Hy-Vee is a supermarket chain founded in 1930 in Iowa that has grown to 228 stores across 8 Midwestern states. It began as a single store operated by Charles Hyde and David Vredenburg on a profit-sharing basis. Today, Hy-Vee focuses on providing excellent customer service and quality, healthy foods while promoting sustainability. Its mission is to make lives easier, healthier and happier through programs like Live Healthy America wellness challenges and Upromise rewards for healthy shopping.

1. By: Simon Yet, Megan Behr, Vemala Devi
Balakrishnan, Michelle Miller

2. History
• Charles Hyde (1883-1970)
• David Vredenburg (1884-1949)
• Dwight Vredenberg (1914-2002)
• Profit-sharing basis

3. • Centerville, Iowa
• In-store departments
History •
•
Employees’ Trust Fund
100th store; Keokuk Iowa
• Online grocery shopping
First Hy-Vee store, 1930

4. Present – 21st Century
• In-store Dietitians
• Season’s Magazine
• 228 stores in over 8 states
• New items: Baking stone breads and sushi
Hy-Vee 2010

5. Values and Vision
• Mission Statement
“Making lives, easier, healthier, and happier.”
• Slogan
“A helpful smile, in ever aisle.”
• Goals
• Excellent customer service
• quality foods
• low prices
Hy-vee Ad
Helpful smile!

6. Values and Vision
• Promotes healthy lifestyles
• Health Market
• In-store Dietitians
• NuVal Nutritional Scoring System
• 1-100
• Health Section on Website

7. Values and Vision
• Sustainability Mission
• “To promote the well-being of our
customers, employees, communities, and the global
environment.”
• What is Hy-Vee doing?
• Energy and resource conservation
• Waste reduction and recycling
• Product sourcing and packaging
• What can you do?
• Use a reusable bag
• Purchase green products

8. Programs
(1)Live Healthy America (2)Upromise

9. Live Healthy America
100 Days Wellness Challenge
• Do it
• Record
• Success!
Making lives easier, healthier, happier.

10. Upromise
Guilt free shopping!
 Making lives easier, healthier, happier.

11. Branding and Website
www.hyvee.com

12. Comparison
www.dahlsfoods.com

13. Work Cited
• http://www.google.com/imgres?q=hyvee+employees
• http://www.google.com/imgres?q=hyvee+ad
• http://www.hy-vee.com/company/about-hy-
vee/history/default.aspx
• http://www.google.com/imgres?q=hyvee+nuval
• http://www.google.com/imgres?q=hyvee+nuval+comparisons
• http://www.google.com/imgres?q=hyvee+reusable+bag
• http://www.google.com/imgres?q=live+healthy+america
• http://www.google.com/imgres?q=upromise