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To Be A Leader 
You Don’t Need A Title
Leadership is about 
influence, not authority.
Exercise tough empathy 
towards your team – 
Give them what they 
need in your opinion, 
and not necessarily what 
they want.
Work hard, smart and have 
fun – No output without 
input. At the same time you 
should love and enjoy what 
you do. Only then you can be 
highly passionate and 
committed.
Think the impossible to 
realize the maximum 
possible – Be bold and 
brave.
Fail young, 
often, and hard 
– Learn from 
mistakes, admit 
them, and stay 
humble.
Recruit, develop and 
empower the best fitting 
ones – Make sure that 
there is a “cultural” and 
mental fit between 
company and employees 
built on a „psychological 
contract.“
Be effective and 
efficient at the 
same time – Do 
the right things in 
the right way.
Practice execution as 
an art – Be focused 
on making decisions 
and implement them 
until the very end in 
the best possible 
manner.
It´s all about 
the long-term – 
If needed, forgo 
and sacrifice 
short-term 
profit and 
benefits for the 
sake of long-term 
growth 
and 
sustainability.
Over-communicate and 
you´ll over-perform – 
Teams, peers, business 
partners, etc. need 
clarity and transparency.
Stay human, 
approachable, and show 
respect – Choose being 
people-focused over 
task-focused, even and 
especially, when push 
comes to shove.
Inspire – Think, 
behave and 
communicate beyond 
pure targets and 
figures. Stimulate 
people around you to 
play and to 
experiment.
Be resilient and 
display a can-do-attitude 
– If 
something does 
not work, try 
something else. 
Be positive and 
radiate 
confidence and 
strength.
Lead a holistically 
fulfilled life – Life is 
much more than 
work and making 
career. Spend 
enough time with 
family, friends, and 
loved ones. Relish 
your hobbies and 
passions without 
bad feelings.
Embrace a Poet and 
Peasant approach – Have 
a strategic mind set and 
simultaneously don´t 
mind diving into details 
and rolling up your 
sleeves.
Stay true to 
yourself and your 
core values – Adapt 
yourself, if 
necessary. Never 
bend yourself. If 
not, you might 
break and might 
lose your heart and 
soul.
Under-promise and over-deliver 
– Walk your talk.
Believe in the good 
– Stay always open-minded 
and curious 
without being 
naive.
Created by Michael Kaplan, based on The 17 Qualities 
And Views Of Great Leaders by Andreas von der Heydt 
All images were created by Logan Campbell, for 
his 100 Strangers project on Flickr.

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17 Qualities And Views Of Great Leaders

  • 1. To Be A Leader You Don’t Need A Title
  • 2. Leadership is about influence, not authority.
  • 3. Exercise tough empathy towards your team – Give them what they need in your opinion, and not necessarily what they want.
  • 4. Work hard, smart and have fun – No output without input. At the same time you should love and enjoy what you do. Only then you can be highly passionate and committed.
  • 5. Think the impossible to realize the maximum possible – Be bold and brave.
  • 6. Fail young, often, and hard – Learn from mistakes, admit them, and stay humble.
  • 7. Recruit, develop and empower the best fitting ones – Make sure that there is a “cultural” and mental fit between company and employees built on a „psychological contract.“
  • 8. Be effective and efficient at the same time – Do the right things in the right way.
  • 9. Practice execution as an art – Be focused on making decisions and implement them until the very end in the best possible manner.
  • 10. It´s all about the long-term – If needed, forgo and sacrifice short-term profit and benefits for the sake of long-term growth and sustainability.
  • 11. Over-communicate and you´ll over-perform – Teams, peers, business partners, etc. need clarity and transparency.
  • 12. Stay human, approachable, and show respect – Choose being people-focused over task-focused, even and especially, when push comes to shove.
  • 13. Inspire – Think, behave and communicate beyond pure targets and figures. Stimulate people around you to play and to experiment.
  • 14. Be resilient and display a can-do-attitude – If something does not work, try something else. Be positive and radiate confidence and strength.
  • 15. Lead a holistically fulfilled life – Life is much more than work and making career. Spend enough time with family, friends, and loved ones. Relish your hobbies and passions without bad feelings.
  • 16. Embrace a Poet and Peasant approach – Have a strategic mind set and simultaneously don´t mind diving into details and rolling up your sleeves.
  • 17. Stay true to yourself and your core values – Adapt yourself, if necessary. Never bend yourself. If not, you might break and might lose your heart and soul.
  • 18. Under-promise and over-deliver – Walk your talk.
  • 19. Believe in the good – Stay always open-minded and curious without being naive.
  • 20. Created by Michael Kaplan, based on The 17 Qualities And Views Of Great Leaders by Andreas von der Heydt All images were created by Logan Campbell, for his 100 Strangers project on Flickr.