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GOOD EVENING
INNOVATION, CREATIVITY and
the ENTREPRENEUR
Michael Klemen
11.06.2015
WEBSTER UNIVERSITY VIENNA
….
…
…
KreislaufwirtschaftVerknappung
strategischer Ressourcen
…
….
Digital Natives
Durchdringung
& Vernetzung
des Alltags
…
…
…
…
Bionik in
Technologie & Design
Schwarm-
intelligenz
Vom Massen-
markt zum
Mikromarkt
BUSINESS
ECOSYSTEMS
Entstehen vernetzter,
intelligenter
Infrastrukturen
Durchbrüche bei
künstlicher Intelligenz
& Robotik
Miniaturisierung &
Nanotechnologie treiben
T.-Konvergenz
Neue Werkstoffe &
Konstruktionsprinzipien
Dynamisierung &
Flexibilisierung
der Arbeitsverhältnisse
Kollaborative
Arbeitsformen
Digitale Vernetzung
des Verkehrs
Global anwachsende
Mobilität
Neue Wertschöpfungs-
partnerschaften &
-netzwerke
Global fragmentierte & verteilte
Wertschöpfungskette
Volatile
Ökonomie
Daten- & Wissensbasierte
Wertschöpfung
(Big Data, Smart Data)
Aufstieg Chinas und
Indiens zu Weltmächten
Multipolare Welt /
Neue strategische
Allianzen
Individualismus
als Massenphänomen
Wachsender
Ressourcenverbrauch
NEW STAGES OF
INDIVIDUALISATION
DIGITAL CULTURE
CHANGE OF
WORK WORLD
KNLOWLEDGE BASED
ECONOMY
NEW MOBILITY
PATTERNS
CHANGE AT ENERGY &
RESSOURCES
NEW POLITICAL
WORLDORDER
LEARNING
FROM NATURE
GLOBALISATION
2.0 / 3.0 / 4.0
NEW DISRUPTIVE
TECHNOLOGIES /
TECHN.-CONVERGENCE
ALL PRESENT
INTELLIGENCE
Geschäftsmodell- und
Systeminnovationen
HOW TRENDS WILL SHAPE OUR FUTURE ….
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 3
WHAT IS INNOVATION ?
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 4
INNOVATION IS..
• CLASSICAL
• „DIGICAL“
• DISRUPTIVE
• Product Innovation
• Process Innovation
• Market Innovation
• Digital Technology as enabler
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 5
CLASSICAL… not everything works…
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 6
CLASSICAL… not everything works…
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 7
CLASSICAL… some die…
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 8
CLASSICAL… no more…
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 9
CLASSICAL ?
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 10
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 11
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 12
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 13
Print on Demand! - 3D Printing in Plastic & Metal
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 14
Source Audi
Encounter 2015
Print on Demand! - 3D Printing in Plastic & Metal
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 15
Source Audi
Encounter 2015
Print on Demand! - 3D Printing in Plastic & Metal
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 16
Source Audi
Encounter 2015
Print on Demand! - 3D Printing in Plastic & Metal
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 17
Source Audi
Encounter 2015
“DIGICAL” (combined
digital and physical)
innovations will hit some
businesses much harder
and faster than others
Source: Digital-Physical Mashups
Sept 2014
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 18
Source: Digital-Physical
Mashups Sept 2014
A digical lens will change
how people perceive and
manage nearly every
activity in life and
business.
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 19
The 141 Companies, VCs, corporate investors,
angels, accelerators, and acquirers engaged in the
Internet of Things space
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 20
DIGICAL & IoT Consists of
M2M, M2P, and P2P Connections
Machine-to-Machine (M2M/IoT)
• Data sent / received from one machine (thing)
to another
• Often called the “Internet of Things”
Machine-to-Person (M2P)
• Data sent / received from a machine (thing) to a
person
• Often called “data and analytics”
Person-to-Person (P2P)
• Data sent / received from one person to
another
• Often called “collaboration”
IoE Value
(2013-2022)
$7.4
Trillion
$4.6
Trillion
$7.0
Trillion
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 21
Collaborative Research and Development
Provides manufacturing designers and engineers with real-time collaboration which accelerates time to market,
improves the quality of collaboration, gains efficiency through reduced travel, all in a secure environment.
