2. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
Content marketing is the marketing and business
process for creating and distributing relevant and
valuable content to attract, acquire, and engage a
clearly defined and understood target audience –
with the objective of driving profitable customer
action. – Content Marketing Institute
(clunky but established)
3. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
Content marketing - Plan, develop
and distribute content that is
engaging and useful to your target
audiences to support a business
goal.
(my definition)
4. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
Break that down (bottom to top)
plan
develop
distribute
content, engaging and useful
to your target audiences
to support a business goal
5. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your target audiences
to support a business goal
7. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your target audiences
to support a business goal
9. Jasmine Sante - Sante Strategies -
@mjsante - @webmavensdc
Find Your Target Audience
1. Identify Market Segments
2. Personas
3. Surveys
4. Analytics
5. Insight tools
6. Evaluate your content metrics
against audiences
10. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content , engaging and useful
to your target audiences
to support a business goal
12. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your target audiences
support a business goal
14. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your target audiences
support a business goal
15.
16. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your target audiences
support a business goal
17.
18. Jasmine Sante - Sante Strategies -
@mjsante - @webmavensdc
Resources Roadmap Running It
People
Budget
Tools
Limitations
Goals
Audience
Strategy
Tactics
Launch Plan
Execution
Testing
Analysis
Creating a Content Marketing Plan