SlideShare una empresa de Scribd logo

Marketing Virtual Reference

•
•
M.J. D'Elia
M.J. D'Elia

Here's a short presentation I did for OCULA on marketing in libraries. After the presentation, I participated in a panel discussion.

EducaciónEmpresarialesTecnología
1 de 14
Successful Strategies for Marketing Virtual Reference M.J. D’Elia University of Guelph OCULA Workshop November 4, 2005
University of Guelph Virtual Reference Launch Campaign 2003
Promoting a new service is always sexier than advertising an existing one.
Promoting a new service is always sexier than advertising an existing one. On any given day our existing services are brand new to many patrons.
M.J. D’Elia mdelia@uoguelph.ca Academic Liaison Librarian Engineering, Economics, Marketing University of Guelph

Recomendados

Bcit Soc Med
Bcit Soc MedBcit Soc Med
Bcit Soc Med
Tris Hussey
 
Groundwork-OneFile presentation
Groundwork-OneFile presentationGroundwork-OneFile presentation
Groundwork-OneFile presentation
Rebecca Munton
 
curriculum vitae
curriculum vitaecurriculum vitae
curriculum vitae
Claus Hermansen
 
Virtual Reference Shelf
Virtual Reference ShelfVirtual Reference Shelf
Virtual Reference Shelf
lmwallis
 
Virtual World, Virtual Reference
Virtual World, Virtual ReferenceVirtual World, Virtual Reference
Virtual World, Virtual Reference
Lorin Flores
 
Gamestorming Virtual Reference
Gamestorming Virtual ReferenceGamestorming Virtual Reference
Gamestorming Virtual Reference
Suzanne Bernsten
 
Service Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local PerspectiveService Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local Perspective
Christine Tobias
 
Virtual Reference
Virtual ReferenceVirtual Reference
Virtual Reference
SharonYang
 

Recomendados

Bcit Soc Med
Bcit Soc MedBcit Soc Med
Bcit Soc Med
Tris Hussey
 
Groundwork-OneFile presentation
Groundwork-OneFile presentationGroundwork-OneFile presentation
Groundwork-OneFile presentation
Rebecca Munton
 
curriculum vitae
curriculum vitaecurriculum vitae
curriculum vitae
Claus Hermansen
 
Virtual Reference Shelf
Virtual Reference ShelfVirtual Reference Shelf
Virtual Reference Shelf
lmwallis
 
Virtual World, Virtual Reference
Virtual World, Virtual ReferenceVirtual World, Virtual Reference
Virtual World, Virtual Reference
Lorin Flores
 
Gamestorming Virtual Reference
Gamestorming Virtual ReferenceGamestorming Virtual Reference
Gamestorming Virtual Reference
Suzanne Bernsten
 
Service Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local PerspectiveService Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local Perspective
Christine Tobias
 
Virtual Reference
Virtual ReferenceVirtual Reference
Virtual Reference
SharonYang
 
Open Your Mind, Open Your Library (Slides): Texas Library Association 2016
Open Your Mind, Open Your Library (Slides): Texas Library Association 2016Open Your Mind, Open Your Library (Slides): Texas Library Association 2016
Open Your Mind, Open Your Library (Slides): Texas Library Association 2016
M.J. D'Elia
 
Open Your Mind, Open Your Library (Handout): Texas Library Association 2016
Open Your Mind, Open Your Library (Handout): Texas Library Association 2016Open Your Mind, Open Your Library (Handout): Texas Library Association 2016
Open Your Mind, Open Your Library (Handout): Texas Library Association 2016
M.J. D'Elia
 
The Experience of Innovation
The Experience of InnovationThe Experience of Innovation
The Experience of Innovation
M.J. D'Elia
 
Habits not Hype: Startup Thinking 101
Habits not Hype: Startup Thinking 101Habits not Hype: Startup Thinking 101
Habits not Hype: Startup Thinking 101
M.J. D'Elia
 
How to run your Library like a Startup
How to run your Library like a StartupHow to run your Library like a Startup
How to run your Library like a Startup
M.J. D'Elia
 
How to run your Library like a Startup
How to run your Library like a StartupHow to run your Library like a Startup
How to run your Library like a Startup
M.J. D'Elia
 
