Metrics are a (big fat) lie (Social Media Camp Panel)

•

2 recomendaciones•2,099 vistas

At the 10th anniversary Social Media Camp event, I led a panel with Fiona Birch, Mike Gingerich and Sean Moffitt, where we discussed how analytics can (and will) trip you up if you don't have your priorities in order. This deck only represents the "how they are a lie" part, not the solutions we discussed, but I thought it would still be pretty good to share.

Marketing

LIE
tara hunt - ﬁonna birch - mike gingerich - sean mofﬁtt
#SMCamp
April 26, 2019
AREA
big fat
METRICS

Conversions are a lie:
“While our research revealed that
travellers do most of their trip planning
and research online, one in three
travellers still book ofﬂine...though
one-third of all travellers’ research
happened on mobile, only 13%
actually booked on mobile.”
Think with Google, 2017

These lies are hurting all of us...
The lies hurt:
● brands by focusing on short-term results
and hurting their long-term growth
● marketers by making us confused and
irrelevant
● ad platforms by creating an unrealistic
expectation of performance
● customers by creating a bunch of
ridiculous noise, making it even more
difﬁcult to ﬁnd what we’re looking for

So...what isn’t a lie?
[introducing the panelists]

thank you.
truly.
Tara Hunt, CEO + Partner
@missrogue
www.trulyinc.com

Más contenido relacionado

La actualidad más candente

Debate: How can charities optimise interest and engagement across generations...

CharityComms

Using research to generate positive media coverage - improve your approach in...

CharityComms

Social Media Marketing for Casinos and Gaming

Shane Gibson

Canadian Association of Exhibition Management Social Media Keynote

Shane Gibson

Caem2011 110613014044 Phpapp02

Anthony Caridi

PR disasters! Is social media the problem...or the solution?

Bob Pickard

Arvinder twitter

Hilary Ip

Public opinion poll on PR disasters and social media

Bob Pickard

Nathan McGee of Zynga: Building Superfans

TechSoup

True Lies: An honest approach to making the web, social and mobile media work...

Edge Creative Strategies

Lightning talk: the campaign I wish I'd run - The Marmite Gene Project | Maki...

CharityComms

Driving Retention and Referrals Through In-Person Events - CMX Summit West 2016

CMX

Socialize: Monetizing Social Media - Michael Jaindl

Mediabistro

Hot Mamas on Harleys

franklinstreetmarketing

We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself. Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Seattle, #aeasea on March 4, 2019.

Designing for Trust in an Uncertain World at An Event Apart Seattle

Margot Bloomstein

Drawing on his previous experience as head of social media for a national professional sports league and his current experience as head of social media for a major financial institution, Jaime Stein will lead you through a series of cases that demonstrate why it takes more than just money and technology to build a community of brand ambassadors. From how a simple aggregator of social content – the CFL.ca Online Water Cooler – became a fan favourite feature to learning how an ING DIRECT Orange Scarf ended up at the Taj Mahal, Jaime will showcase simple forms of engagement that helped build loyal communities of brand advocates.

Social Media Camp - Building A Community Without Blowing Your Budget

Jaime Stein

Facebook insights (3) (2013 10 11 23_39_05 utc)

Alex Palermo

7 Deadly Sins of Local Franchise Marketing

Bluewater

La actualidad más candente (18)

Debate: How can charities optimise interest and engagement across generations...

Using research to generate positive media coverage - improve your approach in...

Social Media Marketing for Casinos and Gaming

Canadian Association of Exhibition Management Social Media Keynote

Caem2011 110613014044 Phpapp02

PR disasters! Is social media the problem...or the solution?

Arvinder twitter

Public opinion poll on PR disasters and social media

Nathan McGee of Zynga: Building Superfans

True Lies: An honest approach to making the web, social and mobile media work...

Lightning talk: the campaign I wish I'd run - The Marmite Gene Project | Maki...

