1. YES, WE ARE ALL INDIVIDUALS!
Sociaal, media en overheid
Martijn Kriens | @martijnkriens

3. Martijn Kriens
Business|Science|Government|Innova2on|
ICT|eHealth
Cloud|Pancakes|Upstream|
RTLNieuws|iCrowds|AIM|IIPSaaS
WirelessArnhem|Vlieger|Recalcitrant|
....
@martijnkriens | martijn@upstream.nl

4. UPSTREAM
Marketingfact, TravelNext, FoodNext,
SportNext, UMCN St. Radboud, Deli
XL, HAN, Rabobank, ING, WNF,
Efteling, TUI Nederland, Omroep
Gelderland, TMG, Arnhem Dichtbij,
RTL, Cito, Bank van Morgen, AIM,
Gemeente Nijmegen, RTLNieuws
@upstream | www.upstream.nl

6. "An
'organiza,on'
is
but
an
idea-­‐-­‐a
concept.
People,
as
individuals,
are
the
ul,mate
reality
and
the
only
opera,ve
element.
An
idea
cannot
make
a
commitment
to
anything
or
take
responsbility
or
ac,on-­‐-­‐only
individuals
can."
-­‐
Chris
Rufer

7. 7.090.779.549ple Helix
(10-­‐01-­‐2012)

9. Conversation and communication

10. Conversation and communication
Page § 10

11. Conversation and communication
Page § 11

12. Van de
eeuw
van
mijn
vader
naar de
eeuw
van
mijn
zoon

15. Facebook
Daily in NL
12.000.000

16. Twitter
Daily tweets in NL
5.000.000

17. Sources Dutch social web
In the Netherlands
390.000

18. Social media use per agegroup
social media
100
90
80
70
60
50
social media
40
30
20
10
0
20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o.
Feb.
2012,
O&S
Amsterdam

19. Verkiezingen 2012
Luisteren naar de bank thuis

20. # political messages
25 Maart tot en met 23 September 2012
Verkiezingen
5
Miljoen
berichten!
Val
kabinet
Programma’s

21. # last month before election
2,2 Miljoen berichten (normaal is ongeveer 50.000 per maand)
Verkiezingsdag
RTL
Premier-­‐debat
RTL
Carre-­‐debat
NOS
Slotdebat
EO
debat

22. Sources political messages
Van de 2,2 Miljoen totaal in maand voorafgaand aan de verkiezingen
Bron Aantal
Twitter 1.644.184
Nieuws 224.855
Facebook 96.168
Forum 50.135
Blog 35.105
Hyves 21.967
Overigen Minder dan 1%
Twi$er
is
the
most
important
social
pla2orm
for
poli4cal
discussion

23. How to determine sentiment
Volgen van specifiek sentiment in relatie tot lijsttrekkers
Y-­‐as
is
percentage,
totaal
vier
lijsDrekkers
is
100%

24. Role sentiment in debates
“Mijnheer Rutte, nu doet u het weer.
Opmerking bij de start stuurt sentiment
hele debat

25. Partij of partijleider
Samsom trekt PVDA omhoog

26. Voorspellende waarde
Op basis van aantallen berichten, berekend op basis van trendlijnen
Premier-­‐debat
VVD
41
PVDA
40
SP
15
PVV
15
CDA
12

27. Project X Haren
De wisselwerking tussen massa en sociale media

28. Project X Haren
A
16
year
old
girl
invites
some
friends
to
het
sweet
sixteen
party…

29. Project X Haren
7 September plaatst Merthe haar uitnodiging
Slechts
401
berichten
tot
en
met
17
September!
(Facebook
32
originele
berichten
waar
219
reac2es
op
zijn
gegeven.
Reac2es
komen
bovenop
de
401.
Twicer
Gemiddeld
2
reac2es
op
bericht.
Totaal
maakt
dat
ongeveer
1000
berichten
In
10
dagen)

30. Project X Haren
Until 17th of September mainly
messages from region Groningen

31. Project X Haren
Tweet from NOS on 15:29 starts the real buzz on social
media

32. Project X Haren
19th and 20th September it grows to 11.000 messages. Main
subject is youth planning to join the “party”

33. Project X Haren
Messages are more and more comming from all
over the country
Nog
steeds
65%
van
de
berichten
uit
de
regio
Groningen

34. Project X Haren
In the evening it further growths, especially after 20:30. Topics mainly
from younger people

35. Project X Arnhem
The start
In
the
evening
a
Facebook
page
is
made
that
immediately
a$racts
a$en4on
in
the
night
Messages
mainly
from
Arnhem

36. Project X Arnhem
Page creation until 28th
September (date of the “party”)
Prac4cally
no
buzz
from
the
crea4on
of
the
page
un4l
the
date
of
the
party

37. Project X Arnhem
Afternoon 28th September
15:30
ar4cle
on
the
government
ac4on
by
the
NOS
on
the
webpage

38. Project X Arnhem
Late afternoon, early evening
Short
burst
of
a$en4on
due
to
the
police
barricades
at
the
entrance
of
the
city
Hardly
any
conversa4on
of
youth
talking
about
going
to
the
party

39. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.

40. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.
hDp://www.europa-­‐nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy

41. eGovernment

42. Government
“At it’s core, Government is what we do
together that we can not do on our own”
Tim O’Reilly

43. "Your
role
as
a
ci4zen
does
not
end
with
your
vote!"

44. Icelandic constitution

45. Icelandic constitution

46. Code for America
Adopt a fire hydrant

47. “Verbeter de buurt”

48. WAT BETEKENT DIT VOOR DE OVERHEID?
Arnhem dichtbij – Verzet tegen het kunstencluster

49. WAT BETEKENT DIT VOOR DE OVERHEID?
Petities.nl

50. Crowdsourcing policy

51. Topsectoren & ICT roadmap

52. Centralised
Distributed
De-­‐Centralised
Rand

53. The power of open networks
Hello everybody out there using minix -
I'm doing a (free) operating system
(just a hobby, won't be big and
professional like gnu) for 386(486) AT
clones. This has been brewing since
april, and is starting to get ready.
From: torvalds@klaava.Helsinki.FI
(Linus Benedict Torvalds)

54. New paradigm
“The invisible hand”
Coopera4on
without
Coordina4on
Clay
Shirky

55. YES
we
are
all
individuals!

56. UPSTREAM
It’s all about Content, Conversation and Collaboration
CONTENT
Questions?
CONVERSATION
COLLABORATION
@martijnkriens | martijn@upstream.nl | Martijn Kriens

57. BEDANKT EN SUCCES!