1. Using Social Media to
Build your Brand

2. The State of Social Media Q4 2011
• Social networks and blogs continue to dominate
American’s time online, now accounting for nearly a
quarter of total time spent on the internet.
• 274.2 million Americans have internet access.
• Pinterest is the emerging social network with 4.5
million unique visitors in October, 2011.
• Social media has grown rapidly – today nearly 4 in 5
active internet users visit social networks and blogs.
• Americans spend more time on Facebook than they
do on any other U. S. website.
• Close to 40% of social media users access social media
content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/

3. Why Integrate Social Media?
• Study Shows Small Businesses That
Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-
Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

4. The Tools and How They’re Used
Connect Listen Engage Publish

5. Home Base

6. Listen -- Tools
The quickest way to monitor content on the
social Web is to use a feed reader.

9. Connect
• Find people like you, or those who share
community interests and expand your network
• Read lots of content, follow the communities’
blogs
• Learn who makes up your network; who are
fans and followers?
• Enter contacts regularly into your social
networks.

13. Engage
1. Reward fans
2. Be helpful
3. Connect your network
4. Endorse others
5. Produce frequent,
quality content
6. Create meaningful,
long-lasting
relationships

14. Engage: Facebook

15. Engage: Facebook
• Use 3rd Party app for ALL promotions.
• Update to new timeline page profile: use
timeline feature to tell the story of the
Newsplex.
• Post as Newsplex; comment as individuals.
• Schedule responsiveness and engagement
with on-air personalities.
• Consider personal brand pages.

18. Twitter:
an estimated 225 million
users, generating 65 million
tweets a day and handling over
800,000 search queries per day.
Wow.

19. Connect -- Twitter

20. Strategies
Minimize time - Maximize Engagement
• Helpful tools:
– OneForty
– Bufferapp
– Tweetdeck
– Hootsuite

21. The Ins and Outs of Twitter
• The “Rules”
– Written and Unwritten
• The “Lingo” & making it work for you
– DM -- MT
– RT -- .@
–@ -- tweet-ups
–# -- twtvite, twitpic, etc.

22. Don’t
• Only “push”
• Publish only your own
links
• Be a robot
• Ignore replies
• Have zero friends
• Leave profile or photo
blank

23. Do
• Understand the difference between personal
and private.
– Nothing private ever goes online. Ever.
• If you do post pictures, make sure they are for
public viewing, no matter how you’re sharing
them.
• Tweet with your audience and intentions in
mind.

24. Don’t
• Don’t block people following you unless they
are obnoxious spammers (in which case, block
away).
• Don’t sell, sell, sell, instead, take the time to
engage in conversation with those who follow
you and those you follow.
• Don’t regurgitate endlessly.
• Use AutoDM’s.
• Just push out your content — engage.

25. Minimize time - Maximize
Engagement
• Helpful tools:
– Hubspot
– Tweetdeck
– Hootsuite
– Bufferapp

26. Measurement

28. Trending Hashtags
Who's #notguilty about eating all the tasty treats they want?!"

32. Crisis Communication Basics
• Own up when caught
• Apologize quickly
• If appropriate, make amends, fix what’s
wrong, and begin the process of restoring
faith in your brand
• Be sincere
• No, you can’t delete tweets

33. Publish
Small Businesses That Blog Get 55% More
Website Visitors
– Tell the story behind the story
– Capture search engine results
– Share your information in a compelling way
– Produce content to share across networks
– Create brand loyalty

35. Questions?
Thank You!
mjaggers@jaggerscommunications.com
www.jaggerscommunications.com