Driving Retention and Referrals Through In-Person Events - CMX Summit West 2016

Socialize: Monetizing Social Media - Michael Jaindl

Hot Mamas on Harleys

Designing for Trust in an Uncertain World at An Event Apart Seattle

Social Media Camp - Building A Community Without Blowing Your Budget

Facebook insights (3) (2013 10 11 23_39_05 utc)

7 Deadly Sins of Local Franchise Marketing

Similar a Metrics are a (big fat) lie (Social Media Camp Panel)

VidCon 2019 Takeaways

Jackie Crynes

Mobile First World

Raymon Cayabyab

Humber Presentation - Sean Moffitt

Sean Moffitt

MR MRP302 PROJECT

Michelle Rebelo

Ecopress Internetový seminár. 01 Prečo komunikovať na internete? Sam Moorthy,...

Dagmar Vinterova

How Brands Can Woo Users on Messaging and Dating Apps

IPG Media Lab

In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

Distilled

Is your media more effective than the cost increase?

National Retail Federation

CO2 2018 | Frank Andolina

Coalmarch

Good Publishers Will Save Digital Marketing v2019

Dr. Augustine Fou - Independent Ad Fraud Researcher

What the affiliates say

Andrew Girdwood

Think Big 2010 Brussels Andrew Grill

Andrew Grill

Hidden Costs in Digital Media Supply Path

Dr. Augustine Fou - Independent Ad Fraud Researcher

Interactive Marketing 2010

The Loud Few

Rodney Payne - The future of destination marketing

Rodney Payne

Case Studies of Reducing Bots Fraud by Augustine Fou

Dr. Augustine Fou - Independent Ad Fraud Researcher

A diverse audience can be studied, understood, and represented in a variety of ways. Before choosing a framework, think: "if I could understand my users in this way, would that help me make better UX or product decisions?" This case study highlights how you can represent and build for your customers by considering their 1) Goals, and 2) Expertise. It also highlights what is counterproductive, like creating inherently biased personas.

(World IA Day 2019) Understanding a global customer base

Beth Godfrey

According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data. Game-based marketing ticks all these boxes. As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse. Marketing teams globally are making fully-fledged games to cut through the noise and engage users, using gamification for entire marketing campaigns, and utilizing more playful experiences with quizzes to extend the brand experience. The additional win for marketeers in using playful and game-based techniques is data. And lots of it. This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can. Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research. This presentation was delivered by Betty Adamou, CEO & Founder at Research Through Gaming, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org

Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...

Ray Poynter

Intro to crowdfunding

Lisa Colton

The State of Technology: 2015 - SESMA

Social Tables

Similar a Metrics are a (big fat) lie (Social Media Camp Panel) (20)

VidCon 2019 Takeaways

Mobile First World

Humber Presentation - Sean Moffitt

MR MRP302 PROJECT

Ecopress Internetový seminár. 01 Prečo komunikovať na internete? Sam Moorthy,...

How Brands Can Woo Users on Messaging and Dating Apps

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

Is your media more effective than the cost increase?

CO2 2018 | Frank Andolina

Good Publishers Will Save Digital Marketing v2019

What the affiliates say

Think Big 2010 Brussels Andrew Grill

Hidden Costs in Digital Media Supply Path

Interactive Marketing 2010

Rodney Payne - The future of destination marketing

Case Studies of Reducing Bots Fraud by Augustine Fou

(World IA Day 2019) Understanding a global customer base

Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...

Intro to crowdfunding

The State of Technology: 2015 - SESMA

Más de Tara Hunt

I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial. In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators). So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general. Three points where I think the audience winced: 1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people. 2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing. 3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing! I guess I can understand why my message was a little controversial, but I want to help, not hurt.

The Revolution will not be Televised...but if you're lucky, it'll be memed.

Tara Hunt

Your Customer's Journey in the Social Era

Tara Hunt

Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...

Tara Hunt

I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social. I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.

Understanding the Customer Journey in the Social Era

Tara Hunt

The Future of Influence - how the audience, content + media is changing how a...

Tara Hunt

Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content. Channels featured: https://www.youtube.com/l2inc https://www.youtube.com/blendtec https://www.youtube.com/user/Vidlers510 https://www.youtube.com/justinbendercpm (just launched) https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon) https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon) Podcast Creator: http://www.joangarry.com/ Articles/Resources: http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/ http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats) https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html

You Gotta Have Personality: how to connect to today’s customer with video

Tara Hunt

Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram? Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science. The biggest factor that will determine how quickly something travels through a network is… I guess you’ll just have to click through the presentation to find out. This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.

