A talk about our experience building IoT solutions from QR, to RFID to embedded systems: a collection of learnings

1. © EVRYTHNG | 2017
Smarter products
come with EVRYTHNG
Building the Internet of Things
one billion THNGS at a time, a collection of myths & learnings...
Dr. Dominique Guinard, CTO & Co-Founder
@EVRYTHNG
@domguinard
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2. © EVRYTHNG Inc. | 2017
COMMERCIAL & CONFIDENTIAL
About me
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3. © EVRYTHNG Inc. | 2017
COMMERCIAL & CONFIDENTIAL
@EVRYTHNG
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History
Founded in 2011, launched in 2012
Founders: Digital entrepreneurs,
Web of Things technologists
Trusted
Millions of products, working with world’s
largest & most valuable brands
Team
World class expertise &
experience, London, New York,
San Francisco
Model
B2B Platform-as-a-Service
focused on consumer
product brands
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4. The IoT is happening now!
50 BILLION
THINGS WILL BE
CONNECTED BY
2020 CREATING
$14.4 TRILLION
OF ECONOMIC
VALUE BY 2022
“Embracing The Internet of Everything to
Capture Your Share of $14.4 Trillion”,
Cisco, 2013
96% of companies will be using loT
solutions within the next three years
25% on improved
customer acquisition
and experience
19% on supply
chain efficiencies
EIU; PSFK, “A Brief History of the loT”, 2014
78% of senior executives in firms with over $1bn revenue
say achieving digital transformation will become critical to
their organizations within the next two years
“Embracing Digital Technology”, MIT Sloan Management Review & Cap Gemini Consulting, 2013
20% for
business innovation

5. 5
Myth
“I’ll build my own platform, it’s easy!”

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COMMERCIAL & CONFIDENTIAL
Hard to Scale: Twitter vs the IoT!
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Complex Architecture: Typical IoT Deployment

9. Case Study
▪ iHome uses EVRYTHNG for their
next-gen family of smart home
products
− 10+ different products: smart plugs, smart
monitors, etc.
− 1 of 5 initial HomeKit certified products
− Uses out-the-box Marvell toolkit for
devices with MQTT support
− Integrated with Nest, SmartThings, Wink,
and with iHome CRM
− Android and iOS apps for setup, creating
scenes, timers and granting access to
other users
Success Story +

10. 10
Myth
“Let’s use my protocol, it’s better!”

11. The IoT is a science primarily
focusing on creating the most
complex ways of turning lights on.
“ “
[@domguinard]

12. @ConnectEvrythng© EVRYTHNG Limited | Confidential | 2013 @EVRYTHNG© EVRYTHNG | Confidential | 2014
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Pre IoT

13. @ConnectEvrythng© EVRYTHNG Limited | Confidential | 2013 @EVRYTHNG© EVRYTHNG | Confidential | 2014
Post
IoT

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The Web of Things
▪ Specialized
networking protocols
will continue to exist!
- Battery
consumption
- Topology (mesh)
▪ Convergence to Web at
the Application Layer
[https://www.webofthings.org]
Demo!

15. Success Story
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▪ Gooee uses EVRYTHNG to
sell
Lighting-as-a-Service
− Transforms lights into
smart services
− Smart bulb for remote control,
with motion sensors for retail
traffic monitoring & security
− Energy management & lower
maintenance costs
− Motion sensors, light,
temperature, etc.
− Greater control and flexibility
+

16. 16
Myth
“Ship it! It won’t get hacked!”

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Get the basics right from the word go...
▪ Use latest Web security,
build strong update
mechanisms
▪ Wink Hub 2015
▪ DynDNS DDoS “IoT”
attacks Oct 21 2016:
− Based on device with
default passwords
▪ CloudPet IoT kids attack:
− No password on exposed
MongoDB
[https://shodan.io]

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Data Privacy Regulations & IoT
▪ Changing climate
▪ Firm deadlines: e.g.,
GDPR 2018
▪ Specialized
regulations:
- PII
- COPPA
- Safe harbour
- etc.

19. 19
Myth
The IoT = Smart Homes

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Where the IoT was born...

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1 Billion cars
9 Billion computing devices
19 Billion microcontrollers
102 Billion apparel items
5-10 Trillion consumables
IoT brings instrumentation to every thing

22. ▪ Avery Dennison and EVRYTHNG are giving
10 billion+ apparel and footwear products
a unique digital identity and data profiles
in the cloud
• Enables brands and retailers to build smart
product applications throughout a
product’s lifecycle
• Uses the smartphone as the trigger to a
product’s digital life.
• Optimized supply chain and brand
protection
• In-store and out-of-store consumer
engagement, such as loyalty programs,
product ordering and recycling
DiageoSuccess Story +Smart connected apparel
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23. Unlocking new digital experiences
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+
▪ Rebecca Minkoff are deploying
EVRYTHNG to provide new digital
experiences to consumers
• Access to loyalty program
• Register your purchases
• E-commerce services
• Private styling sessions with Rebecca
• Recommendations
• Video content
• Elite experiences with lifestyle
partners

24. Case Study
▪ Coca-Cola Europe use EVRYTHNG as a
centralized ‘smart products’
owned-media platform for 100% mobile
engagement and analytics
− 3bn active products across 30 countries
− Provides digital consumer experiences from
all Coca-Cola products with no downloads
and no packaging changes
− Using a patented Web browser-based
scanning tool integrated directly into
mobile experiences
− Drives user acquisition & profiling,
connected to CRM for re-targeting
DiageoCracking the code of consumer engagement ++

25. Case Study
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▪ Diageo work with EVRYTHNG to boost
consumer engagement via gifting and
loyalty applications
− On-bottle smart packaging allows
consumers to engage with brand at point of
sale and post-purchase
− Provides promotional and product
information based on real-time contextual
triggers
− Enabling smarter supply chain via printed
sensors & trackable item-level digital IDs
“EVRYTHNG’s technology is
game-changing.”
Venky Balakrishnan, Global Vice President, Digital Innovation, Diageo
Turning bottles into owned digital media assets ++

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Many digital triggers, any reader, any physical item
pallet case item
LPWAN barcode RFID Printed
electronics
NFC QR code Proprietary
codes
Image
recognition
Gateways Reader Smartphone

27. 27
Myth
“It’s all so power hungry”

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The Rise of Low-Power

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Location
Temperature
Vibration level
Humidity
Solution Architecture with LPWAN
Data
Apps
Analytics
Programmability
Scalable secure
connectors
Continuously expanding
LPWAN providers

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The Rise of No-Power!
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31. © EVRYTHNG Inc. | 2017
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The Rise of ... SO MUCH POWER NEEDED???
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32. your ,name>
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Dominique Guinard - @domguinard
@EVRYTHNG

33. https://book.webofthings.io
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