Our partners receive year-round benefits including events and brand exposure on our digital properties. We actively engage the consumer audience by sharing information to make real, local food available to everyone in Western PA.

1. 2019 PARTNERSHIP OPPORTUNITIES
CONTACT: Erin Hart, 412-657-3028, ehart@american-healthcare.net

2. TABLE OF CONTENTS
Introduction ………………………………………………………………………….. 3
Consumer Engagement …………………………………………………………... 4
Farm to Table Western PA & Cooking Clubs ………………………………….. 5
Western PA Local Food Guide …………………………………………………… 6-7
Farm to Table Connections Business to Business Network ..………………… 8
Retail Partnerships ..…………………………………………………………………. 9
2019 Farm to Table Buy Local Food Conference ……………………………..
at the Pittsburgh Home & Garden Show!
10-11
Partnership Packages ………………………………………………………………. 12-14
2.

3. WHO WE ARE:
FARM TO TABLE WESTERN PA is the region’s premier farm-to-consumer brand. We
promote real, healthy local products through our educational events at schools,
affordable housing communities, corporations, social service agencies and for the
general public. Our programs connect consumers to farms and local food/beverage
producers. Eating locally grown food benefits both our physical health and also our
local economic health.
Our 13th Annual Farm to Table Buy Local Food Conference will be held at the 38th
Annual Pittsburgh Home & Garden Show from March 1 – 10, 2019.
Farm to Table Buy Local is a new non-profit launched in May, 2018! We’re the
Western PA chapter of Buy Fresh Buy Local, a national direct-to-consumer marketing
campaign. We’re promoting healthy, local, real food through Cooking Clubs organized
throughout the region in locations such as affordable housing communities.
Farm to Table Connections of Western PA is our business-to-business network that
provides on-going Lunch & Learn networking meetings throughout the region.
PARTNERSHIPS:
Our partners receive year-round benefits including events and brand exposure on our
digital properties. We actively engage the consumer audience by sharing information
to make real, local food available to everyone in Western PA.
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4. 29K+ E-mail newsletter
18.4K + Facebook fans
11.95K + Twitter followers
3.4K + Instagram followers
1,750+ LinkedIn followers
#keepitrealkeepitlocal
#buyfreshbuylocal
DIGITAL MEDIA
4
25K+ Farm to Table Local Food
Guide & mobile app
55K+ Sessions on
FarmToTablePA.com
55K+ Sessions on
FarmToTablePA.com Blog
20+ Local Food events throughout the
year engaging thousands of Western
Pennsylvania residents.
SOCIAL MEDIA

5. FARM TO TABLE WESTERN PA DOES MANY THINGS…
• Annual Farm to Table Buy Local Food Conference
13th event will be held March 1 – 10, 2019 in conjunction with the Pittsburgh Home & Garden Show.
Engagement includes exhibiting, stage demonstrations & expert speakers and interactive activities.
• Nutrition component of American HealthCare Group Wellness Program
Our parent company provides health & wellness programming at employers, school districts,
affordable housing communities and our own custom Health & Wellness events.
• Local Food Guide & Mobile Application (See next page!)
• Farm to Table Cooking Clubs through non profit Farm to Table Buy Local
We partner with organizations such as affordable housing communities to implement our Food
Coordinator program to provide healthy, real food to their residents.
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6. #
FARM TO TABLE WESTERN PA
LOCAL FOOD GUIDE:
Print & Mobile launching March 1, 2019!!
PRINT EDITION
25,000 printed magazine-style books will be produced and distributed at
the Pittsburgh Home & Garden Show. The publication will be available at
newsstands and visitor centers throughout the region. Content will
include an inventory of local farms, farmers markets, CSAs, food &
beverage producers.
Partners include Chatham University Food Studies program and
Pittsburgh Magazine.
MOBILE APP EDITION
Search our directory for local farms, farmers markets, CSAs, restaurants
and other businesses that grow, produce or support local food in
Western Pennsylvania.
6

7. Circulation: 25,000 for 2019; Deadline January 31, 2019
Listings are free for farms, farmers markets, etc.
DISTRIBUTION INCLUDES:
• Pittsburgh Home & Garden Show
• Newsstands
• Visitor centers
• American HealthCare health & wellness events
• Farmers Market tastings
• Farm to Table Connections Lunch & Learns
• Regional events: Mother Earth News Fair, County Fairs
PRICING FOR ADS OR COUPONS:
• Back Cover $7,500
• Inside back cover $6,500
• Full page $2,500
• Half page $1,500
• Quarter page $1,000
• Business card $750
• Mobile App feature $500/month
7
ADVERTISE IN THE FARM TO TABLE BUY LOCAL FOOD GUIDE

