Primerica had a successful initial public offering on the New York Stock Exchange. Major institutional investors from around the world participated and there was 20 times more demand for shares than supply. Primerica's unique business model of helping Main Street families with affordable financial products like term life insurance and mutual funds through a network of independent representatives was viewed positively. The company aims to continue growing its distribution network significantly to help more families while also growing the number of high-earning representatives. Primerica provides technology and support to representatives while focusing on long-term growth rather than short-term trends.
1. The Power of Primerica
A Main Street Company
Delivering to
Main Street Families
2. The Re-founding of Primerica
First Day of Listing on the New York Stock Exchange
Ticker Symbol: PRI
• More than 200 Institutional Investors in five countries
participated in more than 65 presentations about the
Primerica business model.
• 96% chose to invest in Primerica including 8 of the 10
largest mutual funds in North America
• 20 times more demand for shares than supply
View of PRI by
Institutional Investors:
• Unique distribution capabilities
• Predictable and proven business model
• First-class, credible management team
Two of our Anchor Investors
Warburg Pincus Baron Capital Management
• Private equity firm with offices in the • Founded by Ron Baron in 1982
United States, Europe and Asia • Approximately $16 billion in assets under management
• Private equity investor since 1966 • Ron Baron is listed on the Forbes 400 (The 400 Richest
• Approximately $25 billion in assets under Americans) and has a net worth of $1.3 billion
management
“At Warburg Pincus, we look for “Baron Funds invests for the long term in
companies that we believe deliver high what we believe are unique, well-financed
value products to the consumer. We businesses with open-ended growth opportu-
believe Primerica is uniquely posi- nities and sustainable competitive advantag-
tioned to be the top financial services es. We are most interested in businesses like
distributor in North America.” Primerica that provide products with broad
appeal to an underserved market.
Michael E. Martin, Partner, Warburg Pincus & Co. and
“We like to say, ‘Baron Funds invests in people not just build-
Managing Director, Warburg Pincus LLC.
ings.’ Primerica is a good example of a company that meets
our investment criteria.”
Ron Baron, Chairman and Chief Executive Officer, Chief
Investment Officer, Baron Capital Management, Portfolio
Manager of Baron Growth Fund, Baron Partners Fund and
Each Primerica company is responsible for its own financial obligations. Baron Retirement Income Fund.
3. Our Market and Mission
We’re a Main Street Company for Main Street North America!
Our mission is to help families become properly protected,
debt free and financially independent.
Survey says: “Mounting media distrust ... “
Pew Research Center, September 2009
“Americans ... Distrust Wall Street.”
www.dailykos.com, April 9, 2010
“Americans’ Distrust Rampant.” In the U. S.
The Sun News, April 23, 2010
3100 Breckinridge Blvd.
Duluth, GA 30099
In Canada
2000 Argentia Rd
Mississauga, ON L5N 2R7
The solution is YOU, plugged
into a Main Street Company
you can trust! Primerica, Inc.
4. What We Do
We help Main Street families get the protection
they need at a price they can afford.
That’s why we sell term insurance 100% of the time:
Insured Cause of Death Death Benefit Death Benefit Survived By
Before Primerica After Primerica
Male, age 41 Motorcycle Accident $150,000 $643,000 Wife & 2 children,
ages 6 & 12
Male, age 26 Iraqi Sniper Fire $0 $400,000 Expectant wife
Male, age 34 Shot while on $37,000 $550,000 Expectant wife
police duty & 1 child, age 3
Female, age 22 Vehicular Accident $0 $250,000 Infant child
Female, age 34 Cancer $0 $295,000 Husband & 2
children, ages 4 & 8
Male, age 32 Vehicular Accident $40,000 $200,000 Wife & 3 children,
ages 5, 10 & 11
Female, age 50 Pneumonia $80,000 $400,000 Husband & son
5. We help Main Street families invest for the future
While many other financial professionals no longer take on clients with portfolios of less than $100,000, $200,000 or
$250,000, Primerica is committed to helping Main Street families invest for the future through mutual funds.1
Our minimum to invest: $250 lump sum or monthly bank draft of $25.2
Both are among the lowest thresholds in the industry!
We teach families fundamental financial principles that We help families eliminate their debt through common
aren’t taught in school: sense debt solutions
• Dollar-cost averaging3 We sell only fixed-rate, fixed-term loans.
• The Power of Compound Interest • No balloon loans
• Bypass the middleman • No ARMS
• The Rule of 72 • No interest-only mortgages
• And more! • We don’t sell complicated financial products.
If you can’t understand it, we don’t offer it!
• We don’t change products based on the trends!
We don’t follow the fads.
We lay a foundation.
