1. Twitter & Facebook for Emergencies and Outreach
Misty Montano
9NEWS Digital Content Manager
@mistymontano
facebook/mistymontano.news
www.9news.com

2. Should you tweet? Yes.
Purpose, Policy & Goals
Social Media during emergencies
Best practices
Be the authority
Time well spent

3. Purpose, Policy, Goals

4. Purpose, Policy, Goals
Know your organization’s voice

5. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy

6. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy
Ask yourself why am I doing this? What is my
purpose?

7. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy
Ask yourself why am I doing this? What is my
purpose?
Decide which social networks you want to utilize

8. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy
Ask yourself why am I doing this? What is my
purpose?
Decide which social networks you want to utilize
Set goals

9. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy
Ask yourself why am I doing this? What is my
purpose?
Decide which social networks you want to utilize
Set goals
Create flexible plans to achieve goals

10. Social Media during
Emergencies

11. Social Media during
Emergencies

12. Social Media during
Emergencies

13. Social Media during
Emergencies

14. Social Media during
Emergencies

15. Social Media during
Emergencies

16. Social Media during
Emergencies

17. Social Media during
Emergencies

18. Social Media during
Emergencies

19. Social Media during
Emergencies

20. Social Media during
Emergencies

21. Social Media during
Emergencies

22. Best Practices

23. Best Practices
Facebook: the place where you can develop a
community

24. Best Practices
Facebook: the place where you can develop a
community
Twitter: the place where you can develop a
following

25. Best Practices
Facebook: the place where you can develop a
community
Twitter: the place where you can develop a
following
Together a strong connection is developed

26. Best Practices

27. Best Practices

28. Best Practices

29. Best Practices

30. Best Practices

31. Best Practices

32. Best Practices

33. Best Practices

34. Best Practices

35. Best Practices

36. Best Practices
Hashtag love

37. Best Practices
Hashtag love

38. Best Practices
Hashtag love

39. Best Practices
Hashtag love

40. Best Practices
Map-it

41. Best Practices
Map-it

42. Best Practices
Map-it

43. Be the authority
If you don’t do it, others, not just media, will
You’re not just the PIO for the media

44. Be the authority
If you don’t do it, others, not just media, will
You’re not just the PIO for the media

45. Be the authority
If you don’t do it, others, not just media, will
You’re not just the PIO for the media

46. Be the authority
More than just Twitter and Facebook

47. Time well spent

48. Time well spent
It’s not at after-thought. Invest the time.

49. Time well spent
It’s not at after-thought. Invest the time.
Build your community - poach if you have to.

50. Time well spent
It’s not at after-thought. Invest the time.
Build your community - poach if you have to.
Find your communities social media leaders and
create a relationship.

51. Time well spent
It’s not at after-thought. Invest the time.
Build your community - poach if you have to.
Find your communities social media leaders and
create a relationship.
Follow other organizations for ideas.

52. Time well spent
It’s not at after-thought. Invest the time.
Build your community - poach if you have to.
Find your communities social media leaders and
create a relationship.
Follow other organizations for ideas.
Check out Mashable.

53. Twitter & Facebook for Emergencies and Outreach
Misty Montano
9NEWS Digital Content Manager
@mistymontano
facebook/mistymontano.news
www.9news.com