Presentation delivered at Waynesboro Area Learning Tree for the Greater Augusta Chamber of Commerce members and friends on Dec. 3, 2010.

1. Creating a Social Media Strategy for your BusinessCreated by Standing Partnership

2. Table of Contents Overview of the Social Media Landscape Before You Begin Elements of a Digital Communications Plan The Six Ways to Use Social Media to Promote your Brand and your Business Scheduling the Steps Executing the Campaign

3. Why Integrate Social Media? Brands that are the most engaged in social mediasaw their revenue grow during 2008 by 18 percentwhile the least engaged brands saw losses of negative 6 percent. http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

4. Why Integrate Social Media? Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

5. Why Integrate Social Media? Search engine optimization Enhanced awareness Collaboration and knowledge sharing Direct conversation Thought leadership Instant feedback Relationships 5

7. Social Media Continuum of Tools Connect Listen Engage Publish

8. Focus Efforts on a Few The “Big Three”

9. Before You Begin Identify Brand Determine Parameters Define Goals

10. Identify Your Brand Who are you? What business are you in? What people do you serve? What are the special needs of the people you serve? With whom are you competing? What makes you different from those competitors? What’s the benefit? What unique benefit does a client derive from your service?

11. Identify Your Brand: Ingredient, Endorser or Destination?

12. Identify Your Brand What is the ONE THING that you can address with authority? 1

13. Define Parameters Who will manage the community? Who will contribute? What are the rules of engagement?

14. Define S.M.A.R.T. Goals Specific Measurable Actionable Realistically high Time-bound

15. The Six Ways to Use Social Media Create and Maintain Infrastructure Listen Publish Connect Engage Evaluate 6

16. ONE: Develop Infrastructure Web site Blog Both?

17. Home Base

18. TWO: Listen What are your customers saying about you? How do you KNOW? How can you answer customers’ questions before you’re even asked?

19. TWO: Listen The quickest way to monitor content on the Web is to use a feed reader.

20. TWO: Listen -- Tools

21. THREE: Publish “Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.” — Robert Scoble and Shel Israel “Naked Conversations”

22. “If you’re going to make a sex tape, get your hair done, smile to the camera, because nothing like that ever stays private, so you might as well look good.”

23. Connect Find people like you Read lots of content Learn who makes up your network

25. FOUR: Connect -- Facebook

26. FOUR: Connect -- Twitter

27. Twitter – understand your Klout

28. FIVE: Engage Reward fans Be helpful Connect your network Endorse others Produce frequent, quality content Create meaningful, long-lasting relationships

30. Measure Progress

31. Celebrate Successhttps://www.google.com/analytics

32. The Six Ways to Use Social Media Create and Maintain Infrastructure Listen Publish Connect Engage Evaluate 6

33. Thank YouQuestions?www.standingpr.com/bloghttp://www.google.com/profiles/marijean.jaggers