Other companies Primerica’s companies
1970s Whole Life 100% term life insurance
1980s Universal Life 100% term life insurance
1990s Variable Universal Life 100% term life insurance
2000s Return of Premium/Whole Life 100% term life insurance
2000s ARMS, interest-only loans, balloon mortgages Fixed-rate, fixed-term loans
2000s Complicated derivative investments Professionally managed mutual funds
1 www.investmentnews.com, viewed on May 20, 2010 2 In Canada, minimum lump sum is $500 for Concert and Common
Sense Funds. 3 Dollar-cost averaging does not assure a profit or protect against a loss. Investors should consider their ability to
continue investing in a declining market.
6. Our Business Model:
Families Helping Families
What would
an extra
$ 500
$ 1,000
$2,000
$4,000
a month mean
for your family?*
7. Step 1: Begin Part Time
• Earn while you learn1
• Professional opportunity
• Only $99 to join (plus $25/month for Primerica Online support system)2
• No kit or inventory to buy!
RL Dan & Angela Ballard
Canton, MI
Off to a Fast Start
Full-time Occupation: Utility Company Clerk
These part-time representatives
Average Monthly Part-time Primerica Income: $3,145* just started in the business and
Dan & Angela earned $11,520 in December 2009! are already having success:
“My wife and I have been able to pay off our house and put hundreds of thousands
of dollars in retirement accounts because of our Primerica income. I’m able to make RL Navdeep Gill
as much money working 10 hours a week at Primerica as I can working 10 hours a Brampton, Ontario
day at my full-time job!” Full-time Occupation:
Department Store Supervisor
RL Eric & Dawn Arksey Life Licensed: April 16, 2010
Maple Ridge, British Columbia Navdeep earned $2,933 in her first
Full-time Occupation: Photographer/Entrepreneur licensed month in the business.*
Average Monthly Part-time Primerica Income: $1,309* “I believe Primerica will help me become finan-
Eric & Dawn earned $2,308 in March 2010! cially stable. Because of Primerica, my husband
“The biggest thing we’ve been able to do because of our Primerica part-time in- and I now have the chance to live our dream life
come is to replace Dawn’s income. Now, she can give our family the attention she and provide a better future for our kids.”
wanted to. Plus, we have a nice savings buffer so when things like our son’s recent
ski trip come up, we don’t have to stress about how to pay for them.” RL Jeffrey Herron
Thorsby, AL
RL Chris & Cat Melendy Full-time Occupation: Youth Pastor
Middleboro, MA Life Licensed: April 14, 2010
Full-time Occupation: Firefighter Jeffrey earned $3,098 in April, his
Average Monthly Part-time Primerica Income: $4,385* first licensed month.*
Chris & Cat earned $10,664 in January 2010! “I plan to use my Primerica income to take
“Because of Primerica, we’ve been able to go on family vacations every year. my family on vacation, start planning for our
We now have an emergency fund and are fully funding an IRA each year. Best future and pay off our home. I love that this
of all, we can now pay cash for everything. Before Primerica, when we went on business allows me to meet the financial needs
vacation, we’d have to save for a year before we left and then still end up putting of families in my community, while earning a
the trip on our credit cards. Now, we don’t have to do that. It’s an amazing feel- great income!”
ing! I wish we’d have found out about Primerica 10 years sooner!”
DIV Kim & Jason Howell
SRL Monique & Gary Carter Kingsburg, CA
West Bloomfield, MI Full-time Occupation: Bookkeeper
Full-time Occupation: Real Estate Broker Life Licensed: February 23, 2010
Average Monthly Part-time Primerica Income: $2,304* Kim & Jason earned a total of $5,930
Monique & Gary earned $4,893 in April 2010! from February through April!*
“A couple of years ago, when the market slowed down, I was working 90 “Jason’s been out of work for a few months, so
hours a week but was still on the verge of losing my home, my business our Primerica income is getting us back to a
and my income. I saw the Primerica part-time opportunity as a chance to ‘comfortable’ level again. We’re starting to pay
supplement my full-time income while helping other people like me get down some of our debt and to do some of the
back on track financially. I love being a part of this company!” small home improvements we’ve been putting
off because we couldn’t afford them. For the
first time in a long time, I truly believe our life
can be different than it has been!”
1 In Canada, the part-time opportunity is not available in all jurisdictions. Where available, it is subject to cer-
tain restrictions. 2 In Canada, add applicable taxes.
* Average part-time incomes are based on the average of the 12 months ending April 30, 2010.
See Important Earnings Disclosure on back page.
8. Step 2: Build Your Business as an RVP (Regional Vice President)
• Which Would You Rather Have?
