Misty is a marketing coach and founder of Marketing 101 and Your Marketing Coach. She has over 16 years of marketing and sales experience. In this document, she outlines various online and offline strategies for driving traffic to a website, including search engine optimization, content creation and sharing on social media platforms like Facebook, Google+, Twitter, Pinterest, and LinkedIn. She also discusses using email newsletters, social sharing buttons, and other methods. The goal is to help small business owners effectively market their business with low-cost traffic generation techniques.

2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

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MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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WHAT
WE
ARE
GOING
TO COVER
TODAY
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7 Offline strategies to drive traffic
3 Most important strategies to driving
traffic (including social media)
Social media opportunities broken down by
each individual platform
6 Other opportunities to drive traffic
www.yourmarketingcoachonline.com
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OFFLINE STRATEGIES
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Offer incentives (networking)
Business card CTA
Post promotional materials online
Mention at events (or drive to social media)
Phone message or waiting
Classified ads
Include website on everything:
• Correspondence
• Packaging
• Printed Materials
• TV ads
• Radio ads
www.yourmarketingcoachonline.com
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3 MOST IMPORTANT STRATEGIES
SEO (Search Engine Optimization)
Content Creation / Sharing
Social Media
www.yourmarketingcoachonline.com
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SEO – SEARCH ENGINE OPTIMIZATION
• On-page optimization (keywords)
• Title Tags
• Page Header
• Meta Description (of the page)
• Body of Content
• “Alt” Image Tags
• Directories
www.yourmarketingcoachonline.com
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CONTENT CREATION / SHARING
Tips
Weekly News
Helpful Articles
Tutorials
Guides
Short Report
Secret Strategy
eBook
MP3
Free webinar
Make sure you put your website on everything you create.
Encourage people to share!
www.yourmarketingcoachonline.com
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CONTENT CREATION / SHARING
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Constantly add new content
Add RSS Feed to Blog
Guest post
Comment on other blogs
Be the 1st to comment on blogs
Share on social media!!!
www.yourmarketingcoachonline.com

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SOCIAL MEDIA OPPORTUNITIES
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Facebook
Google Plus
Twitter
Pinterest
Linkedin
Slide Share
www.yourmarketingcoachonline.com
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www.yourmarketingcoachonline.com
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FACEBOOK
• About section
• Timeline cover
• Run contests
www.yourmarketingcoachonline.com
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GOOGLE PLUS
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Verify your website
Use Keywords in posts
Join Communities
Google Hangout On Air
www.yourmarketingcoachonline.com
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TWITTER
• Include a link to your website in your bio
• Include an intriguing post from your
blog with a CTA (link)
• Use promoted Tweets
www.yourmarketingcoachonline.com
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PINTEREST
• Verify your website
• Create a Blog Board
• Use your Blog name
• Use keywords to describe your pins
• Use keywords in your image “alt” tags
• Make sure pins are linked to website
www.yourmarketingcoachonline.com
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LINKEDin
• Be sure to include your website in your profile
• Use a unique CTA instead of “my website”
• Update your status often
• Join targeted groups (share article/blogs/content)
• Use the blog app (posts your blog right to Linkedin)
• Linkedin Business
www.yourmarketingcoachonline.com
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SLIDE SHARE
www.yourmarketingcoachonline.com
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OTHER TRAFFIC GENERATING IDEAS
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Newsletter
Email (campaign)
Signature Line
Social share buttons (website, newsletter, email)
Bookmark your site (SEO)
www.yourmarketingcoachonline.com
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OTHER TRAFFIC GENERATING IDEAS
#6
www.yourmarketingcoachonline.com
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QUESTIONS
www.yourmarketingcoachonline.com
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WHAT
WE
COVERED
TODAY
•
•
•
•
.
7 Offline strategies to drive traffic
3 Most important strategies to driving
traffic (including social media)
Social media opportunities broken down by
each individual platform
6 Other opportunities to drive traffic
www.yourmarketingcoachonline.com
.

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ACTION STEPS
1. Create a checklist of ways you can drive traffic
and then execute.
2. Attend my next webinar 
www.yourmarketingcoachonline.com
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