The document discusses how to energize communities through social media. It emphasizes that community is defined by the people involved, not organizations. It stresses that communities need a shared purpose that can align with business objectives. Additionally, it notes that communities form most effectively in small groups, and that participation, passion, and champions are important for a community to thrive.

1. Energizing Community through the Social Web www.SOCIAL FISH .org

3. Outcomes (social web) Conversation Collaboration Collective Action

4. Lesson 1 Community is made up of people (not organizations)

5. Lesson 1 Community is made up of people (not organizations)

6. Lesson 1 Community is made up of people (not organizations)

7. Lesson 2 Communities need purpose

8. Lesson 2 Communities need purpose videos photos friends books jobs Name that Website

9. Lesson 2 Communities need purpose

10. Lesson 3 Community is defined by the participants

11. Lesson 3 Community is defined by the participants Who What Where When

12. Lesson 3 Community is defined by the participants

13. Lesson 4 Community happens in small groups

14. Lesson 4 Community happens in small groups

15. Lesson 4 Community happens in small groups What suit are you?

17. Questions http://www.buzz2009.org/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/