Lesson 10 - Cultural Globalization (McDonald's)

Cultural Globalization – The globalization of McDonald’s Lesson 9

Task 1 – The globalization of McDonald’s (p.42) ,[object Object],[object Object]

The global development of McDonald’s ,[object Object],[object Object],[object Object],1955 1967 1975

News reading: “ McDonald’s changes its publicity targets ( 宣傳對象 )” ,[object Object],[object Object],[object Object]

News reading: “ McDonald’s changes its publicity targets ( 宣傳對象 )” ,[object Object],[object Object],[object Object],27th November, 2004

TV Commercials ,[object Object],[object Object]

Q.1 According to Unit 4 and the above information, do you think that McDonald’s business is economically globalized? Why do you think so? ,[object Object],[object Object],[object Object]

Q2. What are the characteristics of McDonald’s dining culture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Q3. How does McDonald’s export American dining culture to other places? What are its strategies ( 策略 )? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Q3. How does McDonald’s export American dining culture to other places? What are its strategies? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Next lesson ,[object Object],[object Object]

Vocabulary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lesson 10 - Cultural Globalization (McDonald's)

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Lesson 10 - Cultural Globalization (McDonald's)

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