Muhammad Karim

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I operate at the intersection of products, content and digital media. My aim is to make a tangible difference in the way people see the world and I believe marketing and new media are powerful tools to accomplish this. Classically trained at Unilever and with experience across FMCG and Media industries, I’m experienced in product and content innovation and delivery, marketing strategy and Project Leadership. I’m often the Digital Champion in the teams I work in, I live and breathe digital and have extensive experience marketing across multiple platforms (SEM, Display and Programmatic, Social Media). I’m particularly interested in innovating with content marketing, especially video....

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Muhammad Karim

Social Media Analytics: Purpose, Process and Pitfalls

Employing an Effective Social Media Strategy

The Analytics and Metrics Around Social Media Strategy

Successfully Monitoring And Measuring Social Media Campaigns

Personal Branding and Enhancing Employee Relations with Social Media