1. Amsterdam Living Lab AmsterdamseInnovatie Motor TelematicaInstituut Universiteit van Amsterdam Waag Society

2. Martijn Kriens Projectmanager Living Labs Innovatieplatform Projectmanager Amsterdam Living Labs iCrowds University of Applied Sciences Amsterdam

3. The basic output that has become dominant in the most advanced economies is human meaning and communication Yochai Benkler “The Wealth of networks”

4. Physical Product: a car 4

5. User function: Safety 5

6. C,MM,N: the open source car 6

7. CHANGE 7 Human Meaning & Communication Function Physical product

8. Focus Research requires more and more rapid iterations Social component is the dominant success factor for innovation Next 10 years the focus is on adoptation of technology The “end” product is the actual research vehicle

12. 12

13. Example: Smart city Base level use Peak use: when and what Collective feedback and collective intelligence Glanceable displays

14. Reality BETA

15. Creative Industries 15 Companies that add value to products and/or services through Meaning, Identity and Experience

16. 16 Innovation is in cooperation Too often these are seperate worlds

17. 17 Living Lab is an excellent integrator of these worlds

18. 18

19. Shift towards the end-user 19 Living Labs Traditional Supplier Supplier Advanced Development Advanced Development Supplier and Customer Design N=3 users N=1000’s users Design Build (Prototypes) Build (Prototypes) Run (test) Run (test) Customer Analysis and Feedback Feedback Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke

20. Positioning Living Labs Open Innovation Platforms Pilots In-house R&D Societal pilots Prototyping design Digitaal Trapveld Living Labs Philips Homelab Market pilots Kenniswijk Field trials BotniaNet FOCUS Testbeds Arabianranta Kennisnet testing GigaPort low high MATURITY Source: Ballon, Pierson et al (2006)

22. Innovationplatform

24. 20%lesspeopleto deliver carethe care gap Need of care services People delivering care

25. Peoplewithchronicillness (x 1000) 2003 2025 toename Hartfalen 179 263 47% Dementie 102 148 45% Beroerte 229 329 44% Gezichtsstoornissen 543 779 43% Coronaire Hartziekten 676 959 42% COPD 316 438 39% Artrose 682 929 36% Ouderdomsdoofheid 534 723 35% Diabetes 609 807 33% Reumatoïde Artritis 148 180 22% Depressie 364 389 7% Totaal ongeveer 40% stijging! Bron: Den Hollander, 2006

26. the care gap Need of care services People delivering care

27. E-care Wellbeing Care Cure Prevention General practitioners Homecare Nursing home Mutual care Socialnetworks Hospital Socialhousing

28. 27

29. Three living lab locations 28

30. 29 Monitoring & Sensoring Meaning & Socialconnections

32. Free University

33. University of appliedsciences

34. Novay

36. Cordaan

37. OsiraGroep

38. Zorggroep Amsterdam Oost

39. Puur Zuid

40. Arkin

42. De Key

43. Ymere

44. Stichtingeigenhaard

45. Stadgenoot

46. Rochedale

47. Alliantie Amsterdam Client councils Insurance companies Municipality 30 Focus on Clients and professionals

49. Focus onwhat is important

51. business model testsEducation - The (ICT) skills of the caretakers of tomorrow 31

52. 32 Exchange of ideas and practices Frontline focus Profession

53. Thank you! Martijn.Kriens@iCrowds.net