Remote Design Center
Main Design Center TelePresense Supply Partner TelePresense
Data Center
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 22
High-end 3D visualization early in the design and
engineering phases leveraging lifelike digital models
DESIGN VERIFICATION
ENGINEERING VERIFICATION – Testing
COMPUTER GENERATED CONFIGURATION
AUDI CITY LIVE London,Peking,Berlin…Moscow
INTEGRATION of HIGH RES VIDEO & 3D VISUALISATION
MONDAY FRIDAYTHURSDAYTUESDAY WEDNESDAY
ENERGYUSE
HIGH
LOW
INDUSTRY 4.0 – CYBER PHYSICAL SYSTEMS
MONDAY FRIDAYTHURSDAYTUESDAY WEDNESDAY
ENERGYUSE
HIGH
LOW
20-30% ENERGY COST SAVINGS
INDUSTRY 4.0 – CYBER PHYSICAL SYSTEMS
IoT INFRASTRUCTURE
Supply ChainSupply Chain
Mobile Control RoomsMobile Control Rooms
Predictive MaintenancePredictive Maintenance
Wireless MachinesWireless Machines
TraceabilityTraceability
$1.95 TRILLION IN POTENTIAL PROFITS IN
MANUFACTURING FROM ALL IoT
Video: ARENA2036
http://www.youtube.com/watch?v=hIQ7FS4IxLc&list=PL1M-s3kFzGJsK8u5FwOcINo-MrMzNmOvG
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 32
Audi rethinks Production: Smart Faction
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 33
A production process wherby everything controls itself, with complete car bodies emerging from 3D
printers and with drones used to transport materials – thats what an Audi factory could look lik in the
distant future – maybe a little futuristic but the smart factory has already started today.
Source Audi Encounter 2015
Source Accenture 2015
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 34
Source Accenture 2015
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 35
THE DATA AGGREGATION CHALLENGE
1.1 Billion
Data points generated by sensors daily500 Gigabytes
Data generated by an offshore oil rig weekly
1000 Gigabytes
Data generated by an oil refinery daily
1,000 Gigabytes
Data generated by a jet engine every 60 minutes
2.5 Billion Gigabytes
Data generated worldwide daily
90% of the world’s data
Has been created in the last 2 years!
IoT REQUIRES NEW DISTRIBUTED COMPUTING
DEVICE
DATACENTER/CLOUD
IoT Computing Model
(Data Volume, Security, Resiliency, Latency)
IoT Computing Model
(Data Volume, Security, Resiliency, Latency)
FOG
CLOUD CLOUDEDGE
STORESTORE ANALYZEANALYZE ACTACT NOTIFYNOTIFY
DISRUPTIVE
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 39
UBER FACTS…
In its home town of San Francisco, 71 percent of rides expensed through
Certify during the first quarter were for Uber; 29 percent used taxis. Uber
also beat out all other forms of ground transportation in Dallas, accounting
for 56 percent of the rides.
In Los Angeles and Washington D.C., Uber represented 49 percent of
business travel rides. Taxis, limousines and airport shuttles still reigned in
New York, Miami and Chicago where they took 79 percent, 77 percent and
75 percent of rides expensed, respectively
In London there are 12000 drivers currently
Source: 2015
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 41
THERE IS AN UBER FOR EVERYTHING NOW…
Source: 2015
THERE ARE FOUR BUSINESS MODELS :
• Asset Builders: These companies build, develop, and lease physical assets to make, market,
distribute, and sell physical things. Examples include DAIMLER, REWE, and FedEx.
• Service Providers: These companies hire employees who provide services to customers or
produce billable hours for which they charge. Examples include ERSTE BANK, Accenture, and JP
Morgan.
• Technology Creators: These companies develop and sell intellectual property such as
software, analytics, pharmaceuticals, and biotechnology. Examples include SAP, Oracle, and
Amgen.
• Network Orchestrators. These companies create a network of peers in which the
participants interact and share in the value creation. They may sell products or services, build
relationships, share advice, give reviews, collaborate, co-create and more. Examples include eBay,
Red Hat, and Visa, Uber, Tripadvisor, and Alibaba.
