Trends shaping tech transformation of venue and event management

1. Trend Description Application to Venues / Arenas
IoT
Innovations including drones, tablet displays, cameras,
RFID technology, projection screens, & location-based
SMS messaging can be leveraged to deliver personalized
experienced within an arena/complex
IoT will allow a mobile app guide you to the closets parking;
having access to instant replays, close-up videos ,and the
ability to order food and beverages to your seat
Advanced
Video
Technology
Real-time athlete data and enhanced replay technology
will provide a multitude of new information for leagues,
teams, broadcasters and fans.
Adoption of advanced video will allow for the creation of 3D
replays of sports action and intense moments on stage.
Injury
Prevention
Technology
Data can be collected and analyzed to optimize workout
plans, and focusing on in-depth assessments of individual
athletes and the ways they move and perform.
Given the large portfolio of sports teams and the continuous
rise in salary and contract costs, leveraging technology that
tracks training and health of athletes will minimize financial
losses driven by athlete injury
Virtual
Reality
VR’s has valuable applications unavailable via traditional
video: Athletes get valuable repetitions from a
perspective in an immersive environment; fans get
authentic experiences that engage them in the action
Equipping athletes with VR technology that allows
successive repetition of curated events will increase
performance. Also, providing VR technology to fans will
increase engagement
Integrated
Venue
Mgmt
Platform
The ability to manage all events in one streamlined
solution that integrates ticketing, sales, seating
management, payments etc.
As venues continues to grow their portfolio it will be crucial
to leverage a management platform that standardizes all
aspects of venue and event management and enables
scalability across locations and standardization to process
Several trends are shaping the future of audience
engagement and venue management
Not exhaustive
Mohamed Khalil – mkhalil490@gmail.com
Focus of next slide

2. Capability Description
Scheduling, Sales, &
Marketing
The ability to synchronize event scheduling with sales and marketing platforms
that automate marketing distribution across various channels and automate
sales via big data and potentially AI in the near future
Exhibition
Management
Manage floor plans in a 3D environment for an on the ground view of final
design with the ability to manage vendor requests and preferences via online
or mobile platform
Conference &
Seminar
Management
Track event information, registration, speaker/artist booking and all logistics
within one platform
Customer Service
Automated customer service that allows processing of all requests via chat
bots, IVR, or online help with limited human interaction
E-Commerce
Integrated e-commerce capability to enable ticketing and merchandise sales via
online channels and managing sales via third parties
Financials
Ability to manage Accounts Receivable, Purchasing, general ledger, and all
other financial processes with instant data feed from sales platform will allow
for precision in forecasting and managing cash flow in a capital intensive
environment
Venue management must be able to integrate
seamlessly across platforms for streamlined data flow
Not exhaustive
Mohamed Khalil – mkhalil490@gmail.com

3. Sample companies disrupting pillars of the sports and
entertainment industry
Not exhaustive
Capability Description
Scheduling, Sales,
& Marketing
Virtual Reality
eSports
Analytics
E-Commerce
Management Tech
Mohamed Khalil – mkhalil490@gmail.com