1. Cloud Computing
Training for Content
Providers
MJ Drouin,
VidTrans 2011

2. Who Am I?
• Director with 15 years of Media experience, I lead technical teams of up to 30 people and 3
managers to deliver most aspects of the business - Operations, Customer Services, Information
Technologies, Project Management, Engineering, and Procurement. I developed expertise in
managing cable, wireless, satellite, transmission, engineering and software development. I worked
at Bell, Teleglobe, Intelsat, CBC and as a expert consultant.
• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP
• I have extensive experience in speaking since the 90's (ouf!), subjects were always a mix of
technologies, commerce and management.
– Past engagements included: My video is a file, now what? (2010), DVB-H: Video over IP goes
wireless (2010), Service Oriented Architecture (SOA): Tutorial for the Broadcast Community (2010),
Pitfalls of SW development: What every executive should know (2009), 8 weeks on Twitter: I love it!
(2009), The Future of Broadcast Archive Systems (2008), DVB-H: Video over IP goes Wireless
(2006), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training
(1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.
• http://www.linkedin.com/in/mjdrouin
• http://twitter.com/mjdrouin
2/23

3. Last year’s Cloud
Computing
2010 Emerging Technologies
Last year’s SOA
3/23

4. Agenda
• SOA & Virtualization • Not so great… …but wonderful
• Definitions & Comparisons: • Enablers for Cloud Computing:
Deployment & Service Models Standards
• Cloud Computing Architecture • What’s in it for Content
• US Market Forecasts Providers?
• Main players • VAAS
• Broadcast vendors on their • Summary
way to cloud computing
• Conclusion
4/23

5. Service Oriented Architecture
XML, Web Services, MXF
5/23

6. Virtualization
6/23

7. 7/23

8. SOA + Virtualization
• Software: Service Oriented Architecture
• Hardware: Virtualization
 Independent SOFTWARE layers + WWW =
CLOUD COMPUTING
8/23

9. Cloud Computing is…
A Software & Hardware
Revolution

10. Definitions: Deployment models
Community Characteristics
Private Public • On-demand, self-
service
• Broad Network
Hybrid (2 linked) Access
Public
Private • Resource Pooling
• Rapid Elasticity
• Measured Service
10/23

11. Definitions: Service Models
• SaaS: Software as a Not to be confused with:
• CaaS: Computing as a Service (IaaS)
Service
• BaaS: Business Process as a Service
• PaaS: Platform as a (SaaS)
• SDP: Service Development Platform
Service (Telecom) (PaaS)
• IaaS: Infrastructure
• Caas: Communication as a Service
as a Service
• EaaS: Everything as a Service
11/23

12. Cloud Computing Architecture
12/23

13. Deployment Model Private Commu Public
Comparison -nity
Initial Installation Speed
On-demand rental model
Cost savings
Scaling
Maximization Resources
Simplification
Unlimited Resources
Control over performance
Commitment
13/23

14. SaaS US Market Forecast
14/23

15. Main Players
15/23

16. Broadcast Vendors
Image processing
Video conference
16/23
Video encoding

17. Not so great… …but wonderful!
• Competitive advantage of a specific tool, custom • Maturity & Standards
textures, shades, etc • Short-cut to web
• Is LAN/WAN & Computers ready for Broadcast • Business Metrics
Highly specialized and demanding apps?
• Cost tracking per
• Complex tools requiring external objects: When project
flattening video to send to play out servers
• Mobility
• Shared information from producers of latest movie,
liability for content you don’t own, or journalist • Pay as you go
scoops – visibility in a centralized location and with • Quick implementation
3rd parties? • Collaboration
• Reliability: SPoF, last minute reviews • Geographically and
• Costs control: Quality vs Arts vs Costs platform diverse teams
• Performance Control 17/23

18. Standards for Media Workflow = Enabler for Cloud Computing
Video Encoding, Video Storage, Security, Access,
Image processing Metrix, Elasticity multi-screen
conversions
18/23

19. What’s in it for Content Providers?
• Upload/download – non real-time or real time (sports, breaking news)
• Low res proxy in real time
• Decentralized Access to centralized resources
• Virtual Desktop
• Mail
• CRM
• Office tools 19/23

20. When VaaS? Video as as Service?
20/23

21. Summary
• Video over IP: Certainly!
• Identity Management:
Discipline…
• Standards, standards,
standards: Real time,
files, workflows  Don’t
forget the cloud!
• M&M: Mobility Mindshift
• Ours to loose
21/23

22. Gartner:
Top 10 Strategic Technologies for 2011
#4. Video
“Video is not a new media form, but its use as a standard media type
used in non-media companies is expanding rapidly. Technology trends in
digital photography, consumer electronics, the web, social software,
unified communications, digital and Internet-based television and mobile
computing are all reaching critical tipping points that bring video into the
mainstream. Over the next three years Gartner believes that video will
become a commonplace content type and interaction model for most
users, and by 2013, more than 25 percent of the content that workers
see in a day will be dominated by pictures, video or audio.”
22/23

23. Conclusion: Traffic over the internet
23/23