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 44
Source 2015
PERFORMANCE is …… ?
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 45
Source 2015
FEWER THAN 5% ARE
NETWORK ORCHESTRATORS
• First, today’s network-based business models require new technologies and competencies.
Most corporate leaders are skilled at building, owning, and managing their own physical
assets or people. Network Orchestrators, however, rely on intangibles such as knowledge
(Gerson Lehrman Group) or relationships (Facebook), or other people’s assets (Uber) as well
as new “non-management” and “non-ownership” competencies related to facilitating a
network of individuals and their individual assets and relationships.
• Second, Generally Accepted Accounting Principles (GAAP) categorize some assets as “assets”
(plant property and equipment), others as expenses (people, training, and intellectual
property) and ignores others (customers, sentiment, and networks) altogether, frequently
resulting in the under-allocation of capital to intangible assets. This is especially problematic
given that, today, intangible assets make up approximately 80% of corporate market value.
• Third, standard industry designations result in siloed thinking, leaving empty space where
new business models can enter. For example, think back to the early 1990s. Most traditional
retailers were slow to move into the online space because they didn’t consider themselves
“technology companies.” The online market was left open, and in came a slew of new
players such as Amazon, eBay, and Zappos, who gobbled up market share and changed the
retail game. Today, the power of networks is creating a new cross-industry transformation.
Consider what Uber and Lyft are doing to the taxi industry or how Airbnb is affecting the
hotel industry.
• Finally, business models are tightly integrated into all parts of a company, and are therefore
daunting to change. Changing business model requires changing capital allocation, but
Research by McKinsey & Company shows that most companies follow the same allocation
patterns year after year, despite dramatic changes in the business environment.
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 46
Source 2015
Viewed traditionally, Uber’s valuation might be confusing. And Uber’s
position certainly isn’t set in stone. As it scales and carves out share in
the transportation industry, it’s running into it’s fair share of problems.
With regulatory issues, public relations nightmares, and safety
questions, Uber has a long way to go before all is over.
But through the lens of disruption, it’s at least possible to grasp just
how Uber could be worth so much.
Source: 2015
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 47
A FINAL WISH …
11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 48
THANK YOU

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KLEMEN on INNOVATION Webster 20150611 FINAL

  • 2. INNOVATION, CREATIVITY and the ENTREPRENEUR Michael Klemen 11.06.2015 WEBSTER UNIVERSITY VIENNA
  • 3. …. … … KreislaufwirtschaftVerknappung strategischer Ressourcen … …. Digital Natives Durchdringung & Vernetzung des Alltags … … … … Bionik in Technologie & Design Schwarm- intelligenz Vom Massen- markt zum Mikromarkt BUSINESS ECOSYSTEMS Entstehen vernetzter, intelligenter Infrastrukturen Durchbrüche bei künstlicher Intelligenz & Robotik Miniaturisierung & Nanotechnologie treiben T.-Konvergenz Neue Werkstoffe & Konstruktionsprinzipien Dynamisierung & Flexibilisierung der Arbeitsverhältnisse Kollaborative Arbeitsformen Digitale Vernetzung des Verkehrs Global anwachsende Mobilität Neue Wertschöpfungs- partnerschaften & -netzwerke Global fragmentierte & verteilte Wertschöpfungskette Volatile Ökonomie Daten- & Wissensbasierte Wertschöpfung (Big Data, Smart Data) Aufstieg Chinas und Indiens zu Weltmächten Multipolare Welt / Neue strategische Allianzen Individualismus als Massenphänomen Wachsender Ressourcenverbrauch NEW STAGES OF INDIVIDUALISATION DIGITAL CULTURE CHANGE OF WORK WORLD KNLOWLEDGE BASED ECONOMY NEW MOBILITY PATTERNS CHANGE AT ENERGY & RESSOURCES NEW POLITICAL WORLDORDER LEARNING FROM NATURE GLOBALISATION 2.0 / 3.0 / 4.0 NEW DISRUPTIVE TECHNOLOGIES / TECHN.-CONVERGENCE ALL PRESENT INTELLIGENCE Geschäftsmodell- und Systeminnovationen HOW TRENDS WILL SHAPE OUR FUTURE …. 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 3
  • 4. WHAT IS INNOVATION ? 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 4
