1. MIND THE GAP, PLEASE
CONNECTED PRODUCTS
AND THEIR CONTEXT
MARTIN SPINDLER | @mjaysMARTIN SPINDLER | @mjays

2. 1.5 GFLOPS

3. 1.5 GFLOPS

4. 2.9 GFLOPS

6. INTERNET OF THINGS
INDUSTRIAL INTERNET
INTERNET OF EVERYTHING

7. INDUSTRY 4.0
INTERNET OF CUSTOMERS
WEB SQUARED

8. CHIPS
EVERYWHERE!

9. “Boil your kettle
with your smart
phone, anywhere
in your home.”

13. Masdar City

14. New Song-Do City

18. TITLE TEXT
!
MARTIN SPINDLER | @mjays
X10 Powerhouse
for C64
1986

22. TITLE TEXT
!
MARTIN SPINDLER | @mjays

23. “By the summer of
2012, the majority
of the televisions
you see in stores will
have Google TV
embedded.”

28. FRIDGES 14 YEARS
CARS 12 YEARS
SMART PHONES 2 YEARS
REPLACEMENT CYCLES

30. 5MB in the mid-70s
!
!
How much does your
software update weigh?

32. “Today I would insist on
doing hardware with a
service. I’m involved in two
new hardware companies, […]
both of them rely on services
attached to a device. In my
opinion, a service attached to
a device is the main reason to
go into hardware.”
— Christoph Maire,
Angel Investor

34. “By the summer of
2012, the majority
of the televisions
you see in stores will
have Google TV
embedded.”

36. “I sort of regard the
network as being like
the next generation of
electricity: it will end up
hitting all products
sooner or later. But we
won’t really think about
them as being
“networked products,”
in the way we don’t
think about things as
‘electrical products.‘”
— Matt Webb, BERGcloud

37. BE MINDFUL WHERE YOU
PUT THE SMARTS
1/3

38. SOLVE A PROBLEM
FROM DAY ONE
2/3

39. DON’T SELL CONNECTIVITY
SELL A BETTER PRODUCT
3/3

40. THANK YOU,
AND GOOD LUCK.
MARTIN SPINDLERMARTIN SPINDLER | @mjays

41. MARTIN SPINDLER | @mjays
MARTIN SPINDLER
STRATEGY CONSULTANT
!
hello@martinspindler.net
twitter.com/mjays