Strategies for Successful Mobile Advertising Campaigns

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I have posted a great new presentation which talks about successful mobile advertising campaign strategies and the pros and cons of managed campaigns. Here it goes.. Hope you enjoy it.

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Mobile Advertising Campaigns Successful Campaign Strategies; Self Service Vs Managed Campaigns All Rights Reserved. Copyrights © 2009 mobile-worx

Introduction ,[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Strategies of Successful Mobile Ad Campaigns All Rights Reserved. Copyrights © 2009 mobile-worx

Successful mobile campaign ,[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Plan the campaign ,[object Object],[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Test the campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Ad Mechanics: Call to action modes ,[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Creatives ,[object Object],[object Object],[object Object],[object Object],[object Object],All Rights Reserved. Copyrights 2009 mobile-worx

Targeting ,[object Object],[object Object],All Rights Reserved. Copyrights 2009 mobile-worx

Daily budget and bid amounts ,[object Object],[object Object],[object Object],All Rights Reserved. Copyrights 2009 mobile-worx

Use Tracking tools, Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Measuring Campaign Effectiveness ,[object Object],[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Other success factors in mobile advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Self Service vs. Managed Campaigns All Rights Reserved. Copyrights 2009 mobile-worx

Self Service and Managed Campaigns ,[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Self Service ,[object Object],[object Object],All Rights Reserved. Copyrights © 2009 mobile-worx

Self Serve ,[object Object],[object Object],[object Object],[object Object]

Risks in Self Serve ,[object Object],[object Object],[object Object],[object Object]

Managed Campaign Model ,[object Object],[object Object],[object Object],[object Object],[object Object],All Rights Reserved. Copyrights 2007 mobile-worx

Campaign Management Process All Rights Reserved. Copyrights © 2009 mobile-worx

Performance Tracking and Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object]

Self Serve vs. Managed Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All Rights Reserved. Copyrights 2007 mobile-worx

So which approach is the best? ,[object Object],[object Object],[object Object],All Rights Reserved. Copyrights 2007 mobile-worx

About ZestADZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2008 zestadz.com

Start your mobile advertising campaign today! ,[object Object],[object Object],[object Object],All Rights Reserved. Copyrights © 2008 zestadz.com

Strategies for Successful Mobile Advertising Campaigns

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