1. MIT
Business Plan Presentation
Douglas R. Wolf
June 23, 2004
ISOLDMYSPOUSE.COM

2. Cakewalk
Reconnaissance
Universal
Methods,
Inc.
ISOLDMYSPOUSE.COM

3. Thought the Internet
was dead?
ISOLDMYSPOUSE.COM

4. Legal bills
got you down?
ISOLDMYSPOUSE.COM

5. Want to rid yourself
of 100-200 pounds
of debt?
ISOLDMYSPOUSE.COM

6. We’ve got the
answer.
ISOLDMYSPOUSE.COM

7. ISOLDMYSPOUSE.COM
ISOLDMYSPOUSE.COM

8. Today’s Presentation
 Concept
 Our team
 Industry
 Financial projections
 What we are looking for
ISOLDMYSPOUSE.COM

9. Our Concept—
Breaking up doesn’t have to be hard to do
 Eliminate hostility
− Redirect your partner’s attention towards a
new love interest
 Cut costs
− Cut out divorce attorneys by handling the
filing yourself
 Save time
− Resources to handle every transaction
available in one concise website
ISOLDMYSPOUSE.COM

10. Our Concept—
One Stop Shopping
self help
 Matrix of roll-ups
divorce
asset
management finance
matchmaking
ISOLDMYSPOUSE.COM

11. Our Concept—MGMR
Macro Geographic Market
Roll-Up
UT
ISOLDMYSPOUSES.COM
ISOLDMYSPOUSE.COM

12. Our Concept—MGMR
Macro Geographic Market
Roll-Up
ISOLDMYOLDLADY.COM
UT NJ
ISOLDMYSPOUSES.COM
ISOLDMYSPOUSE.COM

13. Our Concept—MGMR
Macro Geographic Market
Roll-Up
ISOLDMYOLDLADY.COM MA
UT NJ
ISOLDMYSPOUSES.COM
ISOLDMYREALLYOLDLADY.COM
FL
ISOLDMYSPOUSE.COM

14. Our Concept—MGMR
Macro Geographic Market
Roll-Up
UT NJ
CA
ISOLDMYBEING.COM
FL
ISOLDMYSPOUSE.COM

15. Our Concept—MGMR
Macro Geographic Market
Roll-Up
UT NJ
CA ISOLDMYBEING.COM
WV
ISOLDMYCOUSIN.COM
FL
ISOLDMYSPOUSE.COM

16. Our Concept—MGMR
Macro Geographic Market
Roll-Up
MT
UT NJ
ISOLDMYSHEEP.COM
CA WV
ISOLDMYBEING.COM
ISOLDMYCOUSIN.COM
FL
ISOLDMYSPOUSE.COM

17. Our Concept—MGMR
Macro Geographic Market
Roll-Up
MT
MA
ISOLDMYCIVILUNIONPARTNER.COM
UT NJ
CA ISOLDMYSHEEP.COM WV
ISOLDMYBEING.COM
ISOLDMYCOUSIN.COM
FL
ISOLDMYSPOUSE.COM

18. Our Concept—MGMR
Our Concept—
Micro Geographic Market Roll-
Up
Cambridge MA
ISOLDMYCIVILUNIONPARTNER.COM
ISOLDMYSELF.COM
ISOLDMYPDA.COM
ISOLDMYSPOUSE.COM
ISOLDMYSPOUSE.COM

19. Our Concept – Service Highlights
 Get your soon-to-be ex ready to
makeovers find a new object of his/her
affection with a make over with
the famed Fab Five (-2)
ISOLDMYSPOUSE.COM

20. Our Concept – Fab Five (-2)
fashion
Trish Fleming
ISOLDMYSPOUSE.COM

21. Our Concept – Fab Five (-2)
culture
Ken Morse
ISOLDMYSPOUSE.COM

22. Our Concept – Fab Five (-2)
hair
Jack Derby
ISOLDMYSPOUSE.COM

23. Our Concept – Other Services
Three Step Asset Distribution Service—
Let our handy Magic Eight ball make the call
Step 1—ASK Step 2—SHAKE Step 3—RULING
Who gets the
vacation home? 8 She does.
ISOLDMYSPOUSE.COM

24. Our Concept – Other Services
Three Step Asset Distribution Service—
Let our handy Magic Eight ball make the call
Step 1—ASK Step 2—SHAKE Step 3—RULING
Who gets the
special issue
Who gets the
bobble head
vacation home?
collection?
8 You do.
She does.
NOT.
ISOLDMYSPOUSE.COM

25. Business Goals
 Continue to acquire sites
 Current acquisitions include
− Cloning market
• ISOLDMYDNA.COM
− Our first international site (France)
•ISOLDOUT.COM
ISOLDMYSPOUSE.COM

26. Step One—Eliminate the Middleman
 One-stop shopping at the click of your mouse
http://www.isoldmyspouse.com
search go Resource Center
ISOLDMYSPOUSE.COM About Us
Application
Articles
Who gets the gravy boat? -- Let the experts decide.
Divorce papers
Ten practical uses for your old wedding album. Movers
Makeovers
w
ne Special Pet Therapy Packages Matchmakers
ISOLDMYSPOUSE.COM

27. Our Team
Board of Directors
Judge Judy Tony Soprano David Gest
Anna Nicole Smith Alan Greenspan Carl
ISOLDMYSPOUSE.COM

28. Testimonials
"I really like their frequent user program. It
saved me thousands on my last transaction."
— Elizabeth Taylor
“It’s covered by Medicaid!"
— Larry King
“The only thing quicker than my application
process was my annulment."
— Brittney Spears
ISOLDMYSPOUSE.COM

29. Industry
 Competitors
− Attorneys
− Matchmaking sites
− California
− Catholic Church
− Dr. Laura
− Curves
− Richard Simmons
ISOLDMYSPOUSE.COM

30. Financial Projections
 Business model
− Paid per application for access to
resources on site
− Paid per placement in matchmaking
sub-site
• extra charge for photo touch up
• deluxe charge for use of feather boa in shot
• extra surcharge to use photo of Ford Agency
model
ISOLDMYSPOUSE.COM

31. What We are Looking For
We need money. But we have a special deal.
 $10,000 per month
 2 board seats
− With three supervised visits per month
− Option on one weekend
 If we find a partner later, all
payments will terminate
 I will have my mother-in-law stop
calling you
ISOLDMYSPOUSE.COM

32. ISOLDMYSPOUSE.COM
Contact information:
email: juicygossip@isoldmyspouse.com
phone: 1-900-HE’S-GONE
snail mail: 100 Swinger Road, Cambridge, MA 02140
ISOLDMYSPOUSE.COM