Personal Information
Organización/Lugar de trabajo
Raleigh-Durham, North Carolina Area United States
Ocupación
Director, Digital Strategy
Sector
Advertising / Marketing / PR
Acerca de
Digital marketing executive with 16+ years of marketing expertise. Served in a variety of senior leadership digital marketing roles across the pharmaceutical, consumer products and digital agency industries.
Grounded in the fundamentals of integrated marketing, eCommerce and consumer relationship marketing (CRM) with the in-depth understanding of technical feasibility to ensure success. Passionate digital steward with drive to craft digital strategies that leverage consumer and professional insights, deliver quantifiable results, and maximize the marketing potential of the digital channel.
Prior to joining POZEN, Melissa was head of digital marketing and eCommerce for Burt’s Bees,...
Etiquetas
social media
digital strategy
consumer goods and services
case study
pharmaceutical industry
social media strategy
digital marketing
Ver más
Presentaciones
(1)Personal Information
Organización/Lugar de trabajo
Raleigh-Durham, North Carolina Area United States
Ocupación
Director, Digital Strategy
Sector
Advertising / Marketing / PR
Acerca de
Digital marketing executive with 16+ years of marketing expertise. Served in a variety of senior leadership digital marketing roles across the pharmaceutical, consumer products and digital agency industries.
Grounded in the fundamentals of integrated marketing, eCommerce and consumer relationship marketing (CRM) with the in-depth understanding of technical feasibility to ensure success. Passionate digital steward with drive to craft digital strategies that leverage consumer and professional insights, deliver quantifiable results, and maximize the marketing potential of the digital channel.
Prior to joining POZEN, Melissa was head of digital marketing and eCommerce for Burt’s Bees,...
Etiquetas
social media
digital strategy
consumer goods and services
case study
pharmaceutical industry
social media strategy
digital marketing
Ver más