Guest lecture slides given by MixORG trainers for the initiative of MixORG for reaching out to campuses to nurture talent for social media industry.

1. MixORG
–
making
brands
go
social
©
MixOrg
2011

2.  Introduc<on
 Guest
Lecture
Topic
:
Career
in
Social
Media
and
Social
Media
in
Career
 About
the
Basic
Workshop
(paid)
 Ques<ons
©
MixOrg
2011

3. About
Social
Media
Industry
and
MixORG
©
MixOrg
2011

4. ©
MixOrg
2011

5.  Consumers
are
increasingly
spending
their
<me
online
and
on
social
media
plaLorms
like
Facebook,
LinkedIn,
TwiPer
etc
 Social
media
is
becoming
a
plaLorm
for
mul<
way
interac<on,
sharing
and
hearing
of
views
and
increasingly
discovering
brands
 Brands
need
to
create,
monitor
and
maintain
their
professional
presence
on
the
right
social
media
channels
to
engage
present
and
poten<al
customers
©
MixOrg
2011

6.  We
are
a
social
media
marke<ng
company
based
out
of
Delhi,
known
as
MixORG
 We
are
into:
 Social
Media
Marke<ng
Services
 Social
Media
Educa<on
©
MixOrg
2011

7. ©
MixOrg
2011

8. Today’s
Topic
©
MixOrg
2011

9.  Marke<ng
professionals
 Engineering
professionals
©
MixOrg
2011

10.  You
can
translate
the
customer
need
into
a
successful
campaign
 You
understand
the
user
behavior
on
Internet
 You
can
make
the
campaigns
go
viral
 You
are
always
willing
to
experiment
with
the
new
tool
before
most
of
your
friends
are
©
MixOrg
2011

11.  You
are
good
in
one
of
the
programming
languages
of
web.
Such
as
PHP,
Python,
Java
etc
 You
are
good
with
JavaScript
 You
understand
HTML
(HTML5
is
the
next
big
thing)
 You
can
quickly
hack
up
a
working
prototype
with
third
party
APIs
 You
know
basics
of
web
©
MixOrg
2011

12.  Some
of
the
important
trends
which
are
going
to
effect
students
of
ins<tutes
world
over
is
increasing
use
of
social
media
tools
for
produc<vity
 Use
of
TwiPer
for
finding
news,
events
 Use
of
medium
such
as
twiPer
by
companies
world
over
is
becoming
a
standard
to
take
customer
complaints
 Use
of
Facebook
to
do
brand
management
 Being
on
top
in
usage
of
social
media
tools
helps
not
only
in
customer
rela<onship
management
but
also
dissemina<on
and
brand
building
 Use
of
LinkedIn
to
do
hiring
 In
<mes
to
come
social
media
marke<ng
will
become
integral
part
of
course
curriculum
for
marke<ng/technical
students
©
MixOrg
2011

13.  Find
jobs
 Manage
your
reputa<on
and
be
discovered
 Find
opportuni<es
 Lead
genera<on
 Brand
Management
 Sales/Business
development
 Community
management
 Awareness
and
keeping
in
touch
©
MixOrg
2011

14. Empower
yourself
through
our
workshops
"Self-­‐education
is,
I
firmly
believe,
the
only
kind
of
education
there
is."
-­‐Isaac
Asimov
©
MixOrg
2011

15. ©
MixOrg
2011

16. Our
offering
for
academia
Giving
you
skills
for
life:
• As
a
student
you
enhance
your
skill
set
and
enable
yourself
to
chose
and
learn
from
the
Internet
and
grow
yourself
• As
a
future
worker
you
make
yourself
fit
for
the
job
and
ready
with
the
skillset
required
to
shine
out!
• Get
a
certificate

17.  Team
of
highly
qualified,
crea<ve
individuals
 Prior
experience
in
project
management,
social
media
strategy,
IT
implementa<on,
sales
and
marke<ng
©
MixOrg
2011

18. Sachin
Gaur
 Gradua<on
–
B.
Tech,
Comp
Sc,
Jamia
Millia
Islamia,
2005,
Post
Gradua<on
–
MSc(Tech)
Aalto
University,
Finland
2009,
MSc(Tech)
Tartu
University,
Estonia
2009.
Pursuing
Doctoral
studies
in
Aalto
University
 Professional
Experience
 Adobe
India
,
worked
on
Adobe
Reader
team
and
filed
eleven
patents
while
at
the
stay
at
Adobe
(2+
years).
 Researcher
in
Social
Media
PlaLorms
for
HIIT,
Finland
(1.5
years)
 Coauthor
of
a
book
on
Innova<on
and
Energy
sector
©
MixOrg
2011

19. Gaurav
Dhir
 Gradua<on
–
B.
Tech,
Comp
Sc,
Jamia
Millia
Islamia,
2005,
Post
Gradua<on
–
PGDCM,
IIM
CalcuPa,
2007
 Professional
Experience
 Nokia
India
–
sales
of
mobile
phones
in
city
and
upcountry
markets
based
out
of
Jaipur
and
Udaipur,
Rajasthan
(2
and
a
half
years)
 Olam
Interna<onal
–
procurement
of
agri-­‐commodi<es,
Ivory
Coast,
Africa
(1
year)
©
MixOrg
2011

20. Ac.vity
Type
Price
Basic
Workshop
700
INR/participant
©
MixOrg
2011

21. Contact
us
on:
workshop@mixorg.com