Liability  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Legal Dilemmas:  Interpretation of the Law ,[object Object],[object Object],[object Object]
Legal Dilemmas:  Interpretation of the Law ,[object Object],[object Object],[object Object]
Legal Dilemmas:  Law cannot keep up with Technology  ,[object Object],[object Object]
Financial Dilemmas ,[object Object],[object Object],PRIVACY USERS
[object Object],Financial Dilemmas:  Jeopardizing User Growth
Financial Dilemmas:  Loss of Potential Revenue
Solutions: Recent action steps ,[object Object],[object Object],[object Object],[object Object]
HCP Consulting Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Projected Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solution:  reviewbook TM ,[object Object],[object Object],[object Object]
Getting back to your roots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions/Comments  ©2008

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Privacy & Profits

Notas del editor

  1. Good (EVENING/morning) ladies and gentlemen My name is Paul Johnson. 6 months ago, you hired my team and I to investigate the current and future stakeholder interests of Facebook We, at HCP Consulting, have had the chance to spend a significant amount of time reviewing these interests and forming our own suggestions and recommendations to best serve your needs. Our team concentrated on extracting our own research as well as investigating already existing data and findings, to provide you with a strategy to deliver satisfaction on all accounts for the best interest of your company. We have thoroughly enjoyed working with you for the past 6 months and appreciate the relationship we have established thus far. At this point, I’d like to re-introduce to you the members of our team: NAMES Now remember, you hired us to be critical… to really delve into the minds of the users and deliver you the truth, as harsh as it may sound. So, without further a due, we will present our findings….