Facebook Strategies to Grow Your Email List
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In this session of Marketing 101, I share the most successful Facebook strategies to grow your email list.
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Facebook Strategies to Grow Your Email List
- 1. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST www.coachmisty.com .
- 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
- 3. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.coachmisty.com . .
- 4. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY How to Grow Your Email List QUICKLY!!!! www.coachmisty.com . .
- 5. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK IS... Fun A Habit A way to Catch Up www.coachmisty.com . .
- 6. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS WANT... • • • • Entertained Educated Informed Inspired www.coachmisty.com . .
- 7. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS DON’T WANT... To be sold to. www.coachmisty.com . .
- 8. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 3 STAGES OF FACEBOOK MARKETING • • • Attract: fans and followers Promote: entertain, educate, inform, inspire Sell: convert fans to leads www.coachmisty.com .
- 9. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACT #1 Reason consumers interact with businesses on Facebook is to: • Enter a Contest • Enter into a Promotion • Claim an Offer www.coachmisty.com . .
- 10. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.coachmisty.com . .
- 11. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.coachmisty.com . .
- 12. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.coachmisty.com . .
- 13. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 30 + Leads so far… www.coachmisty.com .
- 14. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 90 Leads 3 New Clients 1 Upsell www.coachmisty.com . .
- 15. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 4001 New Fans 276,972 Impressions www.coachmisty.com . .
- 16. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 8 STEP STRATEGY www.coachmisty.com . .
- 17. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 1: CHOOSE A PROMOTION • • • • • • Sweepstakes Giveaway Coupon Like Gate Photo Contest Video Contest www.coachmisty.com . .
- 18. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 2: SELECT A START / END DATE Keep it to 10 – 14 days to keep the excitement going (and create a sense of urgency) www.coachmisty.com . .
- 19. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 3: COMPELLING OFFER • Universal • Targeted • Be Generous www.coachmisty.com . .
- 20. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 4: REQUIRE A “LIKE” www.coachmisty.com . .
- 21. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 5: CAPTURE EMAIL ADDRESS www.coachmisty.com . .
- 22. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 6: ENCOURAGE SHARING www.coachmisty.com . .
- 23. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 7: DRIVE TRAFFIC • • • • Post in newsfeed Facebook ads Website Blog www.coachmisty.com . .
- 24. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 8: FOLLOW UP NURTURE SELL Infusionsoft, MailChimp, WooFu, etc… www.coachmisty.com . .
- 25. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.coachmisty.com . .
- 26. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . $197 $97 Only till midnight tonight www.coachmisty.com .
- 27. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . $197 $97 Only till 10:30 am www.coachmisty.com .
- 28. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . $197 $97 Only till 10:30 am www.coachmisty.com .
- 30. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 3 Stages of Facebook Marketing 3 Ways to Promote Contests A Look at Successful Case Study’s 8 Steps to Creating a Promotion www.coachmisty.com . .
- 31. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . QUESTIONS www.coachmisty.com . .
- 32. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. 4. Help me spread the word on the Kickstart 2014 – Strategic Planning Session Enter to Win $200 in Coaching Cash Start your first promotion! Sign up for my next Webinar www.coachmisty.com . .
Notas del editor
- One of the biggest challenges small business owners face is growing their email list. Today we are going to cover how to do that….quickly!
- There are a few ways to create a contest, promotion, or offers on Facebook.
- One way is to post your offer or promotion in your news feed.
- Second way is to pay Facebook for paid ads…
- Another way is to create custom Facebook Tabs / Applications….this is what I am going to focus on today. This is an underutilized tool that small business owners could be using to grow their email list FAST!
- Don’t go there right now (:
- Idaho Central Credit Union February 14 – March 1stUsers submitted 450 photos7764 votes
- Choose a promotion typeSelect a start / end dateGive away something compellingRequire a “like”Capture leadsEncourage sharingDrive traffic to itFollow up -> Nurture -> Sell
- Winner will be announced on my Facebook page.OFFER only available to people who are on this call.
- December 13th, 20138 – 10 amNormally Charge $497 for this…ONE TIME ONLY FREE!!!The call will NOT be recorded. Serious business owners only!You will be provided with a printable workbook that we will walk through together step-by-stepRegister here: http://yourmarketingcoachonline.com/kickstart-2014/You will receive:A Printable Workbook which will:Identify opportunities and threatsIdentify key areas that require focusEstablish a marketing system that you can put on auto pilot that will produce predictable results!A Strategy that will:Help you gain more exposure onlineShow you a proven system to capture leads Increase your closing ratioUpsell to existing customersGet more referrals from your loyal customersA Strategic Plan that will:Will grow your business, yet provide you (the Business Owner) with more time!
- December 13th, 20138 – 10 amNormally Charge $497 for this…ONE TIME ONLY FREE!!!The call will NOT be recorded. Serious business owners only!You will be provided with a printable workbook that we will walk through together step-by-stepRegister here: http://yourmarketingcoachonline.com/kickstart-2014/You will receive:A Printable Workbook which will:Identify opportunities and threatsIdentify key areas that require focusEstablish a marketing system that you can put on auto pilot that will produce predictable results!A Strategy that will:Help you gain more exposure onlineShow you a proven system to capture leads Increase your closing ratioUpsell to existing customersGet more referrals from your loyal customersA Strategic Plan that will:Will grow your business, yet provide you (the Business Owner) with more time!