The presentation will take you by the hand and show you step-by-step, topic-by-topic and tool-by-tool what you really need to know in order to dominate Facebook.

3. I. What is Facebook Remarketing?
- Marketing is the process of communicating the value of a product or service to customers, for
the purpose of selling that product or service.
- Remarketing (or Retargeting) would simply mean the action of re-marketing or re-engaging
your visitors and customers with highly targeted ads based on their recent interaction with your
product or service when they leave your website without buying from you

4. How is Facebook Remarketing generally used?
- There are two retargeting platforms on Facebook: Facebook Exchange (FBX) &
Website Custom Audiences (WCA)
- The core difference: FBX => third-party (DSP); WCA => do the work entirely on your own in side
Facebook
Website
Custom
Audiences
(WCA)
Facebook Exchange (FBX)

5. Why Facebook Remarketing?
Intent to
purchase
Cost effective
Brand
exposure
Motivate
future sales
Improve
conversion rate
Bring your
customer back
Reduce loss
Audience
targeting
Amazing benefits
Reach where
customer are

6. Shocking Facts
There are some amazing eye opening facts that will show you why you
have to use Facebook remarketing to market your business.
96% of individuals
leave a website
before converting
43% of companies
use retargeting to
increase brand
awareness
49% of individuals
visit a site 2-4
times before they
make a purchase
R e t a r g e t e d
c u s t o m e r a r e
70% more likely
to complete a
purchase than
s o m e o n e w h o
h a s n o t b e e n
remarketed to
11% of brands use
remarketing to gain
their competitors’
customer
56% of companies
use retargeting to
gain customer
30% of remarketing
c l i c k s l e a d t o
purchase
More half of the respondents plan to
spend more on retargeting in 2014
following to “The Retargeting Barometer
Report by Chango
57% of remarketing
emails get opened
*Source: http://bit.ly/1PCMoDm

7. II. Are businesses using Facebook Remarketing?
- Founded in 2010, New York
- Selling apparel, furniture, home
items and garden items.
- 7 million products
- 6 million visitors/per month
- Over 10 millions members

8. II. Are businesses using Facebook Remarketing?
- Founded in 1986 in Reno, Nevada.
Headquarter is in Wyoming.
- Selling products related to outdoor
and adventure recreation.
- They offer discounted products
from over 3,000 name-brand
manufacturers.

9. - 2010, Serbia
- Developing mobile and browser-
based games.
- One of the Europe’s fastest growing
computer game companies.
- 88 employees => 64.12 million
euros in 2013
II. Are businesses using Facebook Remarketing?

10. II. Are businesses using Facebook Remarketing?

11. III. Highly effective Facebook Remarketing Tips
Who to
retarget to
Don’t target everyone
who visit your website
with the same
retargeting ads
Be consistent
with offer &
landing page
“What are you offering
in your advertisement
and what is presented
on your landing page?”
Test, test and
test
There is not straight
line to success.

12. IV. Shocking Facebook Remarketing Case Studies
- There are more than 14 million
consumers from 27 countries
u s i n g w e b s i t e a n d m o b i l e
application to find products and
services.
- Website Customer Audience =>
10x more likely to purchase.
- Lookalike from WCA had a 50%
higher lifetime value.

13. - Sierra wanted to increase its
website conversion and business.
- Used Pages, Offers, Customer
Audience, Lookalike Audience and
Conversion Tracking
- Received 2x higher CTR, 3.6x for
brand value, 65% of growing their
fan base after year using Facebook
Advertisement.
IV. Shocking Facebook Remarketing Case Studies

14. - It launches games for Fb, IOS &
Android and having 12 million
active users. But they want re-
engage them to play “Top Event”
game.
- 3x greater return after 2 months
and 9,000 installs every day
IV. Shocking Facebook Remarketing Case Studies

15. V. Facebook Remarketing Dos and Don’ts
Call to
action
Be
creative
Audience
Segment-
ation
Limit Ad
Test
Everything
Optimize
Conversion
Analyze
behavior
Keep
bidding
high
DOS:

16. V. Facebook Remarketing Dos and Don’ts
DON’TS:
Don’t forget
to optimize
the landing
page
Don’t
underestima
te lookalike
audience
Don’t focus
on CTR only
Don’t follow
customer
everywhere
Don’t forget
to target the
cart
abandonment
Don’t forget
to define
your
business
objective
Don’t
show only
two or
three ads
Don’t fail
to
measure
success
Don’t show
too much
impression
Don’t forget
to refine
your target
audience

17. VI. CONCLUSION
- Facebook Remarketing is a great way to reach people who have special
interests into products and services.
- Two ways to use Facebook Remarketing: FBX or WCA
- There are many benefits being experienced by famous brands in the world in
general and that in Vietnam in specific.
- There are some things that you need to be focus on if using Facebook
Remarketing

18. THANKS FOR LISTENING!