Low-Tech Dashboards for Assessment
Low-Tech Dashboards for AssessmentLow-Tech Dashboards for Assessment
Low-Tech Dashboards for Assessment
M.J. D'Elia
 
Game-based Learning (ARGs)
Game-based Learning (ARGs)Game-based Learning (ARGs)
Game-based Learning (ARGs)
M.J. D'Elia
 
Intro to Customer Development (for Libraries)
Intro to Customer Development (for Libraries)Intro to Customer Development (for Libraries)
Intro to Customer Development (for Libraries)
M.J. D'Elia
 
Business Models for Library Success
Business Models for Library SuccessBusiness Models for Library Success
Business Models for Library Success
M.J. D'Elia
 
When Startups and Libraries Collide
When Startups and Libraries CollideWhen Startups and Libraries Collide
When Startups and Libraries Collide
M.J. D'Elia
 
Pitch Camp: Writers Workshop 2015
Pitch Camp: Writers Workshop 2015Pitch Camp: Writers Workshop 2015
Pitch Camp: Writers Workshop 2015
M.J. D'Elia
 
Startup Thinking 101 for Libraries: Workshop
Startup Thinking 101 for Libraries: WorkshopStartup Thinking 101 for Libraries: Workshop
Startup Thinking 101 for Libraries: Workshop
M.J. D'Elia
 
Startup Thinking 101 for Libraries: Workbook
Startup Thinking 101 for Libraries: Workbook Startup Thinking 101 for Libraries: Workbook
Startup Thinking 101 for Libraries: Workbook
M.J. D'Elia
 
Startup Thinking and Libraries
Startup Thinking and LibrariesStartup Thinking and Libraries
Startup Thinking and Libraries
M.J. D'Elia
 
Creating a Culture of Innovation (in Libraries)
Creating a Culture of Innovation (in Libraries)Creating a Culture of Innovation (in Libraries)
Creating a Culture of Innovation (in Libraries)
M.J. D'Elia
 
Libraries Meet Startups: An Unusual Love Story
Libraries Meet Startups: An Unusual Love StoryLibraries Meet Startups: An Unusual Love Story
Libraries Meet Startups: An Unusual Love Story
M.J. D'Elia
 
Innovation Boot Camp: OALT/ABO Conference 2012
Innovation Boot Camp: OALT/ABO Conference 2012Innovation Boot Camp: OALT/ABO Conference 2012
Innovation Boot Camp: OALT/ABO Conference 2012
M.J. D'Elia
 
Startup Library Full Day Workshop: OCULA Spring Conference 2013
Startup Library Full Day Workshop: OCULA Spring Conference 2013Startup Library Full Day Workshop: OCULA Spring Conference 2013
Startup Library Full Day Workshop: OCULA Spring Conference 2013
M.J. D'Elia
 
Mindshifts: Computers in Libraries 2014
Mindshifts: Computers in Libraries 2014Mindshifts: Computers in Libraries 2014
Mindshifts: Computers in Libraries 2014
M.J. D'Elia
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
Maestría en Comunicación Digital Interactiva - UNR
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
christianmathematics
 

Más contenido relacionado

Más de M.J. D'Elia

The Experience of Innovation
The Experience of InnovationThe Experience of Innovation
The Experience of Innovation
M.J. D'Elia
 
How to run your Library like a Startup
How to run your Library like a StartupHow to run your Library like a Startup
How to run your Library like a Startup
M.J. D'Elia
 
Game-based Learning (ARGs)
Game-based Learning (ARGs)Game-based Learning (ARGs)
Game-based Learning (ARGs)
M.J. D'Elia
 
Intro to Customer Development (for Libraries)
Intro to Customer Development (for Libraries)Intro to Customer Development (for Libraries)
Intro to Customer Development (for Libraries)
M.J. D'Elia
 
Pitch Camp: Writers Workshop 2015
Pitch Camp: Writers Workshop 2015Pitch Camp: Writers Workshop 2015
Pitch Camp: Writers Workshop 2015
M.J. D'Elia
 

Más de M.J. D'Elia (20)

Open Your Mind, Open Your Library (Slides): Texas Library Association 2016
Open Your Mind, Open Your Library (Slides): Texas Library Association 2016Open Your Mind, Open Your Library (Slides): Texas Library Association 2016
Open Your Mind, Open Your Library (Slides): Texas Library Association 2016
 