8. FARM TO TABLE WESTERN PA PARTNERSHIP OPPORTUNITIES, continued
Farm to Table Connections of Western PA
Business-to-business network that sponsors lunch & learns throughout the
region for farms and food/beverage producers. Annual memberships include
Buy Fresh Buy Local logo usage. Annual memberships for businesses are
$100/location outside Allegheny County; $200/location in Allegheny County.
• ANNUAL FALL HARVEST TASTING
Every Fall we provide one last farmers market before the season ends.
It’s our annual Thanksgiving celebration! Vendors sample & sell.
• FARM TO TABLE FARMERS MARKET COOKING DEMONSTRATIONS
We come on-site and shop at a farmers market. All the ingredients are
turned into sampling for farmers market shoppers to try new products.
• DIGITAL PLATFORMS
Mobile Local Food Guide app, social media, website, & blog
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9. • Invitation to Grower/Buyer events
• Host Farm to Table Connections Lunch & Learn meals at retailers
site
• Offer “grocery tours” to consumers to find local products on-site
• Buy Fresh Buy Local signage placed on-site
• Marketing campaign through digital/online and event placement
to promote Buy Fresh Buy Local products
• On-site visits by Farm to Table Western PA staff to gather content
to promote retailer.
• Retailer developed content to be shared on Farm to Table media
channels – social, blog & mobile app.
9
CUSTOMIZED RETAIL PARTNERSHIPS: LET’S TALK!

10. We are proud to announce our annual conference will be part of the
Pittsburgh Home & Garden Show! The event is March 1 - 10, 2019. Over
350,000 local consumers attend the event each year.
THE THEME THIS YEAR IS BUY FRESH BUY LOCAL!
We’re celebrating the region’s locally grown and produced food and
beverages. The event will take place throughout the week with local farms
and food/beverage businesses exhibiting, sampling and selling products.
In addition, the Farm to Table Buy Local stages will include health & wellness
speakers, cooking demonstrations, gardening/farming education and kids
activities.
10
13TH ANNUAL FARM TO TABLE BUY LOCAL FOOD CONFERENCE

11. You're invited to be a sponsor of the 13th Farm to Table Buy Local Food Conference at the 38th Annual Pittsburgh
Home & Garden Show! Sponsors have the option of exhibiting one or both 3-day weekends or all 10 days.
Sponsors must submit their applications by January 25 to be included in the event program that is distributed
via the Pittsburgh Post Gazette and at the door of the event.
Some interesting stats for Farm to Table vendors about the 350,000 consumers who attend the Pittsburgh
Home & Garden Show:
 89% spend $500+/week on food products
 76% are "serious about cooking"
 93% want to sample "new" food products
 71% cook 6 or more "real" meals per week
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BECOME A SPONSOR!

12. SPONSORSHIP LEVEL:
FEATURED PARTNER OF 2019 FARM TO TABLE WESTERN PA
• Prominent featured content in Local Food Guide - Four (4) full pages
included.
• Branded event activation throughout the year at Farm to Table Connections
Lunch & Learns, Farm to Table Buy LocalFood Conference stages and
customized Farm to Table tastings on-site.
• Far-reaching customized Social Media campaign, PR inclusion and dedicated
Press Release throughout the year
• Blog feature on official Farm to Table Western PA website
INVESTMENT LEVEL = $35,000
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13. SPONSORSHIP LEVEL:
KIDS CORNER
Farm to Table Western PA designs on-site programming for teachers and students
to learn where their food comes from and how nutrition can positively affect
their education career.
• Presenting status of our “kids track” and activities throughout the year
• Branded event activation footprint and premier on-site signage at each
school program.
• Inclusion in social media & event marketing
• Two (2) full pages in Farm to Table Local Food Guide
• Customized benefits available as well
INVESTMENT LEVEL = $15,000
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14. STAGE TAKEOVER
The Stage Takeover allows you to develop your own curriculum or present an existing
workshop at the 2019 Farm To Table Conference.
Or we can come to you and create your own customized Farm to Table Tasting event at
your location. These popular educational classes take place during the conference and
can align your brand with educational content that makes a difference in our region.
• Branded event activation footprint on the stage and on-site signage
• Exhibit space in the Farm to Table Exhibit Hall
• Inclusion in social media and event marketing
• Two (2) full pages in the Local Food Guide
• Customized benefits available as well
INVESTMENT LEVEL = $10,000
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15. “This event gave me the info and choice needed to provide my family with organic local
products AND I get to help local entrepreneurs and farmers.”
“This was a very educational motivating event. The results are evident in our home cooking
already.”
“Great event. Wonderful variety of merchants and organizations represented. Quite a learning
experience.”
“This was my first year attending and I am still super excited by how awesome the conference
was, how much I learned and how many local businesses were represented. A+”
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