How to REALLY unlock word-of-mouth

Tara Hunt

Moving Towards Insights-Driven Strategies

Tara Hunt

Furry Influencers and Their Fans

Tara Hunt

The Five Lies That Will Kill Your Startup Dreams

Tara Hunt

Real Lessons in Working with Digital Influencers - SXSW 2015 Workshop

Tara Hunt

Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto Launch

Tara Hunt

It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’. We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc] Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be. And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here: The web isn’t about the tools or the technology, it is about the culture. There are 5 new rules for Digital Culture: 1. There is no mass. 2. Listening is more valuable than talking 3. When you see a parade, get in front of it! 4. Trust is the most valuable currency. To earn AND give. 5. Invest in the long term. I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr

Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...

Tara Hunt

Your Awesome Product Won't Sell Itself

Tara Hunt

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? This deck covers the 11 rules. You can buy the book here: http://www.amazon.com/Rules-Creating-Value-Social-ebook/dp/B0097DM41E?tag=wwwnilofermer-20 Check out Nilofer's site here: http://nilofermerchant.com/

11 Rules for the Social Era - book by Nilofer Merchant

Tara Hunt

Here is Your Magic Content Wand

Tara Hunt

The Sinners & Saints of Social (retail version)

Tara Hunt

Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.

The Social Retailer: what ‘social’ means for the future of commerce

Tara Hunt

How to Rock an Audience: from stage fright to stage presence

Tara Hunt

Blissdom Panel Slides

Tara Hunt

Más de Tara Hunt (20)

The Revolution will not be Televised...but if you're lucky, it'll be memed.

Your Customer's Journey in the Social Era

Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...

Understanding the Customer Journey in the Social Era

The Future of Influence - how the audience, content + media is changing how a...

You Gotta Have Personality: how to connect to today’s customer with video

How to REALLY unlock word-of-mouth

Moving Towards Insights-Driven Strategies

Furry Influencers and Their Fans

The Five Lies That Will Kill Your Startup Dreams

Real Lessons in Working with Digital Influencers - SXSW 2015 Workshop

Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto Launch

Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...

Your Awesome Product Won't Sell Itself

11 Rules for the Social Era - book by Nilofer Merchant

Here is Your Magic Content Wand

The Sinners & Saints of Social (retail version)

The Social Retailer: what ‘social’ means for the future of commerce

How to Rock an Audience: from stage fright to stage presence

Blissdom Panel Slides

Último

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Richard Ingilby

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...

aditipandeya

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

riteshhsociall

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Factors-Influencing-Branding-Strategies.pptx

VikasTiwari846641

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social media, ppt. Features, characteristics

wasim792942

Situation Analysis | Management Company.

DanielaQuiroz63

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Metrics are a (big fat) lie (Social Media Camp Panel)

1. LIE tara hunt - ﬁonna birch - mike gingerich - sean mofﬁtt #SMCamp April 26, 2019 AREA big fat METRICS

3. Impressions + Reach are a lie:

4. doesn’t matter [cause they are a lie]

5. Engagement is a lie:

6. Conversions are a lie: “While our research revealed that travellers do most of their trip planning and research online, one in three travellers still book ofﬂine...though one-third of all travellers’ research happened on mobile, only 13% actually booked on mobile.” Think with Google, 2017

7. These lies are hurting all of us... The lies hurt: ● brands by focusing on short-term results and hurting their long-term growth ● marketers by making us confused and irrelevant ● ad platforms by creating an unrealistic expectation of performance ● customers by creating a bunch of ridiculous noise, making it even more difﬁcult to ﬁnd what we’re looking for

8. So...what isn’t a lie? [introducing the panelists]

9. Fiona Birch

10. Mike Gingerich

11. Sean Mofﬁtt

12. thank you. truly. Tara Hunt, CEO + Partner @missrogue www.trulyinc.com

Metrics are a (big fat) lie (Social Media Camp Panel)

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (18)

Similar a Metrics are a (big fat) lie (Social Media Camp Panel)

Similar a Metrics are a (big fat) lie (Social Media Camp Panel) (20)

Más de Tara Hunt

Más de Tara Hunt (20)

Último

Último (20)

Metrics are a (big fat) lie (Social Media Camp Panel)