Open Your Mind, Open Your Library (Handout): Texas Library Association 2016
Open Your Mind, Open Your Library (Handout): Texas Library Association 2016Open Your Mind, Open Your Library (Handout): Texas Library Association 2016
Open Your Mind, Open Your Library (Handout): Texas Library Association 2016
 
The Experience of Innovation
The Experience of InnovationThe Experience of Innovation
The Experience of Innovation
 
Habits not Hype: Startup Thinking 101
Habits not Hype: Startup Thinking 101Habits not Hype: Startup Thinking 101
Habits not Hype: Startup Thinking 101
 
How to run your Library like a Startup
How to run your Library like a StartupHow to run your Library like a Startup
How to run your Library like a Startup
 
How to run your Library like a Startup
How to run your Library like a StartupHow to run your Library like a Startup
How to run your Library like a Startup
 
Low-Tech Dashboards for Assessment
Low-Tech Dashboards for AssessmentLow-Tech Dashboards for Assessment
Low-Tech Dashboards for Assessment
 
Game-based Learning (ARGs)
Game-based Learning (ARGs)Game-based Learning (ARGs)
Game-based Learning (ARGs)
 
Intro to Customer Development (for Libraries)
Intro to Customer Development (for Libraries)Intro to Customer Development (for Libraries)
Intro to Customer Development (for Libraries)
 
Business Models for Library Success
Business Models for Library SuccessBusiness Models for Library Success
Business Models for Library Success
 
When Startups and Libraries Collide
When Startups and Libraries CollideWhen Startups and Libraries Collide
When Startups and Libraries Collide
 
Pitch Camp: Writers Workshop 2015
Pitch Camp: Writers Workshop 2015Pitch Camp: Writers Workshop 2015
Pitch Camp: Writers Workshop 2015
 
Startup Thinking 101 for Libraries: Workshop
Startup Thinking 101 for Libraries: WorkshopStartup Thinking 101 for Libraries: Workshop
Startup Thinking 101 for Libraries: Workshop
 
Startup Thinking 101 for Libraries: Workbook
Startup Thinking 101 for Libraries: Workbook Startup Thinking 101 for Libraries: Workbook
Startup Thinking 101 for Libraries: Workbook
 
Startup Thinking and Libraries
Startup Thinking and LibrariesStartup Thinking and Libraries
Startup Thinking and Libraries
 
Creating a Culture of Innovation (in Libraries)
Creating a Culture of Innovation (in Libraries)Creating a Culture of Innovation (in Libraries)
Creating a Culture of Innovation (in Libraries)
 
Libraries Meet Startups: An Unusual Love Story
Libraries Meet Startups: An Unusual Love StoryLibraries Meet Startups: An Unusual Love Story
Libraries Meet Startups: An Unusual Love Story
 
Innovation Boot Camp: OALT/ABO Conference 2012
Innovation Boot Camp: OALT/ABO Conference 2012Innovation Boot Camp: OALT/ABO Conference 2012
Innovation Boot Camp: OALT/ABO Conference 2012
 
Startup Library Full Day Workshop: OCULA Spring Conference 2013
Startup Library Full Day Workshop: OCULA Spring Conference 2013Startup Library Full Day Workshop: OCULA Spring Conference 2013
Startup Library Full Day Workshop: OCULA Spring Conference 2013
 
Mindshifts: Computers in Libraries 2014
Mindshifts: Computers in Libraries 2014Mindshifts: Computers in Libraries 2014
Mindshifts: Computers in Libraries 2014
 

Último

Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
MateoGardella
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Último (20)

Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 

Marketing Virtual Reference

  • 1. Successful Strategies for Marketing Virtual Reference M.J. D’Elia University of Guelph OCULA Workshop November 4, 2005
  • 2.
  • 3. University of Guelph Virtual Reference Launch Campaign 2003
  • 4. Promoting a new service is always sexier than advertising an existing one.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Promoting a new service is always sexier than advertising an existing one. On any given day our existing services are brand new to many patrons.
  • 14. M.J. D’Elia mdelia@uoguelph.ca Academic Liaison Librarian Engineering, Economics, Marketing University of Guelph