This presentation provides recommended action steps and shortcuts for building a powerful, LGBT social presence on mainstream social networks. Note that these action steps and shortcuts are applicable to targeting not just the LGBT community - but also almost any niche, target social audience. Social 2 Go-Go's social marketing strategy incorporates principles of both: (1) Content strategy (services covered by most marketing & PR agencies) -&- (2) Audience development (services generally not covered by marketing & PR agencies) Interested in learning more? Contact us anytime for your complimentary, initial consultation. Serious business inquiries only, please. Michael J.D. Warner Principal, Social 2 Go-Go Email: michael@social2gogo.com

1. How to Develop an
LGBT Social Presence
Presented by
Michael J.D. Warner, Social 2 Go-Go
Social Marketing

2. Development
of
social
presence
is
part
‘art’
+
part
‘science’:
I. Overview
Content
Strategy
(‘Art’)
Audience
Development
(‘Science’)

3. I. Overview
MAXIMUM
social
presence
will
be
achieved
with
a
social
marketing
plan
that
includes
BOTH:
1. Content
Strategy
(text
+
media)
that
encourages
target
users
to
engage
with
you.
2. Audience
Development
(social
tools)
that
encourages
target
users
to
follow
you.

4. II. Content Strategy
1.
WHO
is
your
target
audience?

5. II. Content Strategy
2.
WHERE
is
your
target
audience?
i.
Primary
social
networks:
Facebook
Twitter
Instagram
Google+

6. II. Content Strategy
2.
WHERE
is
your
target
audience?
ii.
Secondary
social
networks:
Pinterest
Tumblr
YouTube
Soundcloud
LinkedIn
Grindr
Foursquare

7. II. Content Strategy
2.
WHERE
is
your
target
audience?
iii.
Regional
social
networks:
VK
(Russia)
Mixi
(Japan)
Weibo
(China)

8. II. Content Strategy
3.
WHICH
keywords
+
hashtags
are
popular
with
your
target
community?
#instagay
#f4f
#lgbt
#bromosexual
#gaylatino
#teamlesbian
#twink
#instabear

9. II. Content Strategy
4.
WHEN
should
content
be
shared
to
maximize
reach?
Facebook
⇒
Facebook
Page
Insights

10. II. Content Strategy
4.
WHEN
should
content
be
shared
to
maximize
reach?
Twitter
⇒
Crowdbooster
⇒ SocialBro

11. II. Content Strategy
4.
WHEN
should
content
be
shared
to
maximize
reach?
Instagram
⇒
Iconosquare

12. II. Content Strategy
5.
HOW
can
content
be
shared
most
ef]iciently?
Using
Instagram
+
IFTTT
together:
AUTOMATICALLY
share
Instagram
photos
to
12
SOCIAL
NETWORKS

13. II. Content Strategy
5.
HOW
can
content
be
shared
most
ef]iciently?
Using
IFTTT
‘recipe’:
AUTOMATICALLY
share
Instagram
photos
to
Twitter
as
images
-­‐
instead
of
weblinks
-­‐
for
HIGHER
ENGAGEMENT

14. II. Content Strategy
6.
WHAT
content
is
most
interesting
to
your
target
audience?
‘H.E.R.’
Humor
Emotion
Relevancy

15. IIi. Audience Development
1.
ACTIVELY
follow
Twitter
/
Instagram
/
Google+
users
that:
i.
Share
content
with
hashtags
used
by
your
target
community.

16. IIi. Audience Development
1.
ACTIVELY
follow
Twitter
/
Instagram
/
Google+
users
that:
ii.
Follow
and/or
are
followed
by
your
peers
+
competitors.

17. IIi. Audience Development
1.
ACTIVELY
follow
Twitter
/
Instagram
/
Google+
users
that:
ii.
Follow
and/or
are
followed
by
your
peers
+
competitors.

18. IIi. Audience Development
1.
ACTIVELY
follow
Twitter
/
Instagram
/
Google+
users
that:
iii.
Belong
to
online
communities
where
your
target
users
are
active.

19. IIi. Audience Development
2.
FLUSH
social
users
that
unfollow
you
-­‐or-­‐
that
don’t
follow
you
back
within
5-­‐7
days.

20. IIi. Audience Development
3.
AUTOMATE
likes,
comments
+
follows
on
Instagram
to
DOUBLE
your
engagement
+
audience
growth.

21. IV. Results
STRONGER
Social
Presence
with
4-­‐5x
AUDIENCE
GROWTH

22. Interested
in
learning
more?
Contact
me
anytime:
Michael
J.D.
Warner
Principal,
Social
2
Go-­‐Go
Tel:
+1.917.714.1196
Email:
michael@social2gogo.com
V. Contact