  • 5. INNOVATION IS.. • CLASSICAL • „DIGICAL“ • DISRUPTIVE • Product Innovation • Process Innovation • Market Innovation • Digital Technology as enabler 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 5
  • 6. CLASSICAL… not everything works… 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 6
  • 7. CLASSICAL… not everything works… 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 7
  • 8. CLASSICAL… some die… 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 8
  • 9. CLASSICAL… no more… 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 9
  • 10. CLASSICAL ? 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 10
  • 11. 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 11
  • 12. 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 12
  • 13. 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 13
  • 14. Print on Demand! - 3D Printing in Plastic & Metal 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 14 Source Audi Encounter 2015
  • 15. Print on Demand! - 3D Printing in Plastic & Metal 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 15 Source Audi Encounter 2015
  • 16. Print on Demand! - 3D Printing in Plastic & Metal 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 16 Source Audi Encounter 2015
  • 17. Print on Demand! - 3D Printing in Plastic & Metal 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 17 Source Audi Encounter 2015
  • 18. “DIGICAL” (combined digital and physical) innovations will hit some businesses much harder and faster than others Source: Digital-Physical Mashups Sept 2014 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 18
  • 19. Source: Digital-Physical Mashups Sept 2014 A digical lens will change how people perceive and manage nearly every activity in life and business. 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 19
  • 20. The 141 Companies, VCs, corporate investors, angels, accelerators, and acquirers engaged in the Internet of Things space 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 20
  • 21. DIGICAL & IoT Consists of M2M, M2P, and P2P Connections Machine-to-Machine (M2M/IoT) • Data sent / received from one machine (thing) to another • Often called the “Internet of Things” Machine-to-Person (M2P) • Data sent / received from a machine (thing) to a person • Often called “data and analytics” Person-to-Person (P2P) • Data sent / received from one person to another • Often called “collaboration” IoE Value (2013-2022) $7.4 Trillion $4.6 Trillion $7.0 Trillion 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 21
  • 22. Collaborative Research and Development Provides manufacturing designers and engineers with real-time collaboration which accelerates time to market, improves the quality of collaboration, gains efficiency through reduced travel, all in a secure environment. Remote Design Center Main Design Center TelePresense Supply Partner TelePresense Data Center 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 22
  • 23. High-end 3D visualization early in the design and engineering phases leveraging lifelike digital models
  • 27. AUDI CITY LIVE London,Peking,Berlin…Moscow
  • 28. INTEGRATION of HIGH RES VIDEO & 3D VISUALISATION
  • 30. MONDAY FRIDAYTHURSDAYTUESDAY WEDNESDAY ENERGYUSE HIGH LOW 20-30% ENERGY COST SAVINGS INDUSTRY 4.0 – CYBER PHYSICAL SYSTEMS
  • 31. IoT INFRASTRUCTURE Supply ChainSupply Chain Mobile Control RoomsMobile Control Rooms Predictive MaintenancePredictive Maintenance Wireless MachinesWireless Machines TraceabilityTraceability $1.95 TRILLION IN POTENTIAL PROFITS IN MANUFACTURING FROM ALL IoT
  • 33. Audi rethinks Production: Smart Faction 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 33 A production process wherby everything controls itself, with complete car bodies emerging from 3D printers and with drones used to transport materials – thats what an Audi factory could look lik in the distant future – maybe a little futuristic but the smart factory has already started today. Source Audi Encounter 2015
  • 34. Source Accenture 2015 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 34
  • 35. Source Accenture 2015 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 35
  • 36. THE DATA AGGREGATION CHALLENGE 1.1 Billion Data points generated by sensors daily500 Gigabytes Data generated by an offshore oil rig weekly 1000 Gigabytes Data generated by an oil refinery daily 1,000 Gigabytes Data generated by a jet engine every 60 minutes 2.5 Billion Gigabytes Data generated worldwide daily 90% of the world’s data Has been created in the last 2 years!