Your Life Revolves Around Your Job
Your Job
OR
Your Business Revolves Around Your Life
Your Life
9. Meet some full-time Primerica representatives:
SVP Todd & Alisa Greer
Houston, TX
Former Occupation: Medic RVP Miranda & Marco Boyce
Former Income: $30,000 Las Vegas, NV
Primerica Income: $392,048* Former Occupation:
Todd & Alisa left corporate America in 2001. Because of Primerica, Restaurant Services
by the time they were 30 years old, they’d socked away $500,000! Former Income: $25,000
“We have a great life because of Primerica. We’re able to be the ‘go to’ people for our Primerica Income: $178,276*
family. Our kids go to the best schools, we’re able to help our family out financially
and we live in a nice house. But, more than ‘things,’ our Primerica income has
allowed us to do what we’re most passionate about – helping people! We give thousands of dollars to different Miranda & Marco
charities each year. Those charities are what make us work harder, so we’ll be able to do more.”
were living paycheck
RVP Susan & Art Carreon to paycheck before
Riverside, CA
Former Occupation: Merchandiser Primerica. Their life
Former Income: $16,000
Primerica Income: $255,072* now is “incredible.”
Susan & Art earn an average of $21,256 each month!
“Because of Primerica, I was able to retire my husband at age 40 from corporate
“Marco and I were both in the restaurant
America. He’s been with me full time in the business for nearly 10 years now. We
industry before Primerica. We were never
were able to send our youngest daughter to college without incurring any
taught financial concepts so we didn’t know
debt. Now she and her two sisters are in the business with us. We love being able to
any thing different than how to live paycheck
grow our business as a family!”
to paycheck. Primerica inspired us to think
differently. Being in this environment,
RVP Ketan & Smita Parekh
becoming financially educated and earning a
Akron, OH
great income while helping others learn how
Former Occupation: Manufacturing Manager
money works has been an incredible jour-
Former Income: $50,000
ney. Because of this company, we’ve been able
Primerica Income: $214,060*
to invest a great deal of money and build up
Ketan & Smita started the business part-time in 1993. Nine months
our savings. We have a great quality of life!”
later, Ketan fired his boss and went full time in Primerica.
“We feel so blessed to be a part of this business. Primerica has truly given us
freedom! My wife was able to quit her job, early on, and stay at home with our 12-
and 8-year-old. When we found out we were expecting our third child 18 months
ago, our Primerica income enabled us to really enjoy the surprise. We never had a conversation about how we would
afford another child. It’s such a great feeling to not worry about things like that. We’ve also been able to do other
things like travel and purchase a home for my parents in India. It’s a great life!”
RVP Kari Thompson & Tabre McCafferty
Pickering, Ontario
Former Occupation: Homemaker/Student
Former Income: $0
Primerica Income: $102,059*
Kari & Tabre joined Primerica in 2000. Their business is a great
example of how the Primerica system really works.
“A few months ago, we were in Hawaii and I got hit by a strong wave while boogie-
boarding. It broke my back and I was in bed recovering for several weeks. What’s so
incredible about the Primerica system is I never had to worry about my income or
whether or not my business would still be OK while I was out. Even now, when I miss time in the office for doctor
visits or for physical therapy, our team picks up the slack and keeps our business growing!”
*See Important Earnings Disclosure on back page.
10. We Are an Innovative Company
Primerica representatives are in business FOR themselves but not by themselves.
We develop cutting-edge and award-winning technology to simplify a rep’s
business and give them more time to build.
TurboApps Allows Primerica reps to Video Email Allows representatives to We utilize technology to
process applications – paper free from a send a variety of approved recruiting
support and build people,
handheld device! videos via email
not to replace people!
Primerica Ring Interact with Client Account Manager* Powerful
clients and teammates through client reporting tools and investment
video collaboration research tools
Primerica Online A built-in Portfolio Solutions* Representatives
entrepreneurial support system can create a professional sales
presentation in less than three
Builders Track System and Scoreboard minutes with pre-loaded
Online activity system allows new Ibbotson Model Portfolios
recruits to get off to a fast start
*For use by securities-licensed reps only.
11. The Future
Today: Primerica is the largest independent financial
services marketing organization in North America.
The Future: We’re exploring new ways and new products to help
us help Main Street families.
Expected Results: Gigantic growth in distribution
“Primerica is poised for tremendous growth. Our goal is to dramatically increase
the size of our distribution force and have tremendous growth in the number of
$100,000 earners in our company.
We are a truly unique company at a unique moment in our company’s growth. If
you’re looking for something better in your life and desire financial freedom and a
better quality of life for your family, I believe Primerica is the place for you!”
John Addison
Co-CEO, Primerica, Inc.
Primerica 2010
Re-founded PRI as a “new” public company with a 33-year proven
business model
Main Street families are more confused than ever.
Main Street families have more financial problems than ever.
Main Street families NEED Primerica more than ever.