  • 37. IoT REQUIRES NEW DISTRIBUTED COMPUTING DEVICE DATACENTER/CLOUD IoT Computing Model (Data Volume, Security, Resiliency, Latency) IoT Computing Model (Data Volume, Security, Resiliency, Latency) FOG CLOUD CLOUDEDGE STORESTORE ANALYZEANALYZE ACTACT NOTIFYNOTIFY
  • 39. 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 39
  • 40.
  • 41. UBER FACTS… In its home town of San Francisco, 71 percent of rides expensed through Certify during the first quarter were for Uber; 29 percent used taxis. Uber also beat out all other forms of ground transportation in Dallas, accounting for 56 percent of the rides. In Los Angeles and Washington D.C., Uber represented 49 percent of business travel rides. Taxis, limousines and airport shuttles still reigned in New York, Miami and Chicago where they took 79 percent, 77 percent and 75 percent of rides expensed, respectively In London there are 12000 drivers currently Source: 2015 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 41
  • 42.
  • 43. THERE IS AN UBER FOR EVERYTHING NOW… Source: 2015
  • 44. THERE ARE FOUR BUSINESS MODELS : • Asset Builders: These companies build, develop, and lease physical assets to make, market, distribute, and sell physical things. Examples include DAIMLER, REWE, and FedEx. • Service Providers: These companies hire employees who provide services to customers or produce billable hours for which they charge. Examples include ERSTE BANK, Accenture, and JP Morgan. • Technology Creators: These companies develop and sell intellectual property such as software, analytics, pharmaceuticals, and biotechnology. Examples include SAP, Oracle, and Amgen. • Network Orchestrators. These companies create a network of peers in which the participants interact and share in the value creation. They may sell products or services, build relationships, share advice, give reviews, collaborate, co-create and more. Examples include eBay, Red Hat, and Visa, Uber, Tripadvisor, and Alibaba. 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 44 Source 2015
  • 45. PERFORMANCE is …… ? 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 45 Source 2015
  • 46. FEWER THAN 5% ARE NETWORK ORCHESTRATORS • First, today’s network-based business models require new technologies and competencies. Most corporate leaders are skilled at building, owning, and managing their own physical assets or people. Network Orchestrators, however, rely on intangibles such as knowledge (Gerson Lehrman Group) or relationships (Facebook), or other people’s assets (Uber) as well as new “non-management” and “non-ownership” competencies related to facilitating a network of individuals and their individual assets and relationships. • Second, Generally Accepted Accounting Principles (GAAP) categorize some assets as “assets” (plant property and equipment), others as expenses (people, training, and intellectual property) and ignores others (customers, sentiment, and networks) altogether, frequently resulting in the under-allocation of capital to intangible assets. This is especially problematic given that, today, intangible assets make up approximately 80% of corporate market value. • Third, standard industry designations result in siloed thinking, leaving empty space where new business models can enter. For example, think back to the early 1990s. Most traditional retailers were slow to move into the online space because they didn’t consider themselves “technology companies.” The online market was left open, and in came a slew of new players such as Amazon, eBay, and Zappos, who gobbled up market share and changed the retail game. Today, the power of networks is creating a new cross-industry transformation. Consider what Uber and Lyft are doing to the taxi industry or how Airbnb is affecting the hotel industry. • Finally, business models are tightly integrated into all parts of a company, and are therefore daunting to change. Changing business model requires changing capital allocation, but Research by McKinsey & Company shows that most companies follow the same allocation patterns year after year, despite dramatic changes in the business environment. 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 46 Source 2015
  • 47. Viewed traditionally, Uber’s valuation might be confusing. And Uber’s position certainly isn’t set in stone. As it scales and carves out share in the transportation industry, it’s running into it’s fair share of problems. With regulatory issues, public relations nightmares, and safety questions, Uber has a long way to go before all is over. But through the lens of disruption, it’s at least possible to grasp just how Uber could be worth so much. Source: 2015 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 47
  • 48. A FINAL WISH … 11 JUNE 2015 © FOR PRIVATE USAGE ONLY / MICHAEL KLEMEN JUNE 2